Lecture

LESSON 3:
PRIVATE WIFI

SEC 101 – SECURITY AWARENESS

Lesson Objectives:
1. Understanding how to safely use private Wi-Fi services for
those who need to work remotely.
2. To know how it helps the marketing strategy of organization.
3. To know the difference between a public and private wi-fi.

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 Private WiFi places no speed or bandwidth restrictions on most of its users. It is able to provide fast and
reliable internet connections, which are also secure, private and anonymous. Private WiFi works on
Windows, Mac OS X, iOS and Android.

Private WiFi offers complete privacy protection to its users. It makes use of a 128-bit OpenVPN SSL
encryption in order to secure user sessions. This offers an extremely high level of safety and helps you keep
your Wi-Fi sessions secure from criminals and hackers.

A public network is a network to which anyone can connect. The best, and perhaps only pure, example of
such a network is the Internet. A private network is any network to which access is restricted. A corporate
network or a network in a school are examples of private networks.

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 The number one challenge facing small- and medium sized businesses is getting more business.
Attracting new customers and retaining existing customers is critical for growth and success. Businesses
in all industries and market segments are on the hunt for strategies and tactics that produce customer
growth. One tool that is increasing in popularity is high-speed public WiFi, or wireless networking
technology. With escalating use of mobile Internet service comes demand for 24x7 Internet access.
Wherever customers are, they want to be able to access their email, phone, text messages, and the web.
The 4.1 billion mobile users in 2013 will swell to 4.9 billion by 2018, reports Cisco. As users increase,
so, too, does their bandwidth usage. International Internet bandwidth is growing at a compound annual
growth rate of 30% due to increased use of audio and streaming video. Global mobile data traffic is
expected to grow 61% between 2013 and 2018. Overall, traffic from wireless and mobile devices will
exceed traffic from wired devices by 2016, growing from 41% in 2012 to 55% in 2017, according to
Cisco.

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 Coupled with rising demand for access is the rising cost of mobile data plans and caps on data usage, which
are driving consumers to seek out free WiFi service. Businesses that offer WiFi access are attracting new
customers and increasing the amount of business they do with existing customers. JP Licks Homemade Ice
Cream Cafe, the Boston-based chain of 12 locations, installed public WiFi in 2013 as a way to encourage new
customer visits when business was slow and to serve regular customers who had requested it. The result has
been more traffic and more business, reports Vincent Petryk, JP Licks’ founder and owner. And JP Licks is not
unusual. Of companies with public WiFi, in a recent survey by Bredin, 55% believe it has brought them new
customers.

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 However, WiFi is more than a marketing tool. Where public WiFi can increase customer
satisfaction by enabling wireless access, a private WiFi network allows internal company files and
information to be shared privately. When used together, the two WiFi networks offer small businesses the
best of both worlds. PUBLIC VS. PRIVATE WIFI Although public and private WiFi both offer the same
core technology, the features and benefits of each are unique. • Security. Businesses generally set up a
private WiFi network on which corporate communication takes place. It is as simple as installing a
commercial-grade wireless router to create an internal, private wireless network. Private WiFi encrypts
outgoing and incoming messages to provide data security for important business documents as well as
allowing access to servers, email, and printers as needed. Private WiFi permits several employees to
access the Internet simultaneously. Public WiFi, on the other hand, is not secure and, as such, is less
effective for internal company use. It is, however, very effective for customer use when on the company’s
premises. Separating private and public wireless networks helps ensure that business information remains
safe and secure while still providing customers the wireless usage they have come to want and expect.

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 Cost savings. Even businesses with both public and private WiFi networks can offer employees access
to their public WiFi service, where they can take advantage of no-cost wireless service without logging into the
company’s private network. Not only can this save employees money, by reducing any mobile minutes they
would be charged for, but if the business pays for the cellular service, it can save the company money as well.
By separating internal and external company WiFi use, speeds of data transfer for employees and customers can
be optimized. Patrons and customers using bandwidth on public WiFi hotspots will have no impact on a private
WiFi network if the two are separated. • Set-up and Support. In itself, setting up a router is not difficult, but
setup of two networks is more involved. And it is important to make sure they are both secure. The benefit of
having a commercial Internet provider is that they will often setup your WiFi equipment. Depending on the
provider, they may support the equipment and the service, which is a benefit over setting up your own WiFi
networks.

