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    Subgrp 11 SM

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    Subgrp 11 SM

    Uploaded by

    sachinphnbackup
    8 views25 pages

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views25 pages

    Subgrp 11 SM

    Uploaded by

    sachinphnbackup

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    IN CLASS

    ASSESSMENT
    Vision
    To Be a World Class Management Institute to Develop
    Socially Sensitive, Business Ready Leaders and
    Entrepreneurs with Futuristic Orientation and Commitment
    towards Innovation and Excellence through Cost-Effective
    Programs.

    Mission
    To Develop Future Ready Business Leaders and
    Entrepreneurs with an Analytical Mindset, Prepared For
    Current and Future Market Needs, Through Contemporary
    and High-Quality Teaching, Research and Social Engagement.
    Product conceptual matrix

    • Customer Benefit Concept


    • High-Quality Education
    • Reputation and Rankings
    • Global Exposure
    • Networking and Alumni Connections
    • Career Placement Support
    • Flexibility in Program Delivery
    • Practical Learning Opportunities
    • Leadership and Soft Skills Development
    • Affordable and Transparent Pricing
    • Strong Corporate Partnerships
    • Continuous Improvement and Feedback Mechanisms
    Product conceptual matrix

    2. Service Concept

    • "Transform Your Career with our Top-Ranked Full-Time MBA Program."


    • "Enhance your Leadership Skills with our Executive MBA for Working
    Professionals."
    • "Earn your MBA Online, Balancing Work and Study with Flexibility."
    • "Specialize in Your Field of Interest with our Specialized Master's Programs."
    • "Gain Practical Business Knowledge through our Industry-Driven Executive
    Education."
    • "Connect with Top Companies through our Proven Career Placement Services."
    3. Service Offer

    • Full-Time MBA Program


    • Executive MBA Program
    • Online MBA Program
    • Specialized Master's Programs (e.g., Finance,
    Marketing, HR)
    • Executive Education and Training Programs
    • Career Placement Services
    • Alumni Network and Support
    • Industry Partnerships and Internships
    Product conceptual matrix

    4. Service Form
    • Full-Time On-Campus Programs
    • Executive MBA Programs
    • Online Programs
    • Hybrid Programs
    • Executive Education and Training
    • Study Abroad and Exchange Programs
    • Internship and Career Placement Services
    • Alumni Services and Networking
    • Faculty Consultation and Research Services
    • Professional Development Workshops
    • Industry Collaborations and Projects
    • Mentoring and Counseling Services
    • Admission and Application Support
    Product conceptual matrix

    5. Service Delivery

    • In-Person Classroom Teaching


    • Virtual Learning Platforms
    • Online Learning Management Systems
    • Industry Collaborations and Guest Lectures
    • Career Fairs and Networking Events
    Tangibles

    Physical Infrastructure

    Study Material and Course Material

    Technology and Online Platforms

    Career Placement Services

    Workshops and Seminars

    Certificates and Diplomas

    Career Fair and Networking Events


    Intangibles

    Quality of Education Alumni Network and Support

    Reputation and Brand Value Global Exposure and Impact

    Networking Opportunities Educational Prestige

    Educational Experience

    Institutional Culture

    Faculty Expertise and Guidance

    Career Support and Guidance


    P = PRICE

    Pricing Model – High Price Maintenance Strategy


    • Excellent Faculty with extensive experience in their respective
    fields.
    • Hostel & Mess Services – Sodexo
    • Green Campus
    • 100% Placement track record
    • Networking and Alumni Connections
    • Reputation and Rankings – one of the best tier-2 B School
    • Global Exposure and Study Abroad Opportunities
    PROMOTION

    • Digital Marketing
    • Website and Landing Pages
    • Search Engine Optimization (SEO)
    • Campus Visits and Open Days
    • Virtual Campus Tours
    • Education Fairs and Events
    • Webinars and Online Events
    • Testimonials and Alumni Success Stories
    • Public Relations (PR)
    • Partnerships and Collaborations
    • Social Responsibility Initiatives
    • Scholarships and Financial Aid
    • Targeted Advertising
    • Email Marketing Campaigns
    • Student and Faculty Ambassadors
    PLACE

    • Close to Chennai
    • Metro City
    • Advanced Facilities
    • Green Campus
    • Air Quality Index
    • Scenic Beauty
    • Near to UNESCO site
    • Tourist Place
    • Pondicherry 1 hr away
    PEOPLE

    Service Personnel

    • Administrative Staff
    • Academic Advisors
    • Faculty Members
    • Career Placement Advisors
    • Librarians
    • IT Support Staff
    • Facilities and Maintenance Personnel
    • Admissions Committee
    • Finance and Accounts Personnel
    • Student Services and Support
    • Marketing and Communications Personnel
    • Alumni Relations Staff
    • Executive Education Program Coordinators
    • Research Support Staff
    • Cafeteria and Catering Staff
    • Security Personnel
    PEOPLE

