Chapter 5
Chapter 5
Programs
Chapter 5
3
Phase Two: Design
4
Phase Two: Designing the
Training or HRD Intervention
Key activities include:
Setting objectives
Selecting the trainer or vendor
Developing lesson plans
Selecting methods and techniques
Preparing materials
Scheduling training
5
Phase Two: Designing
After need Assessment, the HRD professional must
then translate that need into a set of objectives.
Then they make a decision about whether to design
the program internally or purchase the program or
its key parts, that is, contract a consultant to serve
as a trainer, buy program materials, and so on,
before establishing objectives. However, the chances
of success are far greater if the organization
identifies the HRD objectives first, before deciding
whether to design or purchase the program.
6
Objectives
Defining the objectives for the training or HRD
program is one of the first things an HRD
professional should do—after completing the needs
assessment. Objective is a “description of a
performance you want learners to be able to exhibit
before you consider them competent.”
Mager states that useful objectives include three
critical aspects or qualities, that is, they should
describe
Performance
Conditions
Criteria
7
Performance
An objective always says what a learner
is expected to be able to do and/or
produce to be considered competent;
the objective sometimes describes the
product or result of the doing.
Example: “Write a product profile for a
proposed new product.”
8
Conditions
9
Criteria
Wherever possible, an objective identifies the
criteria of acceptable performance by
describing how well the learner must perform
in order to be considered acceptable.
Example: “The product profile must describe
all of the commercial characteristics of the
product that are appropriate for its
introduction to the market, including
descriptions of at least three major product
uses.”
10
“Make or Buy” Decisions
You cannot be an expert on everything
You can’t afford to maintain a full-time
staff for once-a-year training
You can’t afford the time or money to
build all of your own training programs
Implication: Much training is purchased,
rather than self-produced
11
Factors to Consider Before
Purchasing an HRD Program
Level of expertise available/required
Timeliness
Number of trainees
Subject matter
Cost
Size of HRD organization
“X” Factor (other conditions)
12
13
Criteria for outsider vendor:
Cost: price relative to program content and quality
Credentials: including certificates, degrees, and other documentation of the
vendor’s expertise
Background: number of years in business and experience in the particular
content area
Experience: vendor’s prior clients, success with those clients, references
Philosophy: comparison of the vendor’s philosophy to that of the
organization
Delivery method: training methods and techniques used
Content: topics included in program or materials
Actual product: including appearance, samples, or whether a pilot program
is available
Results: expected outcomes
Support: especially in terms of implementation and follow-up
Request for proposal (RFP): the match between a vendor’s offer and the
requirement spelled out in the organization’s request for a proposal
14
Selecting the Trainer
Training competency
How well can he/she train?
If they can’t train, why are they employed?
Subject Matter Expertise
How well is the material understood?