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    Scribd 3

    Uploaded by

    SAHITHYAA
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    Copyright:

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    4 views11 pages

    Scribd 3

    Uploaded by

    SAHITHYAA

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Case study

    presentation
    Case
    A garment manufacturing company has decided to identify the needs of
    the customers to start successful marketing of the garments produced by it
    and for this the company is doing SWOC analysis. The company is pursuing
    its objectives with full efforts. It has decided to make a blueprint for the
    amount of production it will do, the efforts behind promotion it will put
    and all other major actions it will undertake to achieve its objectives.
    However, the company has one weak area which it would like to improve.
    The physical movement for its prepared garments was not proper last year
    and the company wants to ensure it is done properly this year. For this it
    has created a separate department.
    Problem
     No proper market analysis and transportation.
     Less promotional activity.
     Customers' tastes and preferences fluctuate and as
    does fashion.
    Data collection
    Primary Data:
    We gathered information from people with from age group ranging from 15-
    60 via polls and questionnaires on customized clothes and clothing-related
    problems they experience, and we have developed some answers.
    Secondary Data:
    Secondary data has been collected from various Journals, researches and
    websites related to customers preferences towards clothing.
    No. of.
    Respondents
    20

    15

    10

    0
    Below 20 20 - 35 35 - 50 Above 50
    Pie chart on
    customer preference

    People who prefer


    prefabricated cloth-
    ing
    people who prefer
    customised clothing
    Solution
    We have identified customer
    needs to effectively market the We have
    garments, implementing the developed a
    following strategies: production
    We can offer free alteration blueprint based on
    services for prefabricated seasonal and client
    clothing, ensuring precise fit and preferences, with
    personalization. We could also higher production
    attach small features and offer levels in summer
    sleeves for added convenience, and autumn due to
    enhancing customer satisfaction.
    increased demand.
    We are focusing on The company could take steps
    promotion to achieve to rectify the improper physical
    its objectives by movement of its prepared
    implementing the garments unlike last year by:
    following strategies: Outsourcing logistics offers cost
    Influencer marketing, reduction, quality service, and
    Creating referral a competitive advantage by
    programs, allowing companies to focus on
    Targeted advertising, core activities, improve
    Coupons and customer care, and transfer
    discounts. logistics experience to experts.
    SWOC Analysis
    Strengths: Weakness: Opportunities: Challenges:
    The company produces its Proper Providing Competition from
    own garments, enabling it market customized around the world
    to sell them at a lesser analysis and clothing, as there Changes in customer
    price. tastes and
    transportation is a growing preferences
    was not done. interest in tailor-
    made clothing.
    Result
    By implementing the mentioned solutions, we can expect a 10% increase in
    turnover and a 4.5% rise in profit.

    25

    20
    (in crores)

    15

    10

    0
    Turnover Profit
    Thank you

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