The Evolution of

Traditional to
New Media
At the end To identify the evolution of media
of the
lesson, To classify the different media in every
learners are age/ era
expected To explain how the evolution of media
to: shaped the values and norms of
people and society.
Direction: Choose the letter of the best answer.
1. Which is an example of discovery in media and information during electronic
age?
a. Cave paintings b. Television c. Typewriter
2. Which is an example of discovery in media and information during industrial
age?
a. Cave paintings b. Television c. Typewriter
3. Which is an example of discovery in media and information during pre-
industrial age?
a. Cave paintings b. Television c. Typewriter
4. Which is an example of discovery in media and information during
information age?
a. blogs b. Television c. telegraph
5. Which is an example of discovery in media and information during
information age?
a. Cave paintings b. Social networks c. telegraph
6. What age of the evolution of media when people discovered fire and developed paper
from plants?
a. electronic age b. industrial age c. pre- industrial age
7. Which of the following medium is used during the electronic age?
a. Clay tablets b. cave paintings c. LCD projectors
8. Which is the not the medium used to share and store information during the industrial
age?
a. mainframe computers such as IBM 704
b. newspaper- The London Gazette
c. punch cards
9. Which is not the platform signal during the information age?
a. blogs b. social networks c. television
10. Which of the following statements is NOT true about pre-industrial age?
a. China has the oldest newspaper which is Dibao
b. People have learned how to make tools out stones
c. People used typewriters as tool for communication
11. Which is the period that described the used of microelectronics during the information age?
a. Before 17000s b. 1700s-1930s c. 1900s-2000s
12. Which age described when people harnessed the power of transistors that led to the transistor
radio?
a. electronic age b. industrial age c. information age
13. How can information age be appropriately described?
a. The Internet paved the way for faster communication and the creation of the social network.
b. People advanced the use of microelectronics with the invention of personal computers, mobile
devices, and wearable technology.
c. All of these.
14. What are the discovered media during Industrial Age?
a. Printing press for mass production, Newspaper- The London Gazette, Typewriter, Telephone,
Motion picture photography/projection, Commercial motion picture, Motion picture with sound,
Telegraph and Punch cards
b. Cave paintings, Clay tablets in Mesopotamia, Papyrus in Egypt, Acta Diurna in Rome, Dibao in
China, Codex in the Mayan region and Printing press using wood blocks
c. Transistor Radio, Television, Large electronic computers- i.e. EDSAC and UNIVAC 1, Mainframe
computers - i.e. IBM 704, Personal computers - i.e. Hewlett-Packard 9100A, Apple 1, OHP and
LCD projectors
15. Which does not belong to the group?
a. Friendster b. Multiply c. WordPress
Direction: Choose the correct answer in the box
that will fit the sentences below

1. Media and information literacy enables people to ___________and

make informed judgments as users of information and media.
2. _____________is the ability to identify, understand, interpret,
create, communicate and compute, using printed and written
materials associated with varying contexts.
3. _____________ is the supply of communication.
4. _____________ is communicating by voice.
5. _____________ is communicating by gesture.
1. If the Titanic sank somewhere in the Atlantic Ocean,
how do you think the news reached people in
England and New York at that time?

2. How people used the telegraph and telegrams for

faster means of communication during that time?

3. “If the Titanic sank today, in what format would

people receive or read the news?”

4. How the evolution of media affects the values and

norms of people and society?
Pre-Industrial Age (Before 1700s)

People discovered fire, developed

paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Pre-Industrial Age (Before 1700s)

Cave paintings (35,000 Papyrus in Egypt (2500
BC) Clay tablets in BC)
Mesopotamia
(2400 BC)
 Codex in the Mayan
Acta Diurna in Rome Dibao in China (2nd
Region (5th Century)
(130 BC) Century)
Printing press using wood blocks (220 AD)
Industrial Age (1700s-1930s)
People used the power of steam,
developed machine tools,
established iron production, and
the manufacturing of various
products (including books through
the printing press).
Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards

Industrial Age (1700s-1930s)

Printing press for mass production (19th Newspaper- The London Gazette (1640)
century)
Typewriter (1800) Telephone Motion picture photography/projection
(1876) (1890)
Commercial motion pictures (1913) Motion picture with sound (1926)
Telegraph Punch cards
Electronic Age (1930s-1980s)
 The invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In
this age, long distance communication became
more efficient.
Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949)
and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. HewlettPackard 9100A (1968),
Apple 1 (1976)
• OHP, LCD projectors

