8 types of LOGO

Emblem Logos
The oldest type of logo design.
Include a symbol, font, or icon with seals, crests,
and badges.
The emblem logos are perfect for a traditional look
and you
can see them in different organizations, schools,
government
agencies, football clubs, and the auto industry.
Because of their higher detailed nature and the
fact that the name of the company and their
symbol
are rigidly entwined, it can make emblem logos
less versatile
and responsive than other logo design types.
 Abstract Mark
consist of a symbol, a pictorial logo but they avoid literal representation from any
image, instead, they create their brand logo through abstract geometric forms to
symbolize their company, these types of logo designs are unique tailor-made symbols
to represent your brand.
This type of logo design works very well due to they condense your brand into a single image, but as they avoid
looking like something recognizable they are unique icons.
These logos benefit is that you are able to convey what your company does and its philosophy in a symbolical way
without relying on cultural implications
ሎጎ
ዩቱብ ተምብኔል
ፍላየር
የሰርግ ካርድ
ብሮሸር
ባነር
ነፃ ዌብሳይት
ስቲከር
ብራንዲንግ
እንሰራለን።
 Mascot Logo
Mascot Logos includes illustrated character or person who will act as a visual representation of your business, this
character illustration will be your brand spokesperson, and much advertising from this brand will be centered
around this character.
Mascot logos are a great family-friendly logo option and they can help your brand to engage with your audience
and create unique branding, and usually, companies whose main audience is families and children use these types
of logo design.
 Wordmark or logotype
Wordmarks or logotypes are font-based logo design type that focuses on a business name with a particular
typeface that expresses the company philosophy and feeling, and many big companies and brand use this type of
logo design for example Coca Cola, Google, or Uber.
These logo design types work really well when your company or brand has a catchy or distinct name and you can
focus your branding on that memorable name, this catchy naming combined with strong typography creates
strong brand recognition. As these logos are strongly focused on the name, they need to pick correctly their font
or create a brand new one to capture the essence of their business.
 Pictorial Mark
pictorial marks also called logo symbols are icon logos or graphics-based logos, and these logos are usually
representations of a real-world object, which could help companies to tell their story and what they do.
We can see this type of logo on brands like Twitter or Apple. These logos are only an image, and for big brands
and really known companies these logos work very well due to the emblematic branding and people can easily
identify the company by looking at their image, but this also can be a problem for new companies or brand with
low recognition to use these types of logos due that viewer can’t identity their image with their brand.
 Lettermak
Lettermark logos also called monograms are logos that are formed by letters usually brand initials. Lettermarks
are commonly used by companies with long names with 2 or 3 words on their names, and due to branding
purposes and making their brand easy to remember they choose to represent their brand logo with their initials.
As happen with Logotypes, monograms are typography-based logos and use a few letters, which is why is
important for them to choose the right font to show what your company does and make it legible, also these
types of logo design tend to simplicity.
 Combination Mark
Combination marks as their name indicate consist of combining a wordmark or lettermark with a pictorial mark,
abstract mark, or mascot logo. The brand image and the text with brand naming can be laid side-by-side, stacked
on top of each other, or can be integrated to create a new brand image.
The combination marks are my favorite logo design type because your brand name is easily associated with an
image or your mascot logo and their work together to reinforce your brand. As these type of logos uses an image
and text it helps to associate your brand with that image and in the future, these brand can exclude their name
from the logo and only rely exclusively on a logo symbol.
 Letterforms
Last but not least, there are Letterforms logo design types, which are the more minimalist version of monograms,
also known as letter logos. Letterform logos only uses one letter, usually, the initial letter of the brand, and these
brand marks needs to be bold and beautiful to make it easier for the viewer to identify these single letter with
your brand.
Due to their minimalistic anatomy letter logos are easily scalable and responsible, and they work perfectly
anywhere from digital scenarios to web or social media and printed materials.

https://www.zekagraphic.com/top-5-rules-for-selecting-the-right-font-for-your-logo/