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    CS T3

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    CS T3

    Uploaded by

    cooldudee08
    13 views29 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views29 pages

    CS T3

    Uploaded by

    cooldudee08

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 29

    OYO Rooms is the third-largest hospitality chain by

    room count. Incorporated in 2013 by Ritesh Agarwal.

    Headquartered in Gurgaon, it has expanded its reach


    worldwide within the span of 10 years and has
    employed over 17,000 employees globally.
    1 3 5
    OPERATION FINANCE HR
    S

    2 4
    MARKETIN CSR
    G
    OPERATIONS
    Oyo started as a hotel aggregator and used to lease some rooms and sell
    them under its brand name. However, it changed its business model from
    the aggregator to the franchise model. It involved partnering with hotels,
    asking them to operate as a franchise, and selling their rooms to customers
    at competitive prices.

    Customer Segments of Oyo.


    • Adventure Travelers
    • Leisure travelers
    • Family travelers
    • Business travelers
    Key Resources of Oyo

    • oyo has 44,000+ fully leased and franchised hotel properties with over
    1.2 million+ rooms, Oyo has a large database of loyal repeat customers,
    and Employees with technical knowledge like programming,
    development, and maintenance, and other staff for business
    management.

    Channels of Oyo:-
    • Blogs
    • Website and mobile application
    • Social media networks like Twitter, Facebook, and Instagram
    • Neighborhood hotels Student organizations.
    Key Activities of Oyo

    • Creating, developing and maintaining Oyo’s website and app


    • Partnering with hotels, vendors, event planners, etc
    • Performing advertising and marketing activities.
    • Hiring and retaining talented employees
    • Business growth etc.

    Cost Structure of Oyo includes:


    • Platform (website and app) development and maintenance costs
    • Renovation and branding cost
    • IT infrastructure cost
    • Marketing and advertising costs
    • Employees salary costs
    • Hotel Partners’ commissions
    • Legal cost
    • Other operational and administrative cost
    • Oyo charges around 22% of commissions every month from hotels owners.

    • Customers pay a room reservation fee according to their services chosen.

    Users who subscribe to Oyo Wizard memberships are charged with premium
    fees ranging from Rs 500 to Rs 3000.

    Oyo also charges different companies to place their ads on Oyo’s app and website. It also
    generates sizable revenue for Oyo.
    Oyo also charges some amount from its sponsors and key partners by promoting their brand
    name through advertising on their app.
    Oyo charges for its business consulting and data analysis services, it provides to its clients,
    including hotel, clubs, organizations, etc.
    SEGMENTATION

    OYO uses a mix of demographic, geographic, and psychographic segmentation strategies to


    understand the changing needs of the customers in the competitive market. OYO segments the
    market in the following manner:-

    • OYO Townhouse targets Millennial travelers.


    • OYO Silver Key caters to the needs of corporate travelers.
    • OYO Vacation Homes targets people who come on vacation at the beach or a villa on an exotic
    island.
    • OYO Life provides residential space.
    Targeting

    Targeting strategy is the cornerstone of the product development process. OYO uses a differentiated targeting
    strategy for different products categories. Corporate tie-ups for airline travelers Tours and travels College
    students or working professionals who are in search of fully managed homes on long-term rentals at an
    affordable price.
    POSITIONING

    OYO uses a value-based positioning strategy for its customer by providing:-


    • Standardized budget hotels
    • Luxurious productive place
    • Open grass greenery
    • Better room service
    Product
    Product in the Marketing Mix of OYO
    Oyo has a wide range of products and services that they offer to their customer as per their need. OYO
    Rooms, OYO Hotels & Homes has a multi-brand approach. These include:
    OYO Townhouse
    OYO Home
    OYO Vacation Homes
    Silver Key
    Capital O
    Promotion
    Promotion/Advertising in the Marketing Mix of OYO. OYO prefers to promote via various social media
    sites such as Facebook, Twitter, Instagram, Pinterest, etc.

    OYO organizes several online campaigns such as #AurKyaChahiye on YouTube.


    Pricing

    The strategy of OYO Rooms is to attract customers with a lower room price than the hotel's base price.
    The primary objective is to provide an unequaled price that suits the user's budget. The room price varies
    depending on the location and luxury of the hotel, between Rs. 399 and Rs. 4000.

    Place
    Oyo rooms work fully online where one can book the available hotels at an approximate cost either via an
    app or through online platforms.
    Once booked with a confirmation one can avail of the service on reaching the booked hotel on a specific
    date.
    finance
    Current ratio -9.99
    Debt to equity ratio-3.47
    Quick ratio- 4.84
    RETURN ON EQUITY-127.4%
    Hospitality firm OYO Monday launched its corporate social responsibility assistance
    programme 'OYO Reach' from Shimla, where majority of hotels under the company's
    brand have been equipped with rainwater harvesting systems.

    Through its CSR assistance programme, the company is aiming to provide necessary
    technical and financial assistance to its partners across the nation in a wide variety of
    projects and activities.

    • Unlocking rooms for first responders, communities and families

    • Provided 300K+ room nights for people in need via initiatives like OYO Care, Donate
    a Night, and Vande Bharat.