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Stratmarkmgt 2

The document discusses how the role of innovation is more important than ever in times of global turbulence. It has entered a new era of increasingly frequent and intense periods of turbulence in the global economy, putting more focus on innovation for organizations to create growth and stay ahead of competition. Turbulence is the new normal according to the book 'CHAOTICS' by the author, and in these turbulent times innovation's role has changed.

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22 views13 pages

Stratmarkmgt 2

The document discusses how the role of innovation is more important than ever in times of global turbulence. It has entered a new era of increasingly frequent and intense periods of turbulence in the global economy, putting more focus on innovation for organizations to create growth and stay ahead of competition. Turbulence is the new normal according to the book 'CHAOTICS' by the author, and in these turbulent times innovation's role has changed.

Uploaded by

abinojaabel1
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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How to Manage in the Age of Turbulence

In times of global turbulence the role of innovation is more important than ever.

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in
the global economy. This new normality puts an increased focus on the role of innovation, in order for
organizations to create future growth and stay ahead of the competition.

According to the new book by you and professor Philip Kotler (CHAOTICS: The Business of Managing and
Marketing in the Age of Turbulence), turbulence is the new normal. In these turbulent times, that will continue
to be so, according to you book, would you say that the role of innovation changed?

– Let me start by saying that the new normality is based upon the convergence of a number of key drivers of
turbulence of the new age that is giving us the normality. And the new normality is intermittent and
unpredictable bursts of prosperity intermixed with spurts of downturn.
“

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