Scribd
Upload
22 views

Problem Solving

Solving

Uploaded by

Christine Avance
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
22 views

Problem Solving

Solving

Uploaded by

Christine Avance
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Marketing

Reseach

PROBLEM
SOLVING
Marketing
Reseach

PROBLEM SOLVING
- It is the process of observing what is going
on in your environment; identifying things
that could be change or improve; diagnosing
why the current state is the way it is and the
factors and forces that influence it;
developing approaches and alternatives to
influence change, making decisions about
which alternative to select; taking action to
implement the changes and observing
impact of those actions in the environment.
Marketing
Reseach

PURPOSE OF PROBLEM SOLVING


• Problem solving enables learners to widen their range of
options by exploring both analytical and creative
approaches.

• Maximize your chance of finding an effective solution by


ensuring key stakeholders contribute.

• Research and plan problem solving exercises effectively to


manage the process smoothly.
Marketing
Reseach

EXAMPLE
 A fast food chains researchers need to determine if
there is a need for a new location of its store so they
survey people going through the drive-through line.

If you propose “ the problem in this community is that it


has no hospital”. This only leads to a research problem
where: the objective is to create a hospital.
Marketing
Research

STEPS IN PROBLEM SOLVING


•DEFINE THE PROBLEM
- In understanding and communicating the problem
effectively, we have to be clear about what the
issue is.

•CLARIFY THE PROBLEM


- Knowing how the problem came to attention, how
it has been framed the size of the problem and the
cause of the problem.
Marketing
Research

STEPS IN PROBLEM SOLVING


• GATHER THE INFORMATION
- It is the process of acquiring the knowledge/
education that is of concern, not the education
that ultimately has been gathered.

•GENERATE POSSIBLE SOLUTIONS


- Work together to brainstorm on all possible
solutions. Do not judge whether the ideas are good
or bad at this point.
Marketing
Research

STEPS IN PROBLEM SOLVING


•EVALUATE IDEAS AND THEN CHOOSE ONE
- Decide which options you like and which you don’t like.
After weighing the pros and cons of each, choose an option
that you both feel comfortable with.

•EXECUTE ACTION PLAN


-It is taking an idea a into action.

•EVALUATE THE RESULT


- Evaluate if it works or it failed.
Marketing
Research

IMPORTANCE OF PROBLEM
SOLVING
- It enables us to identify and exploit
opportunities in the environment and exert
(some level of) control over the future.

You might also like