    Customer

    • Prospective Students
    • Current Students
    • Alumni
    • Corporate Partners and Employers
    • Faculty and Staff
    • Executive Education Participants
    • Industry Experts and Guest Speakers
    • Research Collaborators
    • Local Community and Society
    • Committees
    • Education Regulators and Accreditation Bodies
    PHYSICAL
    EVIDENCE

    Essential Evidences

    • Campus Facilities
    • Libraries and Learning Resources
    • Faculty/Admin Offices
    • Technology Infrastructure
    • Career Services Center
    • Cafeteria and Dining Facilities
    • Hostel or Housing Facilities
    • Fitness and Sports Facilities
    • Auditorium
    PHYSICAL
    EVIDENCE

    Peripheral Evidences

    • Great lakes Merchandise


    • Welcome Kit - Mug, Pen & Bottle
    • Degree
    • Text books
    • Awards and certificates
    PROCESS

    • Admission Process
    • Curriculum Design and Delivery
    • Faculty Selection and Development
    • Student Support Services
    • Career Placement Services
    • Executive Education Program Management
    • Research Management
    • Financial Aid and Tuition Payment
    • Student Evaluation and Grading
    • Library and Learning Resource Management
    • Alumni Relations
    • Corporate Partnerships and Industry Collaborations
    • Campus Facilities Management
    • Internship and Project Coordination
    • Quality Assurance and Accreditation
    • Social Impact Initiatives
    CREATIVE IDEAS TO
    DEVELOP IMO
    • Produ ct: Personalized career pathway plan s
    • Price: Wellness and Emp lo yee Assistan ce Pro grams
    • Place: Interactive C ampu s – A co nvenient and accessib le campus for
    students, facu lty and alumni to in teract an d collab orate
    • Promotio n: Wall of Fame / B-school C hamp io ns wall
    • Peop le: Work shops for facu lties & staff, Faculty-Student Co -creation
    projects.
    • Process: Virtual collabo ration platform
    • Ph ysical Evidence: En suring state-o f-the-art learning spaces and trainin g
    programs
    FACTORS AFFECTING TIME TO
    VALUE
    • Quality of education
    • Industry Connections and Internships
    • Corporate Creer Services
    • Alumni Network
    • Specialized Programs
    • Soft-skill Development
    • Networking Opportunities
    Impact of LoV

    Line of Visibility is more CLOSER towards the Company for B-School


    COMPANY
    Improving impact of LoV

    • Internal Process Visibility: Admissions, grading, and placement procedures.

    • Faculty and Staff Engagement: Encourage faculty and staff to engage with
    students, not just in the classroom but also through informal interactions.

    EMPLOYEE CUSTOMER
    Impact of LoV

    • Shared Decision-Making: Involve students in decision-making processes


    COMPANY
    whenever possible, such as curriculum design, event planning, and policy
    formulation.

    • Transparent Policies and Guidelines: Clearly communicate institutional policies,


    guidelines, and procedures to students.

    • Regular Updates and Reports: Institutional performance, academic achievements,


    and student outcomes.

    EMPLOYEE CUSTOMER
    HOW GLIM'S
    MARKETING IS BETTER
    THAN ITS COMPETITORS
    Product

    • Online Programs (Great Learning), AGBI & FLEX


    • Executive & Corporate Programs along with Full-time Programs
    • ENCORE – Empowering women on a career break
    • Analytics Hub

    Price

    • Fees is slightly higher from competitors as GLIM offers better services and it also reflects in the rankings (Better
    Ranking than competitors)

    Place

    • 1 hr away from Pondicherry & 10mins away from a UNESCO world heritage site (Mahabalipuram).
    • Close to Chennai (metro city).
    • Green Campus
    • Better AQI

    People

    • Visiting faculties (Industry experts)


    • GLIM Chennai's renowned and experienced faculty, with their excellent academic qualifications, industry expertise,
    and exceptional teaching methods, setting it apart from TAPMI and GIM.
    Promotion

    • Thought Leadership: Great Lakes Chennai's thought leadership through faculty research publications, industry
    collaborations, and influential business forums, differentiating it from TAPMI and GIM.

    • Alumni Success Stories

    • Youngest and 7th institute in India to receive AMBA, UK Accreditation

    Physical Evidence

    • Alumni Network (XPM for PGDM placemen Alumni Network (XPM for PGDM placement)

    • Platinum Green Rated Campus, Better Rankings than competitors

    Process

    • Focus on experiential learning (Karma Yoga, student lead businesses)


    • Weekly interactive sessions with Industry leaders and experts
    Thank You

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