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2023
StrEat Pick’s Squash Roll “Squash the Ordinary , Roll with Extraordinay” EXECUTIVE SUMMARY 2023
StrEat Pick's Squash Roll introduces a unique and healthy twist
to the traditional bread roll by incorporating nutritious kalabasa (squash) into a delectable and innovative street food offering. The persistence of street food is driven by urbanization and challenges such as distance, poverty, and limited dining options, making this sector a vital source of affordable meals for a diverse consumer base.
Our product, the StrEat Pick's Squash Roll, addresses the
contemporary challenge of a declining interest in vegetables and healthy foods. Leveraging the abundance of locally grown squash, known for its rich mineral and vitamin content, we present a flavorful and nutritious option that caters to various preferences. The Squash Roll comprises carefully selected ingredients, including juicy ground pork, tasty mashed squash, sliced cheese, and a unique wrap using loaf bread. To enhance the overall experience, we provide an egg dip for the bread crumbs and a mayo-garlic dip sauce for added flavor. This innovative approach not only caters to the taste buds but also aligns with the current health-conscious market. Our market research, conducted in Alimanao Hills, Peñablanca, Cagayan, through a convenience sampling method with 50 respondents, indicates a high level of satisfaction across aroma, taste, texture, price, packaging, and quality. The positive feedback underscores the potential success and widespread appeal of StrEat Pick's Squash Roll. In a world where convenience and health are valued, our product stands out as a flavorful, nutritious, and visually appealing street food option. StrEat Pick's Squash Roll is poised to capture a significant share of the market, offering consumers a delightful and healthy alternative in the street food landscape. 2023
MARKETING PLAN BUSINESS NAME : StrEat Picks FORM OF THE BUSINESS : Partnership INITIAL CAPITAL : Php 500,000.00 PRODUCT NAME : StrEat Pick’s Squash Roll OPERATING HOURS : Monday - Saturday 9am-8pm BUSINESS LOGO : PROPONENTS : Agnes Tappa Soriano Clarisse Anne Agonoy Mayett Sibbaluca Allan Mendoza Santos Jaypee Ulanimo PRODUCT/ SERVICE
StrEat Pick’s Squash Roll will be offering various sauce
flavor, such as original garlic sauce and spicy garlic sauce. The StrEat Pick’s Squash Roll will be sold per pack at the price of 30 pesos with original garlic sauce, add 15 pesos for spicy garlic sauce. Moreover, the business will be having its own social media account such as Facebook, Instagram, Tiktok shop that customer can easily acceas to internet. To ensure the authentic taste and quality of the product we will follow the origin ingredients. VISION
The StrEat Pick is an exceptional product
that offers an appetizing yet healthy food choice to serve an extraordinary craft to bring the customers the quality of the food they deserve. MISSION
The StrEat Pick uses the high quality raw
materials and yet affordable and nutritious StrEat Pick’s Squash Roll to sustain the satisfaction of our customers. CORE VALUES Commitment - We provide our customers' expectations by providing them with services that they value, creating a lasting relationship.
Simplicity - We strive for consistency, make decisions quickly and
focus on what our customers suggest to improve our product.
Quality - We will do our very best to exceed the expectations of the
customers.
Trust - We treat others with respect and build strong connections
with our customers.
Constant Improvement - The business will continue accepting
suggestions and recommendations for the improvement of the product. OBJECTIVES To gain customers and create a loyal customer base
Becoming and staying profitable
Establishing and sustaining productivity
Attracting and retaining customers
Developing a memorable brand and marketing strategy
Planning for growth
To known the brand as " StEat Pick's" within na next 5 year at
national level 7 P’S OF MARKETING PRODUCT Our product “StrEat Pick’s Squash Roll” is considered as a classic party appetizer. This will satisfy your cravings and it is also a healthy snack with some twist and unique features to make another variety of bread roll like ground meat, cheese, and squash rolled in a bread loaf, egg and topped with bread crumbs to make it more crunchy. This will help you to perform your tasks efficient and effectively throughout the day because our product is not just tasty and healthy from the outside but delicious inside.
PRICE For our price, we will consider the direct materials and direct labor added with the 25% mark- up. We will sell the product at an introductory price of ₱30.00 per piece with the original garlic sauce and add ₱15 for spicy garlic sauce.
