GLOBAL DEVELOPER

LESSON 2
 Mục tiêu của Lesson 2

Vocabulary : Startup culture

Thảo luận về đặc điểm và lợi ích khi làm tại công ty startup
TÌm hiểu các từ vựng liên quan đến market - thị trường

Grammar : Past simple vs Present perfect

Phân biệt những trường hợp sử dụng past simple và present perfect

Pronunciation : Intonation
Áp dụng một số quy tắc về ngữ điệu khi nói tiếng Anh

Writing & Speaking : Sales pitch

Xây dựng một bài sales pitch để giới thiệu về công ty / sản phẩm mà mình
đang phát triển
 Review quiz
Lesson 1 Vocabulary and Grammar
LECTURE

4
VOCABULAR
Y
Pre-lesson exercises
Start-up culture
Market-related expressions
Warm-up : Answer the questions
What are the advantages of working at a startup as
opposed to working at a big company?

Look at the pros mentioned in the tweet. Do you

agree with what it says?

➢ To be aligned — to be in agreement with

➢ Risk tolerance — the amount of loss an investor is ready
to handle
 Review exercise : Match the words with their definitions
1. Pain point a) Having an ability to grow bigger

2. Scalable b) Ask someone to join the team

3. Pivot c) Change the course of the existing strategy

4. To be in charge d) A problem that a business / service can solve

5. Bring (someone) on board e) Encounter

6. Expenses f) Likely to happen

7. Take into account g) Short and informative

8. Annual h) At risk

9. Jack of all trades i) Yearly

10. Prospective j) Consider

11. Come across k) Someone who can handle many different responsibilities

12. Concise l) Costs

13. At stake m) To be the main person responsible for something

 GRAMMAR
PAST SIMPLE VS PRESENT PERFECT
 Past simple
➢ We use Past simple when we want to speak about an action that happened in a finished period of time.
➢ Example : When I was a student, I worked in an electronic store.
➢ Time markers : yesterday, the day before yesterday, the other day, last night / week / month / year, 2 days ago, in 1984

FORM
Positive (+)
● Regular verbs : add -ed to the base form of the verb ● start + ed => started. Example : It started in the 1950s
● Irregular verbs : use the special past form ● rise - rose - risen
Example : When television rose to prominence in America’s living
room.

Negative (-)
● Use didn’t ( did not ) before the base form of the verb Example : I didn’t have a mobile phone when I was in high school.

Interrogative (+)
● Use did before the base form of the verb ● Example : Did you watch the new iPhone presentation last night?
● Example : Was it interesting?
● Verb to be ( was / were ) : Put the verb at the beginning of the
sentence
 Present perfect
➢ We use Present perfect when we speak about an unfinished period of time ( from past till now )
➢ Example : I have worked as a software engineer at this company for 6 years

FORM
Positive (+) : have / has + past particle
● Regular verbs : add -ed to the base form of the verb ● I have worked at this company for 6 years
● Irregular verbs : use the special past particle form ● I have done all my tasks for today. I’m ready to go home.

Negative (-)
● Use haven’t / hasn’t (have/has not) before the past particle form of Example : I haven’t had breakfast today yet. I really need some coffee.
the verb

Interrogative (+)
● Use have / has at the beginning of the sentence, before the subject. ● Example : Have you ever been to India?
 Present perfect

TIME MARKERS
already Have you already received the specifications? It has happened. You don’t need to wait for it.

yet No, I haven’t received them yet. It hasn’t happened. You need to wait for it.

just Wait, I’ve just got an email. Right now, or a very short time before.

ever Have you ever worked in this language? Any time before now.

never No, I have never used it. At no time before now.

for Yes, I’ve worked in it for 2 years now. For + a period of time

Yes, I’ve worked in it since 2021.Since + a

since
point of time
QUIZ : PAST SIMPLE VS PRESENT PERFECT

CLICK TO GO TO THE QUIZ

 PRONUNCIATION
INTONATION
➢ Using proper intonation can make a difference in how well your speech is perceived.
➢ Correct intonation makes you sound more natural, confident, professional and clear.
➢ There are 2 types of intonation in English : rising ( ) and falling ( )

Rising intonation Falling intonation

➢ In longer sentences, we’ll need a mix of rising and falling intonation.
➢ For example, when we have questions with several answer options.

➢ You should also use rising intonation after each break in a long sentence and use
falling intonation to indicate the end of the sentence.
Review exercise
Look at the sentences below. Use arrows ( and ) to indicate the types of intonation that
should be used in each sentence. Listen to the recording and check your answers.

