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Module 3

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12 views

Module 3

Uploaded by

sushma-icb
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DATA VISUALIZATION:

INTRODUCTION TO TABLEAU

1
What will we cover today?

 Motivation
 What is Tableau?
 Tableau Workflow
 Important Components
 Learn by Doing

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Visualization Objectives

 Record information
 Analyze data to support reasoning
 Confirm hypotheses
 Communicate ideas to others

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Why Visualize
To record information

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Why Visualize
To communicate information

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Why Visualize
To analyze data

2020 US Elections (NYTimes)


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Why Visualize
To analyze data

2020 US Elections (NYTimes)


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Tableau Workflow

Connect Analyze Share

• Data • Visualize • Dashboard


source data in or Story
Workspac
e

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Connect

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Connect

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Data Sources Types

Relational Other
Spreadsheets Cloud Data
Sources
Databases
• Excel or csv • MySQL or • AWS or • Spatial Files
file Oracle Microsoft or R
Azure

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Data Field
A field, also known as a column, is a single piece
of information from a record in a data set.

• Qualitative Field (Dimensions)


• Describes or Categorizes Data
• What, when or who
• Slices the quantitative data
• Quantitative Field (Measures)
• Numerical Data
• Provides measurement for qualitative
category
• Can be used in calculations

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Data Field

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Data Field

Dimensions

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Data Field

Dimensions

Measures

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Data Field

Dimensions

Measures
• By default, aggregated by SUM
• Can be aggregated as average,
median, count, or count distinct.

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Data Field

Dimensions
• Break down the aggregated total into
smaller totals by category.

Measures
• By default, aggregated by SUM
• Can be aggregated as average,
median, count, or count distinct.

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Data Types

Text or String Values

Discrete Date/Time
Continuous
Numeric Value
Discrete Date
Calculated
Field
Geographic field -
State or Zip Code

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Chart Types

Line — View trends Bar — Compare data Heat Map — Show


in data over time. across categories. the relationship
between two factors.
Examples: Stock Examples: Volume of
price change over a shirts in different Examples: Segment
five-year period or sizes, or percent of analysis of target
website page views spending by market, or sales leads
during a month. department. by individual rep.

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Chart Types

Highlight Table — Treemap — Show Gantt — Show


Shows detailed hierarchical data as a duration over time.
information on heat proportion of a whole.
maps. Examples: Project
Examples: Storage timeline, duration of a
Examples: The percent usage across computer machine’s use,
of a market for machines, comparing availability of players
different segments, or fiscal budgets between on a team.
sales numbers in years.
a region.

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Chart Types

Bullet — Evaluate Scatterplot — Investigate Histogram —


performance of a metric relationships between Understand the
against a goal. quantitative values. distribution of your
data.
Examples: Sales quota Examples: Male versus
assessment, performan female likelihood of Examples: Number of
ce spectrum having lung cancer at customers by
(great/good/poor). different ages company size, student
performance on an
exam, frequency of a
product defect.
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Chart Types

Symbol maps — Use Area maps — Use for Box-and-Whisker —


for totals rather rates rather than totals. Show the distribution
than rates. Be Use sensible base of a set of a data.
careful, as small geography.
differences will be Examples: Understand
hard to see. Examples: Rates of ing your data briefly,
Examples: Number of internet-usage in certain seeing how data is
customers in geographies, house skewed towards one
different prices in different end, identifying
geographies. neighborhoods. outliers in your data.
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Tableau Workspace

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Tableau Workspace

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Tableau Workspace

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Tableau Workspace

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Tableau Workspace

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Tableau Workspace

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Visualization

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Visualization

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Visualization

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Visualization

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Visualization

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Visualization

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Visualization

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Visualization

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Visualization

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Dashboard

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Story

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Story

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Share

• Saved File
• .twb or .twbx
• Publish to Tableau Server (Secure)
• Publish to Tableau Public (Unsecure)

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