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    Slidesgo Elevating Brand Value Strategic Management of Nike in The Financial Sector 20240724155246f6so

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    Ketan koli XI Com
    Brand management nike

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    Slidesgo Elevating Brand Value Strategic Management of Nike in The Financial Sector 20240724155246f6so

    Uploaded by

    Ketan koli XI Com
    2 views9 pages
    Brand management nike

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    Slidesgo Elevating Brand Value Strategic Management of Nike in the Financial Sector 20240724155246f6so.pptx

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    Brand management nike

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    2 views9 pages

    Slidesgo Elevating Brand Value Strategic Management of Nike in The Financial Sector 20240724155246f6so

    Uploaded by

    Ketan koli XI Com
    Brand management nike

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    FINANCIAL MANAGEMENT

    OPERATION
    PRESENTATION
    Brand Management In the Financial Sector (Nike)
    HISTORY OF THE COMPANY
    • Nike, Inc., formerly (1964-78) Blue Ribbon Sports, American sportswear company. It was founded in 1964 as Blue
    Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil
    Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was
    renamed Nike, Inc., in 1978 and went public two years later. By the early 21st century, Nike had retail outlets and
    distributors in more than 170 countries, and its logo—a curved check mark called the "swoosh" —was recognized
    throughout the world.
    • From the late 1980s Nike steadily expanded its business and diversified its product line through numerous
    acquisitions, including the shoe companies Cole Haan (1988; sold in 2012) and Converse, Inc. (2003), the sports-
    equipment producer Canstar Sports, Inc. (1994; later called Bauer and sold in
    2008), and the athletic apparel and equipment company Umbro (2008; sold in 2012).
    Introduction to Brand Value

    Brand value is crucial for competitive advantage.


    This presentation explores how Nike strategically
    manages its brand in the financial sector to
    enhance its market position.
    We'll discuss key strategies, financial
    performance, and the impact of branding on
    consumer perception and loyalty.
    Nike's Brand Identity

    Nike's brand identity is rooted in


    innovation and performance. The iconic
    swoosh and 'Just Do It' slogan resonate
    with consumers, fostering emotional
    connections. This strong identity not
    only drives sales but also enhances
    customer loyalty and brand equity in the
    financial landscape.
    Nike employs strategic financial management to optimize resources and
    maximize returns. This includes effective cost control, investment in technology,
    and leveraging data analytics to understand market trends. Such strategies
    ensure sustained growth and a robust financial foundation.
    Nike's targeted sponsorships with athletes and teams enhance brand visibility
    and credibility. These partnerships not only boost sales but also contribute to a
    positive brand image. The financial implications of these endorsements are
    significant, driving both revenue and brand loyalty.
    Consumer Engagement Strategies

    Effective consumer engagement is vital for


    brand value. Nike utilizes social media,
    personalized marketing, and community
    events to connect with consumers. These
    strategies increase brand awareness and
    foster a sense of community, enhancing
    customer relationships and loyalty.
    Conclusion: Sustaining Brand Value

    In conclusion, Nike's strategic


    management in the financial sector
    emphasizes the importance of brand
    value. By focusing on innovation,
    effective sponsorships, and
    consumer engagement,
    Nike not only sustains but elevates
    its brand in a competitive market,
    ensuring long-term success.
    Thanks!
    Thanks!
    PRESENTED BY -
    • DHANANJAY
    • AYUSH
    • KETAN
    • DALPAT
    • RISHON

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