CSC 536

MULTIMEDIA
INSTRUCTIONAL
DESIGN
PM DR MARINA ISMAIL
2023
Course Synopsis
This course introduces the instructional design
process and model. It emphasizes the importance
of instructional design in multimedia learning
application. The principles and guidelines in
developing an instructional material is studied and
applied to the learning application. The concepts
and designs associated with ID and learning are
emphasized.
Course Learning
Outcome
At the end of the course, students should be able to:

1. Propose scientific skills in design and develop

multimedia instructional materials ( C6 )
2. Integrate autonomous learning in multimedia
instructional design ( A4 )
3. Demonstrate managerial skills in multimedia
instructional design project ( A3 )
 Course Content
1.Introduction to Instructional Design
*Introduction to Instructional Design (ID) * Advantages and limitations of ID * Major Theories Underlying ID
Instructional Design Models
2. Processes in Instructional Design
*Assessment Analysis and Strategy *Needs assessment and analyzing the learning context *Audience/ Learner
Analysis * Instructional Analysis *Assessing Learner Performance *Instructional Strategy
3. Multimedia Instructional Design
*Introduction to Multimedia Instructional Design *Project Team *Project Schedule *Media Specification *Content
Structure *Interaction and Interface Design
4. Multimedia Development and Implementation
*Developing computer-based learning environments *Developing web-based learning environment *Develop the
performance support for the learning environment
5. Multimedia Evaluation
*Purposes of Evaluation *Formative and Summative *Evaluation Strategy and Planning for Evaluation *Measures
of Validity Instrument *Development Collecting and Analyzing Data
 Course Evaluation
Continuous Assessment (100%)
• Individual Assignment - 10%
• Group Projects - 60% (Lab Activities)
• Presentation - 10%
• Prototype - 30%
• Continuous - 10%
• Report- 10%
• Test (Final Assessment) - 25%
• Quiz - 5%
Group Project
The project
Project : Interactive Educational Game Prototype
Project Description: Develop a functional prototype of an interactive educational game.
The game should be designed to teach a specific topic or concept related to the course. This
project will not only enhance your understanding of instructional design and interactive
computing but also encourage creativity and teamwork.
Members: The group must consist of 4 members (5 only for exceptional cases).
Project Objectives:

1.Design and develop an interactive educational game prototype.

2.Apply principles of multimedia instructional design to create engaging content.
3.Implement interactive computing features to enhance user engagement.
4.Demonstrate the potential for commercial value in the educational technology market
Project Deliverables:

1.Functional prototype of the interactive educational game.

2.Written report which consists of:
i. Design documents and storyboards.
ii. Discussions on the implication and significance of the project.
iii. Market analysis report showcasing commercial potential.
Presentations
Week

Problem scoping Explain the problem – how you determine the problem; what is the problem; how 4
you plan to solve it
(Problem Statement)

Analysis Explain how you conduct the analysis 7

Discuss the Needs Assessment; Context Analysis; Learner analysis that is
conducted.

Design Explain the design consideration 10

- Design for the learner
- Choice of mm elements

Final Complete functional application 16

presentation
Individual Assignment
Assignment Title: "Future of Learning Delivery"
Assignment Description: Explore and express your views on the future of learning
delivery using multimedia tools and techniques. The goal is to encourage creative
thinking and critical analysis of emerging trends and technologies in instructional
design. Create a multimedia vision board that visually represents your ideas and beliefs
about the future of learning delivery.
Members: A group of 3 members
 Research and Analysis (20%): Multimedia Vision Board (60%): Presentation (20%):

You are required to research current trends, emerging Create a multimedia vision board using a platform of Present your multimedia vision board to the class.
technologies, and innovative instructional design their choice (e.g., Canva). Each team should explain their vision, discussing the
approaches related to learning delivery. The vision board should incorporate images, trends and technologies they incorporated and their
Write a brief analysis (500-800 words) summarizing graphics, videos, and text to convey your ideas and rationale behind them.
your findings and identifying key trends that they beliefs about the future of learning delivery.
believe will shape the future of learning delivery. (Please be creative and imaginative in your design)
Each element on the vision board should be
accompanied by a brief description or annotation
explaining its significance.
Assessment Criteria:
•Creativity and Innovation
•Alignment with Research and Analysis
•Clarity and Effectiveness of Multimedia Elements
•Presentation Skills and Communication
This assignment will not only assess your understanding of multimedia instructional design but
also encourage you to think critically about the evolving landscape of education and learning
delivery.
“Success is the sum of
small efforts, repeated day
in and day out.”― Robert
Collie
Why learn
Instructional
Design?
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20
 Distance
learning
vs
e-learning

What’s the difference?

