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RETAIL OPERATIONS
Module 3 Types of Shopping Malls • Strip Mall or Neighbourhood Centre Contd. • Community Centre
Total Mall Whitefield
Contd. • Regional Centre or Lifestyle Centres Contd. • Super Regional Centre
• P • P
Palm Jumeraih, Dubai
Contd. • Fashion/Speciality Centres Contd. • Power Center
Siam Paragon, Bangkok Sunway Pyramid,
Malaysia Contd. • Theme/Festival Centre
Dilli Haat Pragati Maidan
Contd. • Outlet Centres Market Area Analysis & Trade Area Analysis • Market area analysis is a technique of analyzing the exact location of stores to be set up. It comprises of three levels of analysis: a) Regional analysis or selection of region b) Trade Area analysis or selection of locality c) Site Analysis or site evaluation Types of Store Layout Contd. Contd. Contd. Dead Block Format