A STUDY ON

COSNUMER
PERCEPTION
TOWARDS NESTLE
PRESENTED BY :-

PRODUCTS. SHIVANSHU SANOTRA

(BCOM HON’S)
Roll no. 21040540038
 INTRODUCTION
Nestlé is a Swiss multinational food and drink processing conglomerate corporation
that was founded in 1866 by Henri Nestlé. It is the largest food company in the world
by revenue and has a presence in 189 countries. Nestlé produces a wide range of
products, including baby food, coffee, dairy products, breakfast cereals, confectionery,
bottled water, ice cream, pet foods, and snacks.

Nestlé entered the Indian market in 1912 as an importer and seller of finished products.
In 1961, it set up its first factory in Moga, Punjab, where it developed the milk
economy with the help of its Agricultural Services. Nestlé India manufactures products
of international quality under famous brand names such as NESTLÉ Milk, NESTLÉ
SLIM Milk, NESTLÉ Dahi, NESTLÉ Jeera Raita, NESCAFÉ, MAGGI, MILKYBAR,
KIT KAT, BAR-ONE, MILKMAID and NESTEA Nestle.
People may go for Nestlé products for various reasons, such as:

Quality and Safety-Nestlé products are made with high-quality ingredients and undergo
rigorous testing and quality control to ensure they meet the highest standards of safety and
nutrition. Nestlé also follows strict food safety and hygiene protocols in its factories and supply
chain to prevent contamination and spoilage.

Taste and Convenience-Nestlé products are designed to appeal to consumers' taste preferences
and offer convenience and ease of preparation. Nestlé products range from instant coffee and
ready-to-eat meals to chocolate bars and ice cream, catering to different occasions and needs.
Nestlé also innovates and renovates its products to keep up with changing consumer trends and
demands.

Trust and loyalty- Nestlé has built a strong reputation and trust among consumers over its long
history of providing quality products and services. Nestlé also engages with consumers through
various channels, such as social media, advertising, and consumer service, to communicate its
values and benefits.
REVIEW OF LITERATURE
 AUTHOR/YEAR OBJECTIVES DATA FINDINGS LIMITATIONS
COLLECTION

Purvi & Dignesh (2023) To study consumer The data has been The findings of the study The area of the study was
Satisfaction towards only at Villupuram
Nestle products collected from primary concluded that most of
source only. the product are purchased
Questionnaire were on the basis of quality,
distributed among 50 price, brand status,
respondents. identify, services, packing
creditability and self-
esteem.

Kirthika To study buying behavior Questionnaire were The results of the study The study was limited to
of consumers toward small sample size
Nestle products administered among 200 revealed that Nestle has
(2023)
respondents comprises received a pivotal position
of students, employees, in the market for their
consumers, youth middle products and to capture a
and old age people. major share in the
consumer goods market
the manufacturer has to
provide quality goods at
reasonable price.
 AUTHOR/YEAR OBJECTIVES DATA FINDINGS LIMITATIONS
COLLECTION

Manikandan and To check the level of Primary data have been The findings of the study The sample size of study
Ramkumar (2022) consumer awareness used to collect data from exhibited that in the was limited Students
with regard to Amul & 250 students. Out of competitive world each only.
Nestle Products which, the final sample and every day the
size came to be 221.. consumer attitude and
thought may change to
prefer the product for our
comfortable using’s. It
depends on price, quality,
taste, flavor, brand and
image

Abiram & Gayathri To understand why nestle Data was collected from The finding of the study The sample size of the
(2022) chocolate failed to create both the primary and was concluded that present study was small
their position in the secondary source. brands like Amul are 150.
market Questionnaire were more preferred by
distributed among 100 consumer rather than
respondents nestle
RESEARCH METHODOLOGY
 Following are the objectives of the
study:
• To determine consumer perception towards Different kinds
of nestle products.
• To identify the competitive strategies that enhances the
level of consumer satisfaction.
• To identify the various factors that influences the
consumers to buy Nestle products
Sources Of Data

Primary Source:- Data in this category collected mainly through online

survey. An electronic questionnaire was designed through google form.

Secondary Source:- Secondary data in this research were collected through

various journals, internet websites, research papers.

Sample Size of the Study

Google form were distributed among 30 respondents who is general public
and Under graduate and Post graduate students.

Sample Technique
Convenience Sample Technique is used in this report.

Data Analysis and Technique

These include percentage and pie chart.
 DEMOGRAPHIC PROFILE
This sample include 60% male respondent and 40% female respondents. The Respondents
between the age group of (20-30) is 21 respondents and respondents between the age group
of (30-40)is only 1 and there is no respondents between the age group of (40-50) Above the
age of 50 there is only 1 respondent. Out of 30 respondents the education level of 1(3.3%)
Below Metric, 2(6.7%) Metric, 5(16.7%) Higher Secondary and 22 (73.3%) Graduate and
Others. In this Study the survey forms have been filled by 30 respondents out of monthly
income of 24(80%) Less than 25,000, 2(6.7%) 25,000-50,000, 3(10%) 50,000-1,00,000 and
1 (3.3%) 1,00,000
 FINDINGS
• Majority of finding observed that brand image does influence respondents to buy a
product.
• Majority (90%) of the respondents prefer Nestle as a brand for their daily usage
products over any other brands.
• Majority (90%) of the respondents prefer Nestle brand over any other brand
because they have been buying it since ages, it is old and established brand,
provides best quality, is a trusted brand, brand loyalty, has a good brand image, is
an reliable brand and is easily available.
• Majority (96.7%) of the total respondents are of the opinion that brands do affect
their purchase decision.
 SUGGESTIONS
• It is clear that the respondents of Nestle are Quality conscious. So, if it is
possible Nestle should concentrate on quality of its production.
• By evaluating the survey, it is clear that the respondents are mostly
interested in the taste provided by Nestle products. Nestle should
concentrate on its product's taste more than any other features.
• It is specifying that the Nestle respondents are giving priority to the
availability of Nestle products by more than 2/3 part. So, it becomes
necessary for Nestle to supply the Nestle products in all its target market.
 LIMITATION
1. The sample size of the present study was small limited to 30 respondents.
2.The study is confined to Jammu city only.
3.The time spent was limited due to which detailed study could not be conducted.
4.Future research could include interview and survey methods for in-depth
understanding of the concept.
THANK
YOU!!!