Mil Media and Information Languages

Media and
Information
Languages
Media and Information Literacy
Learning Competencies:
The learners should be able to:
1. Evaluate codes, convention, and
message and how they affect the
audience, producers, and other stake
holders. (MIL11/12MILA-IIIf- 15)
2. Produces and assesses the codes,
convention, and messages of a group
presentation. (MILI11/12MILA-IIIf-16)
Learning Objectives:
a. Identify codes, convention, and message and how
they affect the audience, producers, and other stake
holders.
b. Evaluates the genres, codes, convention, and
message used on the television advertisement
magazines and movie posters
c. Reflect on how important information can be
conveyed to create the desired impression through
collage-making.
RECAP
COMPLETE THE PUZZLE PIECES
The V sign, when the palm is
facing toward the person giving
the sign, has long been an
insulting gesture in the United
Kingdom, and later in Ireland,
Australia, New Zealand and
South Africa.
https://en.wikipedia.org/wiki/V_sign
PEACE
TAGALOG:
LASING
BISAYA:
https://www.sickchirpse.com/wp-content/uploads/2016/05/Passed-out-drunk-man-1.jpg
HUBOG
MOLD, FORM,
DRUNK TRAINED
TAGALOG: LANGGAM
BISAYA: AMIGAS
SPANISH
INTRODUCTION
According to Marshall McLuhan (1964), “Language is a source of
misunderstanding”. Indeed, one of the most serious problems in the
world is that people do not understand each other. As a country with
different dialects, multiple languages can be hard to use. Many times,
what we mean does not always have the same meaning for others.
And it can take place in various circumstances and conditions: at
home, at work, between social and ethnic classes, between religions
and nations. They can lead to small complications or troubles in our
everyday life and even large-scale conflicts between groups and
nations. This is basically the reason why we need to understand media
and its languages.
ACTIVITY 1: VIDEO ANALYSIS
Video Link: : https://www.youtube.com/watch?v=BAi8iueuO6E
Image Source: https://randomrepublika.com/look-jollibee-studios-viral-love-story-choice-rakes-in-more-than-2m-views-in-3-days/

ACTIVITY 1: VIDEO ANALYSIS
Video Link: : https://www.youtube.com/watch?v=BAi8iueuO6E
Questions:
1. What can you say about video created?
2. What materials were used in producing the video?
3. What steps do you think were made to make it more
entertaining?
The Languages of Media
Media products can be classified according to its
categories or genre. Genre comes from the French
word meaning ‘type’ or ‘class’. Each genre uses
codes and conventions to easily convey a
message.
Codes are systems of sign which creates

meaning.
Conventions are generally accepted ways in
MEDIA CODES
Technical Codes Symbolic Codes Written codes
- are the ways in - include the - are the formal written
which equipment is language used in a media
language, dress or product. Written codes
used to tell the story actions of characters, include which is the text
(ex. camera or iconic symbols that you can see within the
techniques, framing, are easily printed language frame
depth of fields, understood. and how it is being
lighting and presented, and also
spoken language, which
exposure, etc.). includes dialogue and
song lyrics.
ImageSource:https://www.pinterest.ph/pin/299278337728520923/ Image Source: https://www.pinterest.ph/pin/695946948637821035/ Image Source: https://www.pinterest.ph/pin/695946948637817708/

TECHNICAL CODES
- includes sound, camera angles, types of
shots and lighting. They may include, for
example, ominous music to communicate
danger in a feature film, or high-angle
camera shots to create a feeling of power in a
The following are the basic camera techniques used to capture different scenes:
TECHNICAL CODES
Furthermore, technical codes in media may include:
refers to how the camera is operated, positioned and
Camerawor moved for specific effects. Camerawork includes:
Positioning, Movement, Framing, Exposure, and Lens
k choice.
is the process of choosing, manipulating and
Editing arranging images and sound.
is the expressive or naturalistic use of sound. The

Audio three aspects of audio are: Dialogue, Sound effects,
and Music.
is the manipulation of natural or artificial light to
Lighting selectively highlight specific elements of the scene.
SYMBOLIC CODES
- includes the language, dress or
actions of characters, or iconic
symbols that are easily understood.
SYMBOLIC CODES
For example:
SYMBOLIC CODES
For example:
SYMBOLIC CODES
Furthermore, symbolic codes in media may include:
Setting is the time and place of the narrative
means ‘everything within the frame’. It includes:

