Empowerment Technologies: Softwar e Applicati On and Platform S
Empowerment Technologies: Softwar e Applicati On and Platform S
Technologies
Softwar
e
applicati
on and
Objectives:
PLATFORMS
the World Wide Web (WWW). The search results are
generally presented in a line of results referred to as Search
Engine Results Pages (SERPs).
COMMUNICATION
SERVICES
These are outsourced enterprise communications solutions
that can be leased from a single vendor or provider.
A Communications Service Provider (CSP) is a
provider that transports information electronically and
can encompass public and private companies in
telecom, internet, cable, satellite, and managed services
business.
PAYMENT SYSTEM
It is any system used to settle financial transactions through the
transfer of monetary value and includes the institutions,
instruments, people, rules, procedures, standards, and technologies.
ADVERTISING
PLATFORMS
It allows users to create and manage advertising
campaigns, generate reports, and retrieve information
about the ads, campaigns, and organizations associated
with an account.
SOCIAL NETWORKING
What is the difference between social media and social networking? These are
forms of media. Essentially, social media is a platform for broadcasting
information, whereas social networking is a platform for communicating with
one another. Social media is a communication channel, whereas, in social
networking, communication has a two-way nature.
PLATFORM FOR
FACEBOOK
ADVERTISING
Facebook advertising is picking up speed in the business world. It
uses social graph and activities to pinpoint those who fall into your
buyer demographics, making Facebook ads incredibly useful. Facebook
ads are more likely to bring in strong leads that are looking for your
services. They help make sure your advertising budget is not
wasted on those who are not interested in what you are offering.
Facebook makes your product or service put into the hands of the
exact person who wants it.
PLATFORM FOR
TWITTER HASHTAGGING
Twitter is a fast-paced, concise, and easy way to connect with
your audience.
PLATFORM
FOR
LinkedIn
GROUPING
LinkedIn is different from the rest of the
social media outlets because it is specially
designed for businesses and professionals. Users
mainly go to LinkedIn to showcase their job
experience and professional thoughts, making it
one of the most important platforms to use for those
PLATFORM
in B2B.
FOR
YouTube
TEACHING
YouTube is the leading video-sharing platform in the
world. On your channel, your brand can share and edit
videos, create playlists, and prompt discussions.
PLATFORM FOR
ANALYZING
• Pinterest
BUSINESS
Pinterest is one of the unique marketing platforms on this list.
Instead of posting content for your audience to read, on Pinterest, you will
post just a clickable picture.
0
2
CHART IT!
Complete the table below based on the data from
FILIPINOS BRAZILIANS ARGENTINIANS US AMERICAN JAPANESE
the selection you have just read. S
0 tes
Internet
Speed 246.44
mbps
42-52 mbps 37.55 mbps 93.9 195 mbps
mbp
s
31. 23
mbps
Multiple Choice: Choose the letter of the best answer. Write
your answer on a separate sheet of paper.
0
3. What type of social media website is Pinterest?
A. Blogs and Forums B. Bookmarking site C. Media Sharing D.
2
Microblogging
0
9. What platform is used for advertising? A. Facebook C. Twitter B. Instagram
D. YouTube
2
10. Which electronic communication platform is used for broadcasting information?
A. Microblog B. Social media C. Social network D. YouTube
11. What social networking site can register and post your profile, connect with friends, and
comment on topics in a generally interactive way?
A. Facebook C. Twitter B. Instagram D. YouTube
13. Which allows users to create and manage advertising campaigns, generate reports, and
retrieve information about the ads, campaigns, and organizations associated with an account.
A. advertising platforms B. communication platform C. grouping platform D. teaching
Platform
0
14. What country had a social media penetration rate of 58 percent, higher than the average of
47 percent in Southeast Asia?
2
A. Argentina B. Brazil C. Philippines D. South Korea
15. Which site allows you to upload and share media content like images and music? A.
Facebook C. Twitter B. Pinterest D. YouTube
SIMILATION
Fill in the blanks with the concepts learned to
complete the statements below.