RES 2-Quantitative Research Introduction
RES 2-Quantitative Research Introduction
What is research?
Answer the question by citing one or two authors and explain
what the author means by his definition. Your answer should
consist of one paragraph.
In the 21st century, every organization’s eager to understand what their customers
think about their products or services and make better business decisions.
Researchers can conduct research in multiple ways, but surveys are proven to be
one of the most effective and trustworthy research methods. An online survey is a
method for extracting information about a significant business matter from an
individual or a group of individuals. It consists of structured survey questions that
motivate the participants to respond.
The traditional definition of survey research is a quantitative method for
collecting information from a pool of respondents by asking multiple survey
questions. This research type includes the recruitment of individuals, collection,
and analysis of data. It’s useful for researchers who aim at communicating new
features or trends to their respondents.
There are three main survey research methods, divided based on
the medium of conducting survey research:
Online/ Email: Online survey research is one of the most popular survey
research methods today. The cost involved in online survey research is
extremely minimal, and the responses gathered are highly accurate.
Phone: Survey research conducted over the telephone (CATI) can be useful in
collecting data from a more extensive section of the target population. There
are chances that the money invested in phone surveys will be higher than
other mediums, and the time required will be higher.
Voxco (2021). Correlational Research : Definition, Examples and Methods. Retrieved 9/4/21 from
https://www.voxco.com/blog/correlational-research/
LEVEL OF SELF-EFFICACY VIS-A-VIS TRAIT EMOTIONAL
MANIPULATION OF SENIOR HIGH SCHOOL STUDENTS: A
CORRELATIONAL STUDY
Causal – comparative research attempts to identify a cause-effect relationship between two or more groups.
Studies involve comparison in contrast to correlation research which looks at relationship. For instance, a
researcher may wish to compare the body composition of persons who have only trained with free weights
versus persons who have only trained with exercise machines. In this case the researcher is not
manipulating any variables, only investigating the effect of free weights versus exercise machines on body
composition. Obviously, since other factors such as diet, training program, aerobic conditioning could effect
body composition, casual-comparative research must be reviewed scrupulously to see how these other
factors were controlled (Kravitz, n.d.)