Perception-1
Perception-1
Self-Serving Bias
– The tendency for individuals to attribute their own successes to
internal factors while putting the blame for failures on external
factors
– It is “our” success but “their” failure
Frequently Used Shortcuts in Judging Others
• Selective Perception
– People selectively interpret what they see on the basis of their
interests, background, experience, and attitudes
• Halo Effect
– Drawing a general impression about an individual on the basis of a
single characteristic
• Contrast Effect
– Evaluation of a person’s characteristics that are affected by
comparisons with other people recently encountered who rank higher
or lower on the same characteristics
• Projection
– Attributing one’s own characteristics to other people.
Another Shortcut: Stereotyping
•Profiling
– A form of stereotyping in which members of a group are singled out for
intense scrutiny based on a single, often racial, trait.
Specific Shortcut Applications in Organizations
• Employment Interview
– Perceptual biases of raters affect the accuracy of interviewers’ judgments
of applicants
– Formed at a single glance: 1/10th of a second!
• Performance Expectations
– Self-fulfilling prophecy (Pygmalion effect): The lower or higher
performance of employees reflects preconceived leader expectations
about employee capabilities
• Performance Evaluations
– Appraisals are often the subjective (judgmental) perceptions of appraisers
of another employee’s job performance
– Critical impact on employees
Specific Shortcut Applications in Organizations
• Ethnic Profiling
– A form of stereotyping in which a group of individuals is singled out—
typically on the basis of race or ethnicity—for intensive inquiry, scrutinizing,
or investigation.
• Employee Effort
– Assessment of individual effort is a subjective judgment subject to
perceptual distortion and bias.
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