PURPOSIVE COMMUNICATION

Lesson 1:
COMMUNICATION PROCESSES,
PRINCIPLES, AND ETHICS
 LEARNING OUTCOMES

 Increase knowledge in communication,

its processes and principles hence
become more skillful communicators;
 Heighten awareness on communication
ethics resulting conscientious and
respectful interactions; and
 Apply the gained knowledge through
class exercises.
 OVERVIEW

 This lesson will develop students’

communicative competences,
enhance their cultural and
intercultural awareness. It also
equipped students with the tools
for critical evaluation.
 This subject during the 21st century was
about writing, speaking, and presenting
to different audiences and for various
purposes. It offers an array of activities
that will help the students to achieve
their goals. They will learn the process
of creating and sharing of ideas,
information, views, facts, and feelings.
 DISCUSSION

 The word Communication came from

the Latin word, ‘communicare’ means ‘to
share’. It is the act of conveying
meaning to a person or group of people
using a mutually understood symbols,
gestures, behaviors and semiotic rules.
 It plays a significant role in a day to day
basis since it is used to persuade,
inform, entertain and motivate.
Developing variety of skills is important
purpose, as well as to know how to
interpret conversation and information
coming from others. As knowing
ourselves, knowing your audience and
understanding how they need to receive
information is equally important.
 As much as Communication is
acquired skills, not everyone can
communicate properly not unless
they exert effort to develop and
refine their communication skill.
 COMMUNICATION PROCESS

 The communication is a dynamic

process that begins with the
conceptualizing of ideas by the sender
who then transmits the message through
a channel to the receiver, who in turn
gives the feedback in the form of some
message or signal within the given time
frame. Thus, there are nine major
elements of communication process:
According to Jim Rohn, an American
entrepreneur, author and motivational
speaker,

“If you can communicate, you can

get by. But if you can communicate
skillfully, you can work miracles.”
 Is an intentional communication
that happens within the bounds of
specific contexts. It is applied in a
specific setting, environment,
scene, social relations and
culture.
 The communication is a dynamic process
that begins with the conceptualizing of
ideas by the sender who then transmits the
message through a channel to the receiver,
who in turn gives the feedback in the form
of some message or signal within the given
time frame.
 B. Elements of Communication
Process

Sender
 The person who intends to convey the
message with the intention of passing
information and ideas to others.
Decoding
 The person who receives the message
from the communicator tries to convert the
same in such a way so that he may extract
its meaning to his complete understanding.
Encoding
 Transformation of an idea into a message. Si
subject matter of communication is theoretic
intangible, its further passing requires use of
symbols such as words, actions, or pictures.
Feedback
 It is the response the receiver gives to the sender
element of effect. It can be negative or positive de
on how the message is encoded and decoded
sender and receiver respectively. This is an
element of communication that may or may not hap
 Message
Refers to the content that the sender passes on to
the receiver. It is thecore of communication,
consist of symbols and words. The idea, feeling,
suggestion, guidelines, orders, or any content
which is intended to be communicated.
 Media
It is the medium, passage or route through
which encoded message is passed by the sender
to the receiver. There can be various forms of
media, face to face communication, letters, radio,
television, e-mail etc.
 Response
He is the person to whom the message has been
sent. For example, subordinates are receivers.
 Receiver
The person for whom the message is intended,
the most important aspect of the communication
process which is a two way process and incomplete
without the receiver.
 Channel
It is the medium through which a message travels
from sender to receiver. The selection depends on
the message to be conveyed, availability of it, cost
and effectiveness of channel of distribution
 “IT’S NOT ALWAYS WHAT YOU SAY BUT HOW YOU SAY
C. There are 5 Cs in Principles of Communication:
IT!”
 Courtesy/ Politeness
To be courteous, considerate communicators, one
should be sincerely tactful, and appreciative. You
omit expressions that irritate, hurt, or belittle, grant
and apologize better naturedly.
 Clarity
Means getting your message across so the receiver
will understand what you are trying to convey. You want
that person to interpret your words with the same
meaning you have in mind. A clear message will evoke
the same response from the other party. It should be
kept in mind that the words do not speak themselves but
the speaker gives them the meaning. To be courteous,
considerate communicators, one should be sincerely
tactful, and appreciative.
 Conciseness
A concise message saves time and
expense for both sender and receiver. You
have to say in the fewest possible words
without sacrificing the other qualities.
“Our goal is to communicate and not to
impress”
 Concreteness
It means being specific, definite, and
vivid rather than vague and general. Use
specific facts and figures, put action in your
verbs, and choose vivid, image-building
words are some guidelines in composing
concrete convincing messages.
 Completeness
Is necessary for the following
reasons; first, complete message are
more likely to bring the desired results
without the expense of additional
messages; second, they can do a
better job of building goodwill.
.
D. Types of Speech

 Persuasive- the speaker is trying to prove

why his or her point of view is right, and
convince the audience to embrace that point
of view
 Informative- aim is to help the audience
understand and to educate them about a
certain topic.
 Entertaining-to amuse the audience, and
entertain them.
 Debate- the main purpose is to justify your
stance toward something rather than
convince the audience to share your views.
 Motivational-the speaker encourages the
audience to pursue their own well-being,
guide them toward achieving the goals they
set.
 Oratorical- it’s usually quite long and formal
in nature, to celebrate a certain event like a
graduation, to address serious issues and
how to deal with them.
 Impromptu- a speech given on the spot
without any prior planning or preparation.
 Special Occasion- these are usually
short and to the point, whether the point
is to celebrate a birthday party or
introduce the guest of honor to an event.
 Demonstrative-to demonstrate how
something works, it utilizes the use of
visual aids and/or physical demonstration
along with the information provided.
 Forensic-it’s styled like the competitions
held in public forums, before the speech,
one should research to inform and
persuade the audience.
 E. Principles of Ethical Communication

 Active Listening
 Be Truthful and Honest
 Speak Non-Judgmentally
 Speak from Your Own
Experience
• Consider the Receiver’s Preferred
Communication Channel
• Strive to Understand
• Avoid a Negative Tone
• Do Not Interrupt Others
• Respect Privacy and Confidentiality
• Accept Responsibility
Ethics
Deals with values relating
to human conduct, with respect
to the rightness and wrongness
of certain actions. It is a set of
moral principles, a theory or
system of moral values. A
principle of conduct governing
an individual or a group.
Communication Ethics
The principle governing, the
right and wrong aspect of it. The
notion that human beings are
governed by their morals which in
turn affects communication. It
deals with the moral good present
in any form of human
communication.
Ethics of Interpersonal
Communication
The moral and/or immoral
dimensions relevant to
interpersonal communication. In
any interaction between two
persons, as long as one of them
has a good purpose, even if they
choose to hold some information.
Interpersonal Communication
It is an exchange of information
between two or more people. It is
also an area of research that
seeks to understand how humans
use verbal and non-verbal cues to
accomplish a number of personal
and relational goals.
QUESTIONS
THANK
YOU
QUI
Z
EVALUATION:
Self test: 1
Identification: Read each question and give the correct answer. Each item has a two points in
scoring.

1. The source of idea that able to use the language that a person understands.­­

2. This is an idea being communicated. __________________

3. This involved correct word usage to achieve the desired effect. ________________________

4. Refers to being specific, provide an example if possible. _____________________________

5. One must have good listening and comprehension skills. ____________________________

6. Avoid flowery words, saying what needs to be said. _________________________________

7. Responding promptly to important messages. _____________________________________

8. Messages should not leave out important details that a receiver expects to
know.___________________

9. ___________________________ Give 2 elements of communication

process.
10.___________________________