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MIL Lesson-1

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13 views21 pages

MIL Lesson-1

Uploaded by

mariaesguera471
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Media and

Communication
Definition of Terms
• Media - It refers to any physical object used to communicate media
messages.
• Communication - The act or process of using words, sounds, signs, or
behaviors to express or exchange information, ideas, thoughts, feelings,
etc., to someone else.
• Communication Model - Are diagrams that make you understand the
process at a glance. They are like maps that guide you in the
understanding how communication works in different settings.
• Information - Knowledge of specific events or situations that has been
gathered or received by communication, intelligence or news.
• Media Literacy - The ability to read, analyze, evaluate and produce
communication in a variety of media forms.
• Social Media - Forms of electronic communication through which people
create online communities to share information, ideas, personal messages,
etc.
Media and Communication
Media and other information providers play a
central role in information and
communication processes. Nowadays, media
become the common outlet of self-expression
and creativity. Its huge influence spreads
speedily across the globe. The connection
between technological advances and
people’s connectivity created a huge impact
to the lives of today’s generation.
COMMUNICATION AND MEDIA
• Communication refers to the process of conveying or
sharing information.
• Since then, it is often described as a natural ability of
an individual to socialize with others.
• In the 21st century world, communication has
become “more social” due to the emergence of
technology
• Media are defined as sources of credible and current
information created through an editorial process
determined by journalistic values.
Shannon-Weaver’s Communication Model
(1948)
• Known as the mother of all communication models, the
Shannon –Weaver model (1949) depicts communication
as a linear or one-way process consisting of the five
elements: a source (producer of message); a transmitter
(encoder of message into signals; and a destination.
This model has been originally intended to show how
radio and telephone technologies function.
• This model has been criticized for missing one essential
element in the communication process: feedback.
Without feedback, the speaker will not know whether
the receiver understands the message or not.
Osgood- Schramm Model Of Communication
(1954)
• The Schramm model of communication (1954), which
seeks to explain how meaning is transferred between
individuals, corporations, and others, is the most
commonly taught and widely used theory of
communication. Schramm modified Shannon-Weaver
model by adding field of experience, defined as “life
experiences, attitudes, values, and beliefs that each
communicator brings to an interaction and that shape
how messages are sent and received.” (McCornack,
2010, p.10, as cited in “Osgood-Schramm model,
“2015)
Berlo’s SMCR Model of Communication
(1960)
• In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-
Receiver (SMCR) model of communication from Shannon
Weaver’s Model of Communication (1949). He described factors
affecting the individual components in the communication
making the communication more efficient.
• The model also focuses on encoding and decoding which
happens before sender sends the message and before receiver
receives the message respectively.
• Berlo’s Model has mainly, four components to describe the
communication process. They are sender, message, channel and
receiver. Each of the component is affected by many factors.
Aristotle Model of Communication

• Aristotle(384-322 B.C) was a Greek philosopher and writer born in


Stagira, Northern Greece. While exploring the human nature
scientifically, Aristotle developed a linear model of communication
for oral communication known as Aristotle’s Model of
Communication. This is considered as the first model of
communication and was proposed before 300 B.C. It is also the is
most widely accepted among all communication models.
• Aristotle Model is mainly focused on speaker and speech. The
Aristotle’s communication model is a speaker centered model as the
speaker has the most important role in it and is the only one active.
It is the speaker’s role to deliver a speech to the audience. The role
of the audience is passive, influenced by the speech. This makes the
communication process one way, from speaker to receiver.
• Media and Information Literacy recognizes
the primary role of information and media in
our everyday lives. It lies at the core of
freedom of expression and information -
since it empowers citizens to understand the
functions of media and other information
providers, to critically evaluate their content,
and to make informed decisions as users and
producer of information and media content.
So how communication is affected by media and information? Let us take a look
on the multiple roles of media in the society.

1. act as channels of information and knowledge through which citizens


communicate with each other and make informed decisions,
2. facilitate informed debates between diverse social actors,
3. provide us with much of what we learn about the world beyond our immediate
experience,
4. are means by which a society learns about itself and builds a sense of
community,
5. function as a watchdog of government in all its forms, promoting transparency in
public life and public scrutiny of those with power through exposing corruption,
maladministration and corporate wrong-doing,
6. are essential facilitators of democratic processes and one of the guarantors of
free and fair elections,
7. are a vehicle for cultural expression and cultural cohesion within and between
nations, and
8. function as an advocate and social actor in its own right while respecting
pluralistic values.
Think before you click

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