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    Marketing Chapt 0

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    abhishekgangoriya123

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    Marketing Chapt 0

    Uploaded by

    abhishekgangoriya123
    4 views12 pages

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    1719966732_Marketing___Chapt_0 (1)

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    Copyright:

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    Download as pptx, pdf, or txt
    4 views12 pages

    Marketing Chapt 0

    Uploaded by

    abhishekgangoriya123

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 12

    Chapter #0

    Marketing &
    Neuromarketing

    IBM Program - 2022 - Marketing


    Marketing - Grading system

    1. Written Assignment (20%) - Friday, week


    #3- will have to be submitted on classe365,
    PDF format,
    2. Teach Me Friday (20%) - Fridays, week
    #1/#2/#3
    3. Participation (5%) -
    4. Final project (35%) - Last Thursday and
    Friday
    5. Learning Lab Assignments 20% (written) -
    Last Friday
    IBM Program - 2022 - Marketing
    Written Assignment (20%) -Individual
    Watch the video series from the link - Building a Brand
    https://www.youtube.com/playlist?list=PLzKJi2GjpkEFsV13D3WPm5s6tZVkvKJ1-

    Instructions:
    ● After watching the video, students should write a concise summary highlighting key points, strategies, and insights
    discussed.
    ● Emphasize the importance of capturing the main ideas and takeaways.

    Word count :
    Min 700 - Max 1000

    Deadline:
    the Last Friday

    Note: to be uploaded on Class 365 - Pdf format - under “Case study” in class 365.

    IBM Program - 2022 - Marketing


    Group assignment/Final Exam (35%)
    Assignment Title: Launching a Product or Service

    Develop a comprehensive plan for launching a new product or service into the market.

    Components:

    Market Research:
    ● Conduct thorough market research to identify target audiences, competitors, and market trends.
    ● Analyze consumer needs and preferences to justify the viability of the chosen product or service.
    Product/Service Concept:
    ● Clearly define the features, benefits, and unique selling propositions of the product or service.
    ● Create a prototype or detailed description to showcase its value proposition.
    Marketing Strategy:
    ● Develop a marketing strategy that includes the four Ps (Product, Price, Place, Promotion).
    ● Determine the pricing strategy and justify it based on market research.
    ● Outline distribution channels and promotional activities.
    Sales Pitch and Presentation:
    ● Develop a persuasive sales pitch that highlights the product or service's key features and benefits.
    ● Create a professional presentation to pitch the product or service to the class.
    Reflection:
    ● Each group member should provide a personal reflection on the challenges faced, lessons learned, and their contributions
    to the project.

    delivery : PPT slides

    Note : the leader of each group will upload under “final exam” on class 365.
    IBM Program - 2022 - Marketing
    Teachmefriday (20%) - Individual
    Assignments: Personal Branding Presentation and Elevator pitch

    Develop and deliver a concise elevator pitch and presentation on personal branding

    1- Elevator Pitch (1 minute):

    ● Instruct students to craft a 60-second elevator pitch that introduces themselves and communicates their
    personal brand.

    2- Personal Branding Presentation (5 minutes):

    Provide a brief overview of personal branding, emphasizing the importance of a consistent and authentic professional
    image.

    Instruct students to create a short presentation (3-5 slides) that covers the following:

    ● Introduction: Name, major, and career aspirations.


    ● Personal Brand Statement: A concise statement that encapsulates their unique qualities.
    ● Visual Identity: Incorporate a visual element, such as a personal logo or color scheme.
    ● Online Presence: Highlight relevant sections of their LinkedIn profile or personal website.
    ● Achievements: Showcase academic or extracurricular achievements.

    Note : Upload your TMF under “final presentation” on class 365.

    IBM Program - 2022 - Marketing


    Learning Lab assignment ( written)
    (20%) - Individual
    Following your teach me friday on personal branding.

    Please write an essay with Min 500 words and discuss :

    1- What are the benefits of personal branding for you?

    2- What is your plan to improve your personal branding ? ( come up with some plan of actions)

    No ChatGPT or AI generate text, instead properly cite your references.

    Note : Upload your TMF under “learning lab assignments” on class 365.

    IBM Program - 2022 - Marketing


    Self assessment form- Individual
    BY the last Friday , please download, fill out and upload the signed “self-assessment “ form on Class 365.

    Note : Upload under “self-assessment/tracking tool” on class 365.

    IBM Program - 2022 - Marketing


    Why Marketing?

    Before being Business students (and potential Marketing


    professionals), you are first and foremost human beings, and
    consumers.

    This course aims to present the evolutions and the techniques being
    used by brands, small or big, to understand consumer behaviors in
    order to optimize the buying process.

    IBM Program - 2022 - Marketing


    The history of marketing

    IBM Program - 2022 - Marketing 9


    Introduction to neuromarketing
    ● Neuromarketing is the application of neuroscience to marketing.
    ● Term has been introduced in 2002.

    ● It combines consumer neuroscience, psychology, and economics.

    ● Neuromarketing can be defined as "a field that focuses on the


    marketing implications from understanding the interaction of
    cognition and emotions in human behavior based on neuroscientific
    methods.

    ● Neuromarketing inspires and drives new marketing practices and


    innovation and provides research tools to better understand
    consumers' underlying motivations that are behind their behaviors.

    IBM Program - 2022 - Marketing


    Buy-ology:
    Understanding the Buy
    Button

    IBM Program - 2022 - Marketing


    The Buy button in the brain

    IBM Program - 2022 - Marketing

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