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    Presentación 2

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    CONSTANZA FRANCISCA OLIVO MORALES

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    Presentación 2

    Uploaded by

    CONSTANZA FRANCISCA OLIVO MORALES
    5 views9 pages

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    5 views9 pages

    Presentación 2

    Uploaded by

    CONSTANZA FRANCISCA OLIVO MORALES

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Marketing

    Plan
    for Stroter

    Camila Arce – Constanza Olivo


    Product
    Product Name: "Stroter"

    A baby stroller that includes wheels and functions as a


    scooter for parents who want a versatile urban
    mobility solution.

    Improvements: We can add storage compartments


    for the baby's things or the handler's bag, we can also
    contemplate the idea of making a version with an
    electric motor for longer distances.
    Price
    Will be set in the mid-high range to reflect the
    quality and versatility of the product.
    Approximately between $200,000 and
    $250,000 for the basic version.

    We would also like to offer promotional


    discounts during key periods, such as
    maternity/paternity events or baby fairs.
    Place
    It will be sold primarily in stores specializing in baby
    items, as well as online platforms to reach a wider
    audience.

    Collaboration with specialized stores to show the


    benefits of the product
    Promotion
    "Stroter: Mobility for the modern family!"

    • Advertising Campaigns: Social media ads


    targeting young, active parents,
    demonstrations at baby fairs and community
    events.
    • Influencer Marketing: Collaborations with
    influential parents on social media who can
    demonstrate the usefulness and convenience
    of the product.
    • Experience Marketing Campaigns: Organize
    free trial events where parents can
    experience the versatility of the product in
    action.
    Target Market

    The target market is young, active


    parents, especially those living in
    urban areas where mobility is
    important. We also target those who
    value practicality and versatility in
    baby products.
    KPI

    Sales Conversion Customer Satisfaction


    Rate Index
    Track how many leads Surveys and feedback to assess
    convert to buyers. customer satisfaction with product
    Campaign and service

    Reach
    Measurement of the reach of
    online and offline marketing
    campaigns
    Budget

    Advertising Budget Campaign Duration

    RR.SS $6,000 USD 12 Months

    Influencers $4,000 USD 12 Months

    Events $10,000 USD 12 Months


    TOTAL $20,000 USD
    Thanks!
    CREDITS: This presentation template was created by Slidesgo
    , and includes icons by Flaticon, and infographics & images by
    Freepik

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