PEOPLE StrEat Pick’s Squash Roll will focus on the Spring Roll consumers of Alimanao Hills, Peñablanca, Cagayan, who wish to try an improved variation of a bread roll. These are people who can easily afford and willing to buy our product. We will prepare approximately 50 pieces of our product, StrEat Pick, for our target market to try and enjoy. 7 P’S OF MARKETING PLACE Our business location will be at Woodcrest Subdivision, Alimanao Hills, Peñablanca, Cagayan. Below is the location of the proposed business: 7 P’S OF MARKETING PROMOTION To promote or market our product is through Social Media Platform, word of mouth, and some business openings, and other occasions, we may market or advertise our product. To bring StrEat Pick’s Squash Roll into the consciousness of the target market, the proposed business will use: Social Media/Digital Marketing In this generation, we include visiting social media as one of our daily routine nowadays and it has many viewers. It is more relaxed and easily way to keep in touch to the people. The business will be having its own social media account such as Facebook (@StrEat Pick), Instagram (@StrEat Pick), Tiktok Shop (@StrEat Pick) to promote and create more awareness to the customers. Through these social media accounts, a greater customer can be accumulated since many people has an access to internet. Word of mouth People love to talk and share something they tried new about the services or products experienced or have seen, in that way they are giving information into that certain topic to other people. With this approach, customers themselves become advocates for our product, sharing recommendations with their family, friends, and peers. Additionally, this strategy serves as a measurement for product consistency. It entails cost-free promotion, facilitates the easily spread information, and gives a plenty of interest prospects. 7 P’S OF MARKETING 7 P’S OF MARKETING PHYSICAL EVIDENCE Business Layout Layout planning is crucial in determining the optimal physical arrangement of all spatially-dependent resources within a facility. The design and layout of a facility play a vital role in supporting the operational requirement of a business, accommodating the employee needs, and maximizing production efficiency. The primary objective of layout planning is to ensure smooth flow of work, materials, and information within the system. In this case, the production area will be located at the master cook’s house, while social media accounts and contact number of the sales agent will be utilized for order transactions. The producer will prepare StrEat Pick in the house kitchen area. 7 P’S OF MARKETING PROCESS Process Flow 7 P’S OF MARKETING PACKAGING
We use box-style packaging to hold the food, protect it from damage as well as outside influences, and also defines the character of a new product and as an instrument to create brand identity and impact in all product groups. SWOT ANALYSIS STRENGTH WEAKNESSES • Ingredients that is healthy and • Lack of staff or manpower affordable • The product is not yet • Focused on single product familiar to the public • Taste and quality • Kalabasa Farm owned by the Producer’s family
OPP0RTUNITIES THREAT • Continued market development • Indirect competition from • Could expand the market through different food categories additional branches • Customer’s food preference • The program created by the is constantly changing government for patriotism of • Inflation or rising of the local product in terms of food raw materials’ price process industry • New trends or new entrants of business COMPETITIVE EDGE We have competitors locally which is street vendors various types of food and beverage. We will can achieve economies of scale with the next 3 years. Our major indirect competitors in the street vendors industry.
Street Vendors Food and Beverage
Some issues of street vendors are lack of storage and theft or
damage to stock. However, we can set order pieces per day and we can offer made to order. Reduce food waste as use only what customers need which means it’s good in terms of cost, as well as the environment and can save money while still eating healthy meals. COMPETITOR ANALYSIS
Name of Place Price People
Competitor
Street Vendors No establish Ranging Weak target
(food & location of the from market beverage) business ₱15 - ₱60 ORGANIZATIONAL CHART
AGNES TAPPA SORIANO CLARISSE ANNGE AGONOY
COOK SALES AGENT
RISK MANAGEMENT Management Risk: - Production process - Taste and quality - Not yet familiar to the public - Low Coordination Marketing Risk: - Street vendors - as competitor - Sudden change in customers preference - Inflation trend in the market Operating Risk: - Conflict of staff or manpower - Conflict with supply - Wastage during the production Financial Risk: - Less Capacity to fulfill the demand in first 3 years - Street vendors – financial take over Intellectual Risk: - Public rules and regulation - Legal copy of copyrights EXIT STRATEGY
Our preferred exit strategy is to merge StrEat
Pick’s Squash Roll with another local small business. The business plan supports the possibility of a merge. We believe a product extension merger would be our target exit strategy. FINANCIAL PLAN DIRECT MATERIALS(23 units) DIRECT LABOR / MANUFACTURING OVERHEAD /in Php YEAR in Php Cooking Oil 28 Cook 5,000/month LPG 1,700 Ground Pork 100 Burner 1,000 Cream Bread 70 Warming Machine 6,499 Egg 40 Refrigerator 8,990 Squash 28 Electric Bill 500/month Bread Crumbs 36 Water Bill 200/month Cheese 42 Plastic Packaging 300 Mayo-garlic 50 Printing 500 Dry Flakes Chili 5 Packaging 80 Total 479 Php 60,000/60,000 27,389/60,000 479/23 20.83 1 0.5
Produces 23 pieces therefore, the cost per unit is equal to 20.83 pesos 479//23pcs = 20.83 Total Cost = 20.83+ 1 + 0.5 = 22.33 Selling Price using Markup Cost of 25% = 22.33 + 25% = 27.91 or 30 pesos DIRECT MATERIAL in Php 23 units = 20.83 DIRECT LABOR/ YEAR in Php = 60,000/60,000 MANUFACTURING OVERHEAD in Php = 27,389/60,000 https://www.facebook.com/profile.php?id=61554315655327