Electronic Age (1930s-1980s)

Television (1941) Transistor Radio
Large electronic computers- i.e. EDSAC Mainframe computers - i.e. IBM 704
(1949) (1960)
and UNIVAC 1 (1951)
Personal computers - i.e. HewlettPackard OHP, LCD projectors
9100A (1968), Apple 1 (1976)
Information Age (1900s-2000s)

 The Internet paved the way for faster communication and

the creation of the social network. People advanced the
use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized.
We are now living in the information age.
Examples:
• Web browsers: Mosaic (1993), Internet
Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999),
Wordpress (2003)
• Social networks: Friendster (2002), Multiply
(2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)

Information Age (1900s-2000s)

Web browsers: Mosaic (1993), Internet Blogs: Blogspot (1999), LiveJournal (1999),
Explorer (1995) Wordpress (2003)
Social networks: Friendster (2002), Multiply Microblogs: Twitter (2006), Tumblr (20
(2003), Facebook (2004)
 ___________________ ___________________ ___________________
_ _ _

___________________ ___________________
_ _

Independent Activity 1.
Direction: Identify the era/age of each picture/ image .
Independent Assessment 1.
Direction: Identify the period where the media and information used.
1. People discovered fire, developed paper from plants, and forged
weapons and tools with stone, bronze, copper and iron.
(Electronic Age, Industrial Age, Pre-Industrial Age)
2. The invention of the transistor ushered.
(Electronic Age, Industrial Age, Pre-Industrial Age)
3. People used the power of steam, developed machine tools, established
iron production, and the manufacturing of various products.
(Electronic Age, Industrial Age, Pre-Industrial Age)
4. The Internet paved the way for faster communication and the creation
of the social network.
(Electronic Age, Information Age, Pre-Industrial Age)
5. People advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology.
(Electronic Age, Information Age, Pre-Industrial Age)
Let’s apply what you have learned:

 In a separate sheet of paper, make a story

board about how the evolution of media
from traditional to new media shaped the
values and norms of people and society.
Assessment
Direction: Choose the letter of the best answer.

1. Which is an example of discovery in media and information during electronic

age?
a. Cave paintings b. Television c. Typewriter
2. Which is an example of discovery in media and information during industrial
age?
a. Cave paintings b. Television c. Typewriter
3. Which is an example of discovery in media and information during pre-
industrial age?
a. Cave paintings b. Television c. Typewriter
4. Which is an example of discovery in media and information during
information age?
a. blogs b. Television c. telegraph
5. Which is an example of discovery in media and information during
information age?
a. Cave paintings b. Social networks c. telegraph
6. What age of the evolution of media when people discovered fire and developed paper from
plants?
a. electronic age b. industrial age c. pre- industrial age
7. Which of the following medium is used during the electronic age?
a. Clay tablets b. cave paintings c. LCD projectors
8. Which is the not the medium used to share and store information during the industrial
age?
a. mainframe computers such as IBM 704
b. newspaper- The London Gazette
c. punch cards
9. Which is not the platform signal during the information age?
a. blogs b. social networks c. television
10. Which of the following statements is NOT true about pre-industrial age?
a. China has the oldest newspaper which is Dibao
b. People have learned how to make tools out stones
c. People used typewriters as tool for communication
11. Which is the period that described the used of microelectronics during the information age?
a. Before 17000s b. 1700s-1930s c. 1900s-2000s
12. Which age described when people harnessed the power of transistors that led to the transistor
radio?
a. electronic age b. industrial age c. information age
13. How can information age be appropriately described?
a. The Internet paved the way for faster communication and the creation of the social network.
b. People advanced the use of microelectronics with the invention of personal computers, mobile
devices, and wearable technology.
c. All of these.
14. What are the discovered media during Industrial Age?
a. Printing press for mass production, Newspaper- The London Gazette, Typewriter, Telephone,
Motion picture photography/projection, Commercial motion picture, Motion picture with sound,
Telegraph and Punch cards
b. Cave paintings, Clay tablets in Mesopotamia, Papyrus in Egypt, Acta Diurna in Rome, Dibao in
China, Codex in the Mayan region and Printing press using wood blocks
c. Transistor Radio, Television, Large electronic computers- i.e. EDSAC and UNIVAC 1, Mainframe
computers - i.e. IBM 704, Personal computers - i.e. Hewlett-Packard 9100A, Apple 1, OHP and
LCD projectors
15. Which does not belong to the group?
a. Friendster b. Multiply c. WordPress