to

Media and
Information
Literacy
At the end of the lesson, learners are expected
to:
• To understand the importance of media and
information sources
• To identify the similarities and differences of media literacy,
information literacy, and technology literacy

• To identify a responsible uses and competent producers of

media and information

• To share media habits, lifestyles and preferences

Choose the letter of the best answer
and write it on a separate sheet of
paper.
1. It is the physical objects used to communicate with, or the mass
communication through physical objects such as radio, television,
computers, film, etc.
a. information b. literacy c. media
2. The ability of an individual, either working independently or with others, to
responsibly, appropriately, and effectively use technological tools.
a. information literacy b. media literacy c. technology
literacy
3. The ability to access, analyze, evaluate, and create media in a variety of
forms.
a. information literacy b. media literacy c. technology
literacy
4. The essential skills and competencies that allow individuals to engage with
media and other information providers effectively.
a. information literacy b. media literacy c. technology
literacy
Choose the letter of the best answer
and write it on a separate sheet of
paper.
5. The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various
formats.
a. information literacy b. media literacy c. technology
literacy
6. The ability to identify, understand, interpret, create, communicate
and compute, using printed and written materials associated with
varying contexts.
a. information b. literacy c. media

7. A broad term that covers processed data, knowledge derived from

study, experience, instruction, signals or symbols.
a. information b. literacy c. media
8-10. What activities/habits do you
practice which illustrate media and
information literacy? Give at least three
examples.
Poster Analysis:
Poster Analysis:
Poster Analysis:

• What is the message of the

following poster?
• Do you agree with the
message? Why or why not?
Literacy: The ability to identify, understand, interpret, create,
communicate and compute, using printed and written
materials associated with varying contexts. Literacy
involves a continuum of learning, wherein individuals are
able to achieve their goals, develop their knowledge and
potential, and participate fully in their community and
wider society.

Media: The physical objects used to communicate with, or the

mass communication through physical objects such as
radio, television, computers, film, etc. It also refers to any
physical object used to communicate messages.
Information: A broad term that covers processed data,
knowledge derived from study, experience, instruction,
signals or symbols.
Media Literacy: The ability to access, analyze, evaluate, and
create media in a variety of forms. It aims to empower
citizens by providing them with the competencies
(knowledge and skills) necessary to engage with
traditional media and new technologies.
Information Literacy: The ability to recognize when
information is needed, and to locate, evaluate, and
effectively communicate information in its various formats.

Technology Literacy: The ability of an individual, either

working independently or with others, to responsibly,
appropriately, and effectively use technological tools.
Using these tools an individual can access, manage,
integrate, evaluate, create and communicate information.
Media and Information Literacy:
The essential skills and
competencies that allow
individuals to engage with media
and other information providers
effectively, as well as develop
critical thinking and life-long
learning skills to socialize and
become active citizens.
MEDIA AND INFORMATION
LITERACY
enables people to interpret and make
informed judgments as users of
information and media, as well as to
become skillful creators and producers of
information and media messages in their
own right.
combines media literacy and information
literacy under one term, and includes a
combination of competencies.
MEDIA AND INFORMATION
LITERACY
Media literacy emphasizes the ability to
understand media functions, evaluate
how they are performed and use them
for self-expression, while information
literacy emphasizes the importance of
access to information and the evaluation
and ethical use of such information.
It recognizes the primary role of
information and media in our everyday
lives
MEDIA AND INFORMATION
LITERACY
It focuses on the freedom of
expression and information since it
empowers citizens to understand the
functions of media and other
information providers, to evaluate
their content, and to make informed
criticism as users and producer of
information and media content.
Communication is giving or gaining
information by speaking or reading
writings. In this we need supplying facts
whenever we communicate with others. In
simple matter like telling your friends
what happened to you, we converse with
others by communicating. It serves as our
connection with each other.
Communication isn’t just by talking, it can
be in other different terms also, like sign
language or writing.
There can be 4 types of Communication:
Verbal- communicating by voice, by
talking
Non-Verbal- by movements, gestures
Written- in a piece of paper or material
Visual-using pictures or any other things
that’ll visually represent what you
are communicating
Media Information
Communication
Independent Activity 1. Fill me
Direction: Describes how communication is
affected by media and information.
1. Information is the _______________of communication.
(demand , supply )
2. Communication _______________ information by speaking or
reading writings. ( gives , takes )
3. Media makes communicating a lot ______________than
before. ( easier , harder )
4. Verbal is communicating by _____________________.
(gesture , voice )
5. Non- verbal is communicating by _______________________.
(gesture , voice )
Assignment
Direction: Using a Venn diagram, write the
similarities and differences of media literacy,
information literacy, and technology literacy.
Media
Information Literacy
Literacy

Technology Literacy
Let’s apply what you have
learned:
Essay:

What is the importance of being literate

in media and information?