OB Challenges & Increasing Scope

Challenges and Opportunities of
Organizational Behavior
Total Quality Management (TQM)
 It is a philosophy of management that is driven by the constant

attainment of customer satisfaction through the continuous
improvement of all organizational process.
 The components of TQM are;
 (a) Customer focus ,
(b) Concern for continual improvement,
(c) Improvement in the quality on all aspects
(d) Accurate measurement and,
(e) Empowerment of employees.
Managing Workforce Diversity
 Diversity means employing different categories of employees

who are heterogeneous in terms of gender, race, ethnicity,
relation, community, physically disadvantaged, elderly people etc.
 Heterogeneous category of employees is to tap the talents and
potentialities, harnessing the innovativeness, obtaining synergetic
effect among the diverce workforce.
 In general, employees wanted to retain their individual and
cultural identity, values and life styles even though they are
working in the same organization with common rules and
regulations.
 The challenge for organizations is to become more
accommodating to diverse groups of people by addressing their
different life styles, family needs, and work styles.
Managing workforce diversity.
 Categorising employees based on gender,

race, ethnicity, relation, etc.
 Main factors: To harness innovativeness,
bring out the best talent and potentialities.

Responding to Globalization
 Wherever the demands exist irrespective of distance, locations, climatic

Conditions, the business
 Operations are expanded to gain their market share and to remain in the
top rank etc. Business operations are no longer restricted to a particular
locality or region.
 Company’s products or services are spreading across the nations using
mass communication, the internet, faster transportation etc.
 More than 95% of Nokia (Now Microsoft) hand phones are being sold
outside of their home country Finland.
 Japanese cars are being sold in different parts of the globe. Sri Lankan
tea is exported to many cities around the globe.
 Garment products of Bangladesh are exporting in USA and EU countries.
Executives of Multinational Corporation are very mobile and move from
one subsidiary to another more frequently.
Empowering People
 More power and responsibility to the lower level cadre of

employees and assigning more freedom to make choices about
their schedules, operations, procedures and the method of
solving their work-related problems.
 Encouraging the employees to participate in work related
decision will sizable enhance their commitment to work.
 Empowerment is defined as putting employees in charge of
what they do by eliciting some sort of ownership in them.
 Managers are doing considerably further by allowing
employees full control of their work.
Empowering People.
 Delegating more power to the lower levels of
employees.
 More participation.
 Increases confidence levels.
 Improved manager and employees
relationship.
Emergence of E-Organisation & E-Commerce
It is a dramatic change in the way a company
relates to its customers. At present e-
commerce is exploding. Globally, e-commerce
spending was increasing at a tremendous rate.
3) Stimulating Innovation & Change :
Successful organisations must foster innovation
& be proficient in the art of change.
Victory will go to those organisations that
maintain flexibility ,continually improve their
quality and beat the competition to the market
place with constant stream of innovative
products and services.
Improving customer service :
OB can contribute to improve an organizational
performance by showing how employees
attitude & behaviour are associated with
customer satisfaction.
In that case, service should be the first
production oriented by using technological
opportunities like computer, internet etc.
Improving quality and productivity :
 Performance
 Features
 Reliability
 Durability
 Services
 Response
 Reputations
Improving ethical behavior :
 The complexity in business operation is forcing
the workforce to face ethical dilemmas , where
they are required define right and wrong conduct
in order to complete their assigned activities

OB Challenges & Increasing Scope

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Challenges and Opportunities of

 It is a philosophy of management that is driven by the constant

 Diversity means employing different categories of employees

 Categorising employees based on gender,

bring out the best talent and potentialities.

 Wherever the demands exist irrespective of distance, locations, climatic

 More power and responsibility to the lower level cadre of

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