Mise en scene Set Design, Costume, Props, and Staging and
Composition.
Color has highly cultural and strong connotations.
The actor portrays a character through: Facial

Acting expression, Body Language, Vocal qualities,
Movement, and Body contact.
WRITTEN CODES
- are the formal written language used in a
media product. Written codes include which is
the text you can see within the printed
language frame and how it is being presented,
and also spoken language, which includes
WRITTEN CODES
Written Codes refer to the use of language style and textual layout (font style, font size,
headlines, captions, speech bubbles, language style, choice of words and emphasis of
words )
https://www.slideshare.net/mobile/markjhonoxillo/media-and-informationlanguagse
CONVENTION
- the generally accepted ways of doing

something, a standard or norm that acts as
a governing behaviour.
The image is a sample
analysis of the use of codes
and convention in a movie
poster.
Other concepts related to media language are the following:
• Messages - the information sent from a source to a receiver.

• Audience - the group of consumers for whom a media message
was constructed as well as anyone else who is exposed to the
message.
• Producers - People engaged in the process of creating and putting
together media content to make a finished media product.
• Other stakeholders - Libraries, archives, museums, internet and
Activity 2:
KaVogue!
Identify the key
symbolic, written and
technical codes of it.
https://www.vogue.com/article/apo-whang-od-and-the-indelible-marks-of-filipino-identity
Apo Whang-Od, also known as
Maria Oggay, the Filipina
tattoo artist from Buscalan
Village, Tinglayan, Kalinga,
Philippines. She was born on
February 17, 1917, and often
described as the oldest
mambabatok in the country.
Apo Whang od’s contribution
to preserving Kalinga’s
tattooing tradition has earned
her international recognition.
Recently, she has been
acknowledged by President
Marcos as national treasure of
the Philippines on February 14,
https://www.vogue.com/article/apo-whang-od-and-the-indelible-marks-of-filipino-identity
ACTIVITY 2: KAVOGUE
Questions:
1. Apo Whang-Od was born on February 17, 1917,
how old is she now?
2. What information about Apo Wang-Od is
communicated through the use of these codes
3. How were the codes used in constructing the
message of this magazine cover?
Activity 3:
Post Card
Identify the key
symbolic and technical
codes of it.
Image Source: https://www.mymindanao.com/2020/09/mt-matutum-vast-pineapple-plantation-in.html
ACTIVITY 3: POST CARD
Questions:
1. What information communicated through the

use of these codes?
2. Do you know where that place is?
3. What information is omitted?
Ask
Yourself 1. What codes are used in Jollibee
How much time do Commercial presented on Activity
you spend consuming 1?
media each day?
2. How were the codes used in
constructing the message of this
ad?
PRACTICAL QUESTION
How is understanding of these
codes help a student like you
in your daily activities?
PRACTICAL QUESTION
How is understanding of these
codes help a student like you
in your daily activities?
https://www.canva.com/design/DAF96HR_J5c/DGwEzIOZdzFcAZM2K0x2Hw/edit
GROUP OUTPUT
Group Output: Using still or video pictures, create a collage of
images you would use to sell your school to a particular audience.
Consider the use of appropriate icons, symbols, visual and verbal
language, music, colors, camera shots and angles, etc. to engage and
speak to this audience. Audiences for this collage could be potential
students who might enroll in the school, parents of these students,
school trustees, a politician, etc. A google drive link will be provided
for the uploading of outputs per group.
Earned points
16 – 100pts
14-15 – 98pts
11-13 – 95pts
9-10 – 90pts
6-8 – 85pts
4-5 - 80pts
3-1 – 75pts

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Media and

Image Source: https://randomrepublika.com/look-jollibee-studios-viral-love-story-choice-rakes-in-more-than-2m-views-in-3-days/

Codes are systems of sign which creates

ImageSource:https://www.pinterest.ph/pin/299278337728520923/ Image Source: https://www.pinterest.ph/pin/695946948637821035/ Image Source: https://www.pinterest.ph/pin/695946948637817708/

is the expressive or naturalistic use of sound. The

Setting is the time and place of the narrative

means ‘everything within the frame’. It includes:

Color has highly cultural and strong connotations.

The actor portrays a character through: Facial

- the generally accepted ways of doing

analysis of the use of codes

and convention in a movie

• Messages - the information sent from a source to a receiver.

1. What information communicated through the

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