QUALITATIVE RESEARCH

is base on opinions of respondents

and the questions are answerable by
explanation.
 Differences between population and
sample

e.g. Servitech - population

Respondents - sample

Note: Sample is not part of entire population

 2 SAMPLE TECHNIQUE

• Biased
Convenience Sampling Technique
and Voluntary Sampling Technique

• Unbiased
Simple Random Sampling,
Stratified Random Sampling,
Multi - stage Random Sampling, Systematic
Random Sampling
 2 meaning of a good
sample

A GOOD SAMPLE IS UNBIASED

CHAPTER 3
Ms. Shel Israel
 Research
Methodology
• Describes the research methods and
procedures, techniques, and sources of data
that help the researcher for further data
gathering, in paragraph form.
• Qualitative Research Methodologies, include
some level of interpretation from researchers
as they collect information via observation,
coded survey, or interview responses, and so
on.
Note: In research methodology part,
you must include what is your
chapter 3 all about.
 Research Design

• Descriptive
• Correlational
• Causal-Comparative/
Quasi Experimental
• Experimental Research
 • Descriptive
Used by scientists and researchers to gather information. This
type of research provides a detailed and accurate picture of the
characteristics and behaviors of a particular population or
subject.

• Correlational
investigates relationships between variables without the researcher
controlling or manipulating any of them. e.g. identified a
relationship between watching violent television and aggressive
behaviors.
• Causal-Comparative/ Quasi Experimental
identify cause-effect relationships between independent and
dependent variables. e.g. a researcher may wish to compare the
body composition of persons who have only trained with free
weights versus persons who have only trained with exercise
machines.

• Experimental Research
focused on the relationship between independent variables and
dependent variables. Uses random sampling to create a control
group and an experimental group.
identify cause-effect relationships between independent and
dependent variables. e.g. a researcher may wish to compare the
body composition of persons who have only trained with free
weights versus persons who have only trained with exercise
machines.

• Experimental Research
focused on the relationship between independent variables and
dependent variables. Uses random sampling to create a control
group and an experimental group.
 Search Tips
Did you get the expected results? What alternative
combinations would also work?

Here are some things to keep in mind while

searching online or a database.

• Don't type up an entire question in the search box.

• Make sure you don't just look at ads or sponsored results.
• Use three to four search terms at a time to help narrow
down results.
Share your
thoughts
How can we know if our sources
are credible and accurate?
 THE CREDIBILITY TEST

Source Type Authorship URL Up-to-date

Examine the Is the author an Does the website Check the
source thoroughly. expert in the field end in ".edu," or publication date. Is
Is it a book, a about which they ".org," indicating the information
website article, a are writing? that it belongs to current, or has it
research paper, or Is the publisher an educational recently been
a news report? reliable and well- institution, or a revised?
known? non-profit
organization?
 READING TECHNIQUES
When you are looking at many sources, use these techniques to
help you read efficiently.

Skimming Scanning
Skim reading allows you to Scanning allows you to read and
process a large amount of spot specific information you
information quickly. Read the first need. You can look for keywords
sentence for each paragraph to related to your topic.
get an overall understanding of
what your reference is about.
 Source
Scavenger
Hunt
Let’s apply our research skills
to learn more about technology
 Instructions
Find three different websites that discuss the benefits of renewable energy technologies.

Locate two academic articles that explain the principles of artificial intelligence.

Identify a government report that addresses the impact of technology on the job market.

Use the next slide as a guide in sharing results for each

topic. Note how you evaluated the credibility and
relevance your sources.
 TOPIC

Source or Source or Source or

Website Link Website Link Website Link

Summary of the essential Summary of the essential Summary of the essential

information information information

I know this source is credible because... I know this source is credible because... I know this source is credible because...
 Summary
Research is more than just using your topic or question to look for references.
Here are some skills that can come in handy when starting a research.

Identifying and Using Combining search Skimming and

Reliable Sources terms with modifiers Scanning

Always conduct a quick Use key ideas as search Using these methods will
credibility test by reviewing terms and combine them help you go through more
the resource type, author, with modifiers such as resources and quickly
website link or Universal AND, OR, and quotation identify the ones that best
Resource Locator (URL), marks fit your topic.
and if it is current. (“ ”).
 Assignment
Choose one of the topics below and read the prompts carefully. Gather sources and note down
information that would answer the prompts, based on the research skills you have learned.

Cybersecurity &
Social Media Robotics
Online Privacy

Explore how social media Investigate the importance of Explore the advantages and
platforms influence cybersecurity and its significance disadvantages of robotics in
communication, behavior, and in protecting personal and different industries such as
mental health in today's society. sensitive information. healthcare, manufacturing or
transportation.
 References
• Add your references here.
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