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APP ANALYTICS REPORT
Presented by K. Kiran Kumar Business Problems:
Data Analysis and Insights for different page Optimization & How to get more user installati on & Engagement from the App & Website Assignment Description:
As an intern in the Business Analytics team, your task is to analyze a
provided dataset and generate actionable insights to optimize page performance for a fictional company called "XYZ Inc." The dataset contains user data from various regions, customer demographics, product information, and marketing campaign details. Your objective is to identify critical factors influencing Data Analysis and Insights for different page Optimization & How to get more user installation & Engagement from the App & Website" User and propose recommendations for improving performance. Data Discrepancy:
• In the gender report there is an unknown category that is
specified in gender columns it should be clear. • In citiwise report in the town/city column (not set ) data is specified. • unknown category in age category. • In pages and screen reports (not set) data is specified. Data user by age : Users 26342 New users 22872 Data user by gender : Users 23422 New users 22872 It should be the same in values. After considering the data discrepancy. User Installation & Engagement Performance Analysis: Top 10 Pages and Screens according to number of views. Flutter is the highest at 1,56,708. The second main activity is at 44,326 and the third is at 18,514. Below 10 pages and screens by views
Below 10 pages and screens by views. that should be controlled or
Optimized. least UI alert controller, cam image picker camera view controller. Use UIAlertControllers judiciously, as excessive use of alerts can disrupt the user experience. Instead, opt for more subtle, non-intrusive ways to communicate messages or notifications. Enhance the user experience by optimizing the image selection process. Implement image compression to reduce file sizes and ensure faster loading times. Optimize the camera interface for a smooth experience. Provide user-friendly features like grid lines, flash control, and focus adjustment. Below 10 pages and screens by views Traffic source
search 17.3%, direct 9.08%, paid search 6.53% , organic social 0.024%. tracking and assigning the source of unassigned traffic is crucial. Invest in targeted display ads and SEO for improved display and organic search results. Strengthen brand recognition to boost direct traffic. Optimize paid search campaigns and prioritize social media engagement to tap into their full potential. Regularly monitor traffic sources and adapt strategies to achieve sustainable growth and success. Traffic source User Acquisition New User Acquisition Display has been the most successful channel for acquiring new users, contributing to 43.5% of the total new user acquisition. Organic search closely follows with 33.5% of new users, indicating a strong organic presence. However, the paid search acquisition percentage (13.2%) could be improved further through optimized ad campaigns and keyword targeting. Direct acquisition (8.32%) showcases some brand recognition but can be boosted by implementing referral programs or loyalty incentives. The unassigned category (1.42%) highlights the need for better tracking and attribution methods to understand and optimize this traffic source. Organic social (0.0437%) also presents an untapped opportunity; fostering a stronger social media presence, creating engaging content, and collaborating with influencers can elevate its performance and attract more new users to the platform. Overall, continuous monitoring and adaptation of acquisition strategies are crucial to capitalize on successful channels and identify growth areas for sustained user acquisition. New User Acquisition Demographic report Top 10 Countries Who Install Application India is the Top country that has the highest number of users and new users, 23024 and 22528. It means the application is for Indian people and secondly united states 272 and 213. Citiwise Report Top 10 Cities Of India. Gender Report. User Gender percentage-wise report. already discuss the unidentified category by "Unknown" have to be clear. New User Gender Average Time Spent In The App. User By Age Based on the available data, the "unknown" category appears to have the highest number of users (14,303) and new users (13,636). To better understand and classify this category, further investigation and data analysis are needed. Apart from the "unknown" category, there is a notable introduction of users and new users from the 18-20 age group. This demographic represents a significant potential audience for the platform. To capitalize on this opportunity and improve user acquisition from this age group, consider the following suggestions: • User survey. • Target Marketing. • user onboarding. • social sharing. Age Wise Users And New Users The "unknown" category shows a considerable number of engaged sessions (24,976) and event counts (817,501), indicating a substantial user base from unspecified age groups. To gain a clearer understanding of this category, efforts should be made to track and assign users accurately to their respective age groups through user surveys, account preferences, or user profiles. Among the identified age groups, the 18-24 age category exhibits a promising level of engagement with 7,291 engaged sessions and 309,328 event counts. The 25-34 age group exhibits reasonable engagement with 3,749 engaged sessions and 90,074 event counts. Regularly monitor user feedback, behavior, and analytics to adapt strategies and content to meet the diverse needs of each age group effectively. Improving the overall user experience, optimizing the platform for mobile users, and leveraging data-driven insights are key to driving engagement and growth across all age groups. Age Group By Sessions User By Language Top 10 Languages Preferences by users and new users: English is the popular language for the user and new users. so we have to put our application's default language English Top 10 interests of users for installing applications: We can improve or keep maintain the area of user's interest. Most of the users and new users are using the app for shopping, media & entertainment comic and animation fans, and technology. Top 10 users interested in having the highest engaged sessions Top 10 users interest for which they are converting.