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    H2018 078 Obidimma Ogechukwu

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    H2018 078 Obidimma Ogechukwu

    Uploaded by

    Pst W C Peters
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    3 views20 pages

    H2018 078 Obidimma Ogechukwu

    Uploaded by

    Pst W C Peters

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    ASSESSMENT OF NEGATIVE IMPACTS OF SOCIAL MEDIA

    ON NIGERIAN YOUTHS
    (A STUDY OF STUDENTS OF IMT ENUGU)

    BY

    OBIDINMA, OGECHUKWU CHIAMAKA


    IMT/MC/H2018/078

    SUPERVISOR
    DR. JOSEPHAT I. OKOYE
    Background of the Study
    The nature of social media within mass media is a form of electronic
    communication which uses web-based technologies to transform and
    broadcast media menologies into social dialogues. They support the
    democratization of knowledge and information and transform people from
    content consumers to content producers. The rapid growth of social media
    activities that has been observed over the last two to three years is
    indicative of its entry into mainstream culture and its integration into the
    daily lives of many people.
    In parallel with this, social media have overthrown other aspects of mass
    media. Though social media started as a concept many years ago but has
    evolved into sophisticated technology. There is no doubt that the effects of
    social media on undergraduate students are something damaging. Some
    students do not make or write complete sentence and inappropriate use of
    grammatical methods while writing text messages. These explain why the
    social media should be given a closer look.
    Statement of the Research Problem
    Several studies revealed that social media have both positive and negative impact on
    students. Some researchers acknowledge that social media sites not only engage
    learners with their studies but also enhance their academic performance. For
    instance, Onyeka Sajon and Bulus (2013) argue that the frequent use of social media
    sites have no negative effects on the student's studies. Students can easily send and
    receive message from friends instantly. They can also get quick update on current
    burning issue as students immediately post on the site any information gathered.

    Some studies conclude that most of the students use social media just to
    communicate with friends. This distracts their studies. This present study will help
    us to identify if social media really distract students from their education pursuit.
    The problem of this study is to ascertain the negative impact of the social media on
    youths with focus in IMT students.
    Objectives of the Study
    The objectives of this study are to:

     To determine the level of damage social media has done


    on IMT students.

     To ascertain the negative impacts of social media on


    students’ academic performance.

     To determine the extent to which social media have


    negative impacts on Nigerian youths
    Research Questions
    The research questions for this study are:
     Do
    social media have negative impacts on students of
    IMT, Enugu?

     Whatlevel of damage have social media done on Nigeria


    youths?

     Towhat extent do social media have negative impact on


    Nigerian youths?
    Research Hypotheses
    Ho: Social media do not have negative impacts on students of IMT,
    Enugu
    H1: Social media have negative impacts on students of IMT,
    Enugu

    Ho: Social media have not done great damage on Nigerian youths
    H2: Social media have done great damage on Nigerian youths

    Ho: The social media to a minimal extent have negative impacts on


    Nigerian youths.
    H3: The social media to a large extent have negative impacts on
    Nigerian youths.
    Significance of the Study
    The study has a lot of significance that it represents a symbol of
    academic achievement as having contributed to the already record or
    research in communication art. The study will also be of immense
    benefit to the entire society spectrum of Nigeria and beyond as it
    will allow appropriate authorities, social institutions to access. The
    outcome of this study will be for future researchers and the entire
    undergraduates, as data relating to social media. Parents and
    guardians will benefit from this research work as it will enlighten
    them on how social media influence their children and wards
    negatively.
    Operational Definition of Terms
    Impact: The negative effect that social media have on the students of
    IMT, Enugu.

    Social Media: These are computer mediated tools that enable the
    students of IMT to exchange information. These tools are 2go,
    WhatsApp, Facebook, and twitter which influence IMT Students
    negatively.

    Youth: This refers to the students of the Institute of Management and


    Technology, (IMT), Enugu.

