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Content Development

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33 views9 pages

Content Development

Uploaded by

thuylinhduong2612
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Content Development

● Brainstorm 5 article topics that would best attract


potential customers without explicitly promoting a
product or service.
● Plan the format of your content
● Plan the channel of your content
TA2
● 5 topics ： UNIQLO -Made for all
- 3 steps to get 2018 New Year discount -Clearance sales promotion
- How to show your difference in new year
- How to dress up in different styles with low prices
- Where can you buy some winter clothes with reasonable price in singapore ?
- Do you want to go skiing in Alps ?
- Let your life peaceful ！
- Come on the online store get $10sgd discount and free delivery
● Format : Microblogging, sharing video & Images, social networks, social
views,
● Channel: twitter, FB, Youtube, Taobao, Q10, Amazon, wechat, Messenger ，
weibo, Instagram, ELLE
TA1
● 5 topics: 1) Explore Singapore on a bike.
○ 2) Embrace sustainability with bike.
○ 3) Enjoy 50% off on your way to school.
○ 4) CBD on a bike.
○ 5) Bike for Health
● Format:
○ Video
○ Social media, image
● Channel:
○ 1) Tourist websites
○ 3) University website
TA3
1. Encouraging previous or recent travellers to upload photos, videos or testimonials on
company’s social media pages like youtube, facebook, twitter, pinterest, instagram.

We value your journey!

2. Hour update on social media pages and on the website showing prices to different
destinations whilst comparing with other budget airlines.

Book faster to scoot to your dream destination!

3. Seasonal wishes, festival e-cards to recent travellers, present travellers and future
travellers.(Personalized messages from company’s flight crew).

We care!
TA4
Online marketing - Redmart

➔ Poster on Social media(Facebook, outdoor marketing) ➔ Youtube

A video depicting the hardships of working


moms( Viral marketing)

➔ Online News articles/ advertorials

Housewives are in need for E-groceries.

➔ Making life healthy and easier -


#campaign ( going facebook live)
➔ Content on Blogs( Blog marketing)
slogan,campaign on healthy eating at malls.
◆ How Shopping for groceries online saves time,
money and hassle ➔ Offers/rewards/coupons distribution and
◆ 10 innovations that could disrupt groceries in 2018 free samples at malls
◆ What can online grocery retailers can learn from the
logistics and data analytics of Redmart
◆ Customer Engagement strategies, that marketers
can’t ignore.
TA5
● 5 topics
● The best cake for Mother’s Day
● Happy new bread to you
● The best dessert you deserved
● Baking & fun under the midnight sun
● Live, Love, Laugh, Loaf
● Format
● Poster with slogan

● Channel
● Facebook, Instagram
TB1
● 5 topics
● Bike Sharing in Singapore: Which Is The Cheapest Option?
● A First timer’s guide to bike sharing in Singapore
● Mobike launches bicycles with new features, free rides
● Why does riding a bike make us feel so good?
● China’s mobike plans to move into services and aggressive international expansion
● Format - posts videos and images through social media platforms
● Channel - Facebook , Twitter, Instagram, YouTube, Singapore Tourism Board
● https://www.youtube.com/watch?v=UF3Mtru0XSQ
TB2 (UNIQLO)

● 5 topics
○ Price: “For the price conscious shopaholic”
○ Comfort: “Basically the best basics!”
○ Quality: “Fashion that lasts forever”
○ Winter clothes: “Where find better winter clothes for ski at the better price?”
○ Children’s: “Make your children even cuter this year”

● Format:
○ Videos and images on social media, blog posts on their website and in email newsletters.

● Channel
○ Facebook, Instagram, website blog and email.
TB3 ( SCOOT)
5 Topic Articles

1. Top five low budget airlines


2. Direct flights to wonderful destinations for holiday
3. How travelling can be less stressful?
4. Autumn in Sydney: Plan your travel.
5. How does travel help reduce stress?

Format:

Social media, image, online articles, travel blogs, YouTube(r)

Channels:

Facebook, Instagram, Travel Agencies, Tourist website

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