MIL Lesson 1

a.
Define communication, media

and information
b. Recognize communication as a social

process
c. Describe the nature of communication

and the concepts related to it; and
d. Conclude how media affects human

living through an information chart.
Fill in the table below the estimated number of hours
you spent in each media or information provider from
previous week.
.
Youtube
Facebook
Television
Books
Others
Media and other information providers play a central role
in information and communication processes. Nowadays,
media become the common outlet of self-expression and
creativity. Its huge influence spreads speedily across the globe.
The connection between technological advances and people’s
connectivity created a huge impact to the lives of today’s
generation.
Communication refers to the process of conveying or
sharing information. Since then, it is often described as a
natural ability of an individual to socialize with others. In the
21st century world, communication has become “more social”
due to the emergence of technology. Media are defined as
sources of credible and current information created through an
editorial process determined by journalistic values.
To the extent that media become an important part of
every society’s communication system, their institutional
make-up can mesh with a variety of non-media information
providers, such as libraries, museums, archives, Internet
information providers, other information organizations and
citizens who produce their own content.
With the emergence of technological platform of
communication, delivery of the message increased its speed
resulting to some grapevine form of communication. To clearly
understand how communication happens, it is appropriate to
take a look on the following communication models.
Based on the image above, communication becomes
more productive and interactive due to media and information.
Message was shared through variety of social media accounts
and is shared by a number of people proving how influential
media in the communication process.
Media and Information Literacy recognizes the primary
role of information and media in our everyday lives. It lies at
the core of freedom of expression and information - since it
empowers citizens to understand the functions of media and
other information providers, to critically evaluate their content,
and to make informed decisions as users and producer of
information and media content
The roles of media in the society.
1.act as channels of information and knowledge through
which citizens communicate with each other and make
informed decisions,
2. facilitate informed debates between diverse social actors,
3.provide us with much of what we learn about the world
beyond our immediate experience,
4.are means by which a society learns about itself and builds
a sense of community,
5.function as a watchdog of government in all its forms, promoting
transparency in public life and public scrutiny of those with power
through exposing corruption, maladministration and corporate wrong-
doing,
6.are essential facilitators of democratic processes and one of
the guarantors of free and fair elections,
7.are a vehicle for cultural expression and cultural cohesion within
and between nations, and
8.function as an advocate and social actor in its own right
while respecting pluralistic values.
1. What is the message in this illustration?
2.Do you agree with this illustration regarding

communication? Why/why not?
3. How media affects communication in our everyday living?

1. What is communication?
2. What is media?
3.Enumerate and discuss briefly the different models
of communication?
4. How media influence communication?
5. Social media is the new trend in communication
because
1.Identify local issue that could fit in the shape labelled
“what’s the situation?” Take an item of information from
media sources (eg. Newspaper, radio, television, or internet)
2.In the square labelled “what do we do?”, think of a
solution to address the identified issue.
3.In the shape labelled “what’s the outcome?” give
possible effect of your solution to the local population.
4.Finally, in the shape labelled “How do we like it?”
imagine how people will react to your identified outcome.

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a.

Define communication, media

b. Recognize communication as a social

c. Describe the nature of communication

d. Conclude how media affects human

2.Do you agree with this illustration regarding

3. How media affects communication in our everyday living?

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