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Data Analytics Template - Task 3 - Final

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14 views11 pages

Data Analytics Template - Task 3 - Final

Uploaded by

muyeedabdul01
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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[DATA ANALYST]

Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a rapidly expanding technology unicorn that
needs to adjust swiftly to its global reach. Accenture has
initiated a three-month proof of concept (POC) to focus on

Project the following tasks:

• Conducting an audit of Social Buzz’s big data practices

Recap • Providing recommendations for a successful IPO

• Performing an analysis to identify Social Buzz’s top 5 most


popular products
Problem

With over 100,000 posts each day and


36,500,000 pieces of content annually, how
can Social Buzz capitalize on such a vast
amount of data?

One solution is to conduct an analysis to


identify Social Buzz’s top 5 most popular
content categories.
Andrew Fleming
Chief technical Architect

The Analytics
Marcus Rompton

team Senior Principle

Abdul Muyeed
Data Analyst
1 Data Understanding Process
2 Data Cleaning

3 Data Modeling

4 Data Analysis

5 Uncover Insights
Here are some concise points for understanding data:

Insights 1. Data Type: Identify if data is qualitative (categorical) or quantitative (numerical).


2. Data Sources: Know where the data comes from (e.g., databases, surveys, sensors).
3. Data Quality: Assess accuracy, completeness, reliability, and timeliness.
4. Data Cleaning: Handle missing values, remove duplicates, and correct errors.
5. Descriptive Statistics: Use measures like mean, median, mode, variance, and standard deviation
to summarize data.
6. Data Visualization: Utilize charts, graphs, and plots to understand data patterns and trends.
7. Data Distribution: Understand the shape of the data (e.g., normal distribution, skewness,
kurtosis).
8. Correlation and Causation: Determine relationships between variables, but remember that
correlation does not imply causation.
9. Outliers: Identify and understand anomalies in the data.
10. Data Privacy: Ensure data is handled securely and complies with privacy regulations.
Data Cleaning:

1. Remove Duplicates: Identify and eliminate repeated records to avoid redundant data.
2. Handle Missing Values: Address missing data by imputing values, removing records, or using
algorithms that handle missingness.
3. Correct Inaccuracies: Fix errors in data entries such as typos, incorrect values, or
inconsistencies.
4. Standardize Formats: Ensure uniformity in data formats (e.g., dates, phone numbers,
addresses).
5. Filter Outliers: Detect and manage outliers that could skew analysis results, either by
correcting, removing, or understanding them.

Data Modeling:

1. Define Objectives: Clearly outline the goals and requirements for the model, including what it
aims to predict or classify.
2. Select Features: Choose relevant variables (features) that will be used to build the model,
ensuring they contribute meaningfully to predictions.
3. Choose Model Type: Select an appropriate modeling technique (e.g., linear regression, decision
trees, neural networks) based on the problem and data characteristics.
4. Train the Model: Use historical data to teach the model, adjusting parameters to minimize errors
and improve accuracy.
5. Evaluate and Validate: Assess model performance using metrics like accuracy, precision, recall,
and cross-validation to ensure it generalizes well to new data.
Data Analysis:

1. Data Cleaning: Ensuring data quality by removing errors and inconsistencies.


2. Exploratory Data Analysis: Understanding data through visualization and summary statistics.
3. Statistical Analysis: Identifying trends and relationships using statistical methods.
4. Data Visualization: Presenting insights through graphs and charts.
5. Decision Making: Informing business strategies with data-driven insights.

Uncover Insights

1. Pattern Recognition: Identifying recurring trends in data.


2. Correlation Analysis: Determining relationships between variables.
3. Anomaly Detection: Spotting outliers or unusual data points.
4. Segmentation: Grouping data into meaningful categories.
5. Predictive Analysis: Forecasting future outcomes based on historical data.
Data analytics involves collecting,
processing, and analyzing data to
uncover insights, inform
decisions, and solve problems. It
uses statistical techniques and
tools to interpret data, identify
patterns, and forecast trends.
Summary Key steps include data collection,
cleaning, exploration, modeling,
and visualization. It’s crucial in
various fields like business,
healthcare, and finance for
making data-driven decisions.
Thank you!
ANY QUESTIONS?

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