● Can you make it to my birthday dinner? ● Is the best time to meet on Monday, Tuesday or Wednesday?
● Do you wanna see a movie tonight? ● Would you like vanilla, caramel, strawberry or chocolate?
● Did you have time to watch the final episode? ● Actually, we still have some time.
● Is it true that you lost your phone? ● In fact, I tried calling him the other day but he didn’t pick up.
● Should we ask her to join us? ● A few years ago, I got a chance to work with a great graphic designer.
● What did you think of the project?
● Why are you so busy lately?
● Where should we go for lunch?
● Can you help me now or later?
 WRITING & SOFT SKILLS
PRESENTING YOUR COMPANY OR PRODUCT

“I have an idea I want to pitch”. This is a sentence every

English speaker says at least once in their career. Every time
you have to introduce yourself, talk about what your
company does or suggest a new idea, you are delivering a
sales pitch.
Here’s how you can go about it:
1. Who are you?
2. What does your company do?
3. What's the value proposition?
4. Attention-grabbing call to action statement.
5. Read and edit the pitch.
 3 BIG DON’TS OF A SALES PITCH

● Don’t use jargon : Use simple words that people from

outside of your professional sphere can understand..
● Don’t make the pitch too long : 1 minute is ideal.
Remember that the end goal of such pitch is to earn you a
second conversation where you can have a more in-depth
discussion.
● Don’t freestyle too much : Make your pitch concise and to
the point. Preparing your pitch helps you make a better
impression than if you were just improvising it off the top
of your head.
 STRUCTURE OF A PITCH

1. WHO ARE YOU?

Write a sentence about who you are and what your role is at the company.
Example : I’m the CEO of Hiretool.

2. WHAT DOES YOUR COMPANY DO?

What's the company's mission and goals for its product or service?
Example : We help tech companies that outsource their workforce across the globe
test potential candidates’ English and communication skills prior to inviting them
to a job interview with a foreign customer.
 STRUCTURE OF A PITCH
3. WHAT’S THE VALUE PROPOSITION?
What does your company do exceptionally well that sets its product or service apart
from the rest? Write a brief, 1-2 sentence statement about the value the product or
service provides to current customers.
Example : A recruiter or a manager can assign a test to a candidate in just 2 clicks. No
middleman, no additional registration that would scare the candidate away.The tests
are predesigned by our specialists based on a client’s request and checked with the help
of AI technology.

4. GRAB THEIR ATTENTION

Pull in your audience with an exciting story about a customer or the company founders.
Or offer up a fascinating fact or statistic about the product.
Example : According to Statistics Brain, 43 percent of U.S. companies are outsourcing
jobs from the IT industry, which means a lot of non-native English speakers are
recruited.
 SPEAKING & SOFT SKILLS
Exercise 1
Look at the example of a pitch and complete it with your own information.
➢ Hi! I’m here to tell you about our company and what we do.
➢ I founded / joined this company in … (2013) because I wanted to ….( work on bigger and more
exciting projects).
➢ We released …(over 7) ... products which helped our customers… (communicate in English
more effectively and feel at home in an English-speaking environment).
➢ During my time in this company I … (scaled our business, made new partnerships).
➢ Currently, we have (over 30) clients and are working on …(5) new projects.
➢ We are hoping to launch them... (next year).

NOTES
To make speaking tasks extra effective, make sure to :
● use new words you’ve learned from the lesson
● use the grammars we’ve discussed ( Past Simple, Present
Perfect )
● use engaging intonation
Exercise 2
Now imagine you are building your own startup ( if you are an entrepreneur already,
you can rely on your real-life experience )

Talk about :
➢ What your startup is called?
➢ What your ( mantra ) mission is?
➢ What your product can do for its users
➢ What sort of culture you are trying to create at your company and what people
you like to work with
Discussion
Paul Graham is a co-founder of Y Combinator, one of the most prestigious
accelerators in the world. Read his tweet below and answer the question:
In your opinion, what are some of the things a beginner CEO needs to learn in order to
build a successful startup?

➢ Under pretty harsh conditions — in a difficult

environment
➢ The stuff you’re missing — the things you
haven’t learned yet
WRAP-UP

23
 Post-lesson review activities ( optional )
Complete the following tasks to review what you learned today
➢ Read the following articles and note down new words and terms
○ Reading 1 : 10 lessons to do your startup right from Guy Kawasaki - Chief Evangelist of Canva
○ Reading 2 : 6 reasons startup fail
➢ Fun stuff : Go browsing AngelList - the most popular platforms for venture investing and finding jobs at startup. Just
have a look and see if you can find any exciting startups!
➢ For further practice on Past simple and Present perfect :
○ English grammar in use : Section 5 + 7 + 8
○ Oxford practice grammar : Section 8 + 11 + 12 + 13 + 14 + 15
 Must-do assignments
(1) Record yourself presenting your company or your business following this structure.
(2) Do exercise 2 in speaking section.
(3) Complete this quiz to review lesson 2’s vocabulary and grammar.
➢ Submit your answer to my email : [email protected]
➢ Deadline : 23:59’ Wednesday, February 7th 2024.
➢ The submission must include :
○ Your answers for exercises 1 and 2 in .doc format. Remember to allow me to comment on your
file, it’s gonna make it easier for me to give feedback on your speech.
○ The audio file that records your speech for exercise 1.
 Next lesson topic : Trending technology

➢ Vocabulary : Trending technology

➢ Grammar : Future tenses ( Future simple and To be
going to )
➢ Pronunciation : How to pronounce -ed ending
➢ Soft skills :
○ Practicing the rules of three “whys”
○ Creating a professional LinkedIn profile
THANK YOU !