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 • Productivity. Being able to access servers, email, and printer networks wirelessly make it possible for
employees to get more work done. Customers report the same benefits from WiFi access – being able to
check email, complete work, and log into social media during times that might otherwise have been
unproductive.
• Customer Satisfaction. Customer satisfaction is the main reason small businesses offer public WiFi,
often in response to specific customer requests. Once installed, 80% of small businesses surveyed by
Bredin reported that WiFi was the most effective amenity to offer customers, topping other freebies such
as coffee, magazines, TV, water, and snacks.
Companies have believed WiFi service also to be an effective way to help acquire new customers,
increase sales, and boost repeat visits.

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Marketing Opportunity
Being able to promote access to WiFi is another marketing tactic small businesses with public WiFi can use.
Providing WiFi access to customers qualifies many small businesses to be listed on local WiFi locator maps,
offering another potential way to connect with prospective customers. Using other marketing materials, such as
window stickers and signage, helps customers become aware of the availability of WiFi in the business.
SUMMARY Given rising demand for wireless Internet service, private and public WiFi networks both have
their place in small- and medium-sized businesses. Separating the two wireless networks provides added data
security for internal company communications and value-added service for customers in need of a remote
Internet connection. Even small businesses that do not currently offer public WiFi to customers see the benefits.
Sixty-one percent plan to offer it soon, 41% recognize the advantages of using WiFi for marketing, and 38% see
WiFi as important to keeping up with their competition, which is already offering it.

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 Private Network Technology
Private vs. Public Networks
The advantages of a private network technology are:
The battle between public and private networks
 Better control
has been raging on for a long time: Which is
better for your smart grid communications  Increased security
needs? Well, why not a combination of both?  No monthly fees
It’s definitely possible. “The answer is based on
 More customizable
your needs.
 Proven technology
 Network availability

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With private networks, utilities maintain
control over traffic and always ensure
enough capacity for smart grid There are some disadvantages of a private network
communications. Plus, utilities can technology. They include:
control access to the network so there’s
an inherent level of security within the  Bandwidth limitations
grid. And since the private network is
privately owned and operated, there  Slower speeds
aren’t any monthly fees. Plus, with  High initial building cost
network availability, utilities are able to
 Equipment, labor and land upkeep
build extensive redundancy, backup
power and additional sites, repair the  Slower deployment
system when needed and enjoy better
remote coverage with longer-range
access.

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Public Network Technology
The advantages of a public network technology are: With high speeds of up to 7.2 Mbps in 3G devices,
 High speeds plus the utilization of 4G, public networks have the
 Time-share connectivity upper hand. And higher speed plans are not much
more expensive than slower speeds.
 Economies of scale
 Faster deployment Time-share connectivity saves money because you
only pay for the time used. Faster deployment saves
 Greater bandwidth capabilities time, and there’s no initial system building.
 Low operating costs

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The disadvantages of a public network Why Not Both?
technology are: With both private and public communications technologies,
 Coverage limitations utilities can enjoy the advantages of each. Having private and
 Longevity public networks allows for:
 High speeds
 Low customization
 Control
 Lower security
 Time-share connectivity
 Shared bandwidth
 Security
 Service fees
 Economies of scale
 No control or maintenance
 No monthly fees

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 Using both for smart grid communications will allow for the
optimized use of available bandwidths. Utilities can use public
networks for non-critical applications while establishing CAD
 Faster deployment for routine operations when live dispatchers are not required. For
 Proven technology streamlining operations, utilities can route public network
communications from customers to a private network of service
 Greater bandwidth
vehicles. Utilizing both networks adds more thorough
capabilities
infrastructure and spreads use of bandwidth.
 Network availability
 Low operating costs Though public networks have their advantages for non-
critical communications, mission-critical communications rely
on the stability of a private network. Crucial data transmission
depends on the speed and bandwidth that comes with using
private networks.

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