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Unit 3 - Blogging

Blogging

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Sushmitha Reddy
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33 views16 pages

Unit 3 - Blogging

Blogging

Uploaded by

Sushmitha Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Unit-III

Blogging and Twitter fundamentals


Area
Blogging
What is a blog

Blogs no longer get the same buzz as their


newer social media cousins, Facebook and
Twitter. That said, blogs are at the heart of
social media, especially if you’re involved
in content marketing...because blogs
supply the content that drives social media
conversations.” (Heidi Cohen)
• Shorthand for “Weblog”
• a blog offers an easy way to present brief chunks of frequently
What exactly it refreshed Web content

is..
• blogs are often the blazing centers of social media solar systems
that can incorporate sophisticated SEO strategies and community-
building campaigns.
• Not for everyone…here are some “Hot and Not” guidelines

Suitable tool for Not suitable for


Businesses eager to build Companies that cannot be open with
communities around relevant issues information

Using the blog as a repository for Organizations without the necessary


your social media strategy time, talent or expertise

Improving search engine rankings Businesses who do not like to


experiment
Few blogging sites

www.Medium.co www.Write.as
m
Few facts about blogging

• Blogging is on the rise – for almost everyone


Fact 1 • B2B companies increased their blog usage by 27%
• 3rd most important tool for content marketing

• Company size matters..68% of the small


ones and 55% of large companies use it
Fact 2 • Lean companies prefer it as a powerful in-bound
marketing tool
• Simple, low-cost content activity
Few facts about blogging

Companies are getting better and confident


Fact 3 in blogging capabilities
Blogging experienced a 45% increase
Reasons why Blogging is a serious activity

Blogs are an easy-to-use CMS (aka content management system)

Blogs are part of a company’s owned media.

Blogs provide branded context for your content

Blogs enhance search optimization.

Blogs support an array of media formats.

Blogs facilitate content distribution through multiple channels.

Targeted prospects
Building a blog

Business objectives Define target Define the voice of


Freeze creative line
of the Blog readers the blog

Decide the regular Implement


Team ? Schedule
content / features guidelines

Choose the style of


writing
Time to write !!!

• Speak to one target audience


• Be short and sweet:
• Say something interesting and
useful:
• Relax:
• Be a show off:
• Have a compelling title and leading
paragraph:
• Balance SEO with good content:
• Include a Call to Action (CTA):
What next ?

• After you hit the “publish” button,


there are two tasks
• Promote the post
• Leverage the content for
additional content
Promote and
leverage

• Promote the post


• SEO integration
• Syndication with other platforms
• Shorten your post’s URL
• Keep sending updates on other
platforms
• Content teasers
• Comment on other blogs
• Email signature
Promote and leverage

• Leverage the content


• Developing content
derivatives
• Putting the content in
motion – be visible in other
channels
Measuring success
Standard blog metrics

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