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Lesson 1 Into To Graphic Design and Presentation

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79 views8 pages

Lesson 1 Into To Graphic Design and Presentation

Into to DTP

Uploaded by

Simon Chege
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCTION TO GRAPHIC

DESIGN AND PRESENTATION


Definition
• Graphic design can be defined as the art and
profession of selecting and arranging visual
elements, such as types, images, symbols, and
colours, to convey a message to a recipient.
• Graphic design is also called visual
communications, a term that emphasizes its
function of giving form, e.g. the design of a
book, advertisement, logo or web site, to
information
• An important part of the designer’s task is to
combine visual and verbal elements into an
ordered and effective whole.
• Graphic design is therefore a collaborative
discipline – writers produce words and
photographers and illustrators create images
that the designer incorporates into a complete
visual communication.
Common Uses of Graphic Design
• Identity (logos and branding)
• Web sites
• Publications (magazines, newspapers, and
books)
• Advertisements and product packaging. A
product package, for example, might include a
logo or other artwork, organized text and pure
design elements such as shapes and colour
which unify the piece.
Applications
1) Branding
• Design can aid in selling a product or idea through
effective visual communication. It is applied to
products and elements of company identity like
logos, colours, packaging and text.
• Graphic designers will often form part of a team
working on corporate identity and branding
projects. The team includes marketing
professionals, communications consultants and
commercial writers
Application
2) Entertainment Industry
• Graphic design is applied in the entertainment
industry in decoration, scenery, and visual
story telling. Other examples of design for
entertainment purposes include novels, comic
books, DVD covers and opening credits and
closing credits in film.
• This could also include artwork used for T-
shirts and other items screen-printed for sale.
Application
• 3) Visual Information
From scientific journals to news reporting, the
presentation of opinion and facts is often improved with
graphics and thoughtful compositions of visual information –
known as information design. Newspapers, magazines, blogs,
television and film documentaries may use graphic design to
inform and entertain. With the advent of the web,
information

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