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Is this distance learning? or e-learning? or both?
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Which of the following best describe our current
method of learning?

Online learning

Distance learning

Online Distance
learning

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Benefits of learning ID
1.Effective Teaching – creates effective learning
content
2.Enhanced Learning – creates engaging content
3.Adaptation to Technology. adapting traditional
teaching methods to online and blended learning
environments.
4. Career Opportunities
Career Opportunity
1.Instructional Designer
2.eLearning Developer
3.Educational Technologist
4.Training and Development Specialist
5.User Experience (UX) Designer
6.Game-Based Learning Designer
7.Consultant
8.Content Developer
What is instructional design?
Instructional design is a systematic process for creating effective and efficient learning experiences. It
involves the analysis of learning needs, the design and development of instructional materials and
activities, and the evaluation of the learning outcomes.

How do they do it?

Instructional designers use a variety of methods, theories, and principles to ensure that the learning
experiences they create are engaging, meaningful, and aligned with specific learning objectives.
What is multimedia instructional design?
is a specialized field within instructional design that focuses on creating
learning experiences that incorporate a variety of multimedia elements to
enhance the effectiveness and engagement of instruction.
Components and principles of multimedia
instructional design
• Integration of Multimedia: Multimedia instructional design seeks to integrate various multimedia
elements into the learning experience. These elements are strategically chosen to support the learning
objectives and engage learners effectively.
• Engagement: Multimedia can make learning more engaging and interactive by providing visual and
auditory stimuli. Engaging content can increase motivation and retention of information.
• Multiple Modalities: Leveraging multiple modalities (e.g., visual, auditory, kinesthetic) can cater to
diverse learning styles and preferences, making the instruction accessible to a wider range of learners.
• Interactivity: Interactive elements such as quizzes, simulations, and branching scenarios encourage
active participation and problem-solving, promoting deeper understanding and skill development.
• Adaptability: Multimedia instructional design considers the adaptability of content for various
devices and platforms, ensuring that learners can access materials on desktop computers, tablets, or
mobile devices.
• Accessibility: Designers must ensure that multimedia content is accessible to all learners, including
those with disabilities. This involves providing alternative text for images, closed captions for videos,
and other accessibility features.
• Storyboarding: The design process often includes creating storyboards to plan the layout and
sequence of multimedia elements within the learning materials.
• User Experience (UX) Design: Consideration of the user experience is crucial to ensure that learners
can navigate the multimedia materials easily and intuitively.
• Assessment and Feedback: Multimedia instructional design incorporates assessments and feedback
mechanisms to measure learner progress and provide opportunities for improvement.
• Media Selection: Careful selection of media elements based on their appropriateness for the learning
objectives and the preferences of the target audience is essential.
• Technical Proficiency: Designers in this field often require technical skills to create and manipulate
multimedia elements, as well as to use authoring tools and multimedia software.
• Evaluation: As with traditional instructional design, the effectiveness of multimedia instructional
design is evaluated through assessment and feedback to ensure that learning objectives are met.
Is multimedia really helpful in
learning??
Proof the facts!
Read this …
The introduction of a pedagogical agent in a courseware will assist learners to understand the learning
content better. For example, you can create an agent like a Lego-Man. The Lego-Man can be created in
attractive colours; for example with red legs, green shirt and wearing a blue hat. An attractive agent
will be able to attract learners to keep using the learning application and hence increase their memory
retention.
Question
 Choose the correct statement.
a) The Lego-man is wearing a red shirt
b) The Lego-Man has green legs
c) The Lego-man puts on a blue cap
Example
The introduction of a pedagogical agent in a
courseware will assist learners to understand the
learning content better. For example, you can
create an agent like a Lego-Man. The Lego-Man
can be created in attractive colours; for example
with red legs, green shirt and wearing a blue hat.
An attractive agent will be able to attract learners to
keep using the learning application and hence
increase their memory retention.

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Question
 Choose the correct statement.
a) The Lego-man is wearing a red shirt
b) The Lego-Man has green legs
c) The Lego-man puts on a blue cap
Instructional design process
Is the systematic and reflective process of translating principles of learning and instruction
into plans for instructional material, activities, information resources and evaluation.
The Instructional Design Process
Principles of Instructional material with
learning & The process = ID
activities & evaluation
instruction

How do we know if
we have arrived?

What Instructional Instructional evaluation

do we analysis strategy
do?

What Set the Instructional Results

do we objectives strategy
get?
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3 basic activities in any ID process
Evaluation

Instructional
Strategy

Instructional
analysis

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ID Process

Analysis environment learning learners

Learning
Strategy Presentation
activities
Sequence Media

Instructional
Evaluation materials
learners

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