    Negative: This refers to the unpleasant effects social media exerts on


    the students of IMT Enugu.
    Theoretical Framework
     Uses and Gratification Theory
     Cultivation Theory
    Theoretical Framework CONT’D
     Uses and Gratification Theory
    Uses and gratification theory is an approach to understand why and how people
    seek specific media to satisfy and meet their needs. Wimmer and Dominick (1994)
    proposed the uses and gratification theory which began in the 1940's when
    researchers become interested in why audiences engaged in various forms of media
    behaviour, such as listening to the radio or reading newspaper still others credit the
    uses and gratification perspective to Schramm's (1949) immediate reward and
    delayed reward model of media gratification (Dozier & Rice, 1984).

     Relevance
    Uses and gratification theory is pertinent to the explanation of this study because
    the youths often use the different social media due to the level of satisfaction they
    drive from them.
    Theoretical Framework CONT’D
     Cultivation Theory
    Cultivation theory on the other hand, was a theory composed originally by G.
    Gerbner and later expanded upon by Gerbner and Gross in 1976. They began
    research in the mid 1960s endeavoring to study media effects. Cultivation theory
    states that high frequency viewers of television are more susceptible to media
    messages and the belief that they are real and valid. Cultivation Research is one
    that studies media effects - their primary focus falls on the effects of viewing in the
    attitudes of the viewer as opposed to created behaviour.

     Relevance
    Cultivation theory as discussed is pertinent in the explanation of this study as the
    youths learn violent acts and other social evils they perpetrate in the society today
    from the videos and other material they share and view on social media
    Research Methodology and Design

    The research methodology for this study is the survey


    research methodology. The research design is the qualitative
    research design.

    The particular qualitative design that is used is the non-


    experimental research design, which does not involve a
    manipulation of the situation, circumstances or experience
    of the participants.
    Area of Study
    The area of study for this work is IMT Enugu.
    Population, Sample Size and Sampling Technique

    The population of this study was drawn from IMT


    Enugu

    The sample size is 392 which was drawn from the


    population using Taro Yamane formula.

    The researcher adopted the simple random


    sampling technique.
    Measuring Instrument

    The instrument of data collection in this study is the


    questionnaire.

    The questionnaire is a structured one and is designed


    with close-ended and open-ended questions.
    Method of Data Collection
    The methods of data collection adopted by the researcher in
    this study are primary and secondary data collection
    methods.

    The primary source of data includes interview, discussions


    and observations. The secondary source of data includes the
    consultation of books, related and relevant works on the
    subject matter of this study.
    Summary of Findings
     Students of the Institute of Management and Technology (IMT), Enugu make use
    of social media in its apogee, though for various sort of gratifications.

     Students make use of social media to get new dates online, stay connected with
    distant friends for pleasurable leisure and escapist aura.

     Students are addictive to social media like Facebook, Instagram, WhatsApp and
    Twitter as they cannot do without it which is a major distraction.

     The negative influence of social media among students of IMT, Enugu is in its
    apogee and higher extent with an addictive subliminal effect on the students.
    Conclusion
    The research outcome clearly point out that the negative impacts of social media
    among the students of IMT has gained much prevalence, patronage and vehement
    addiction since its maiden launch in later 1990's and early 2000s. Also the study
    found out that almost all the students of IMT, Enugu are on Facebook, 2go,
    WhatsApp and twitter owing to their use of sophisticated phones of all sorts.

    Based on the findings of this study, one can conclude that the use of social media
    (Facebook, Twitter, WhatsApp and 2go) among students of IMT, has gone
    sublime both in usage and prevalence. Everyone is connected and online too. But
    the question is why are you connected? What impact do these social media
    platforms have on you? To this end, the researcher concludes that social media
    has done more harm than good to students of IMT.
    Recommendations
     A more extensive and detailed study should be carried out in this area of study so
    as to ascertain more findings on the negative impacts of social media among
    Nigeria youths.
     Parents and guardians should check on the rate of usage of different social media
    platforms by their children\wards to give limit to the addictions x-rayed from the
    study.

     Government on their own part should devise a social media usage regulator to
    restrict over usage among Nigerian youths.

     Seminars and educational workshops should be carried out on the prevalent use
    of social media platforms like Facebook, twitter, 2go to know their negative
    sublime effects on students and youths.
     Students on their own should devise a priority schedule on how to use these
    social media networks to stop interference in between their choice of study and
    academic objectives.
    THANKS

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