APP ANALYTICS REPORT

Presented by
K. Kiran Kumar
Business Problems:

Data Analysis and Insights for different page Optimization & How
to get more user installati on & Engagement from the App &
Website
Assignment Description:

As an intern in the Business Analytics team, your task is to analyze a

provided dataset and generate actionable insights to optimize page
performance for a fictional company called "XYZ Inc." The dataset
contains user data from various regions, customer demographics,
product information, and marketing campaign details. Your
objective is to identify critical factors influencing Data Analysis and
Insights for different page Optimization & How to get more user
installation & Engagement from the App & Website" User and
propose recommendations for improving performance.
Data Discrepancy:

• In the gender report there is an unknown category that is

specified in gender columns it should be clear.
• In citiwise report in the town/city column (not set ) data is
specified.
• unknown category in age category.
• In pages and screen reports (not set) data is specified.
Data user by age :
 Users 26342
 New users 22872
Data user by gender :
 Users 23422
 New users 22872
 It should be the same in values.
 After considering the data discrepancy.
User Installation & Engagement Performance Analysis:
Top 10 Pages and Screens according to number of views. Flutter is
the highest at 1,56,708. The second main activity is at 44,326 and
the third is at 18,514.
 Below 10 pages and screens by views

Below 10 pages and screens by views. that should be controlled or

Optimized. least UI alert controller, cam image picker camera view
controller. Use UIAlertControllers judiciously, as excessive use of
alerts can disrupt the user experience. Instead, opt for more subtle,
non-intrusive ways to communicate messages or notifications.
Enhance the user experience by optimizing the image selection
process. Implement image compression to reduce file sizes and ensure
faster loading times. Optimize the camera interface for a smooth
experience. Provide user-friendly features like grid lines, flash control,
and focus adjustment.
Below 10 pages and screens by views
 Traffic source

Traffic source percentage unassigned 45.5%, display 21.6%, organic

search 17.3%, direct 9.08%, paid search 6.53% , organic social
0.024%. tracking and assigning the source of unassigned traffic is
crucial. Invest in targeted display ads and SEO for improved display
and organic search results. Strengthen brand recognition to boost
direct traffic. Optimize paid search campaigns and prioritize social
media engagement to tap into their full potential. Regularly monitor
traffic sources and adapt strategies to achieve sustainable growth
and success.
Traffic source
User Acquisition
 New User Acquisition
Display has been the most successful channel for acquiring new users, contributing
to 43.5% of the total new user acquisition. Organic search closely follows with
33.5% of new users, indicating a strong organic presence. However, the paid search
acquisition percentage (13.2%) could be improved further through optimized ad
campaigns and keyword targeting. Direct acquisition (8.32%) showcases some brand
recognition but can be boosted by implementing referral programs or loyalty
incentives. The unassigned category (1.42%) highlights the need for better tracking
and attribution methods to understand and optimize this traffic source. Organic
social (0.0437%) also presents an untapped opportunity; fostering a stronger social
media presence, creating engaging content, and collaborating with influencers can
elevate its performance and attract more new users to the platform. Overall,
continuous monitoring and adaptation of acquisition strategies are crucial to
capitalize on successful channels and identify growth areas for sustained user
acquisition.
New User Acquisition
Demographic report
 Top 10 Countries Who Install Application
India is the Top country that has the highest number of users and new
users, 23024 and 22528. It means the application is for Indian people and
secondly united states 272 and 213.
Citiwise Report
Top 10 Cities Of India.
Gender Report.
User Gender percentage-wise report. already discuss
the unidentified category by "Unknown" have to be
clear.
New User Gender
Average Time Spent In The App.
User By Age
 Based on the available data, the "unknown" category appears to have
the highest number of users (14,303) and new users (13,636). To better
understand and classify this category, further investigation and data
analysis are needed.
 Apart from the "unknown" category, there is a notable introduction of
users and new users from the 18-20 age group. This demographic
represents a significant potential audience for the platform.
 To capitalize on this opportunity and improve user acquisition from this
age group, consider the following suggestions:
• User survey.
• Target Marketing.
• user onboarding.
• social sharing.
Age Wise Users And New Users
 The "unknown" category shows a considerable number of engaged
sessions (24,976) and event counts (817,501), indicating a substantial
user base from unspecified age groups. To gain a clearer understanding
of this category, efforts should be made to track and assign users
accurately to their respective age groups through user surveys, account
preferences, or user profiles.
 Among the identified age groups, the 18-24 age category exhibits a
promising level of engagement with 7,291 engaged sessions and 309,328
event counts.
 The 25-34 age group exhibits reasonable engagement with 3,749
engaged sessions and 90,074 event counts.
 Regularly monitor user feedback, behavior, and analytics to adapt
strategies and content to meet the diverse needs of each age group
effectively. Improving the overall user experience, optimizing the
platform for mobile users, and leveraging data-driven insights are key to
driving engagement and growth across all age groups.
Age Group By Sessions
User By Language
 Top 10 Languages Preferences by users and new users:
English is the popular language for the user and new users. so we have to
put our application's default language English
Top 10 interests of users for installing applications:
We can improve or keep maintain the area of user's interest. Most of the
users and new users are using the app for shopping, media & entertainment
comic and animation fans, and technology.
Top 10 users interested in having the highest engaged
sessions
Top 10 users interest for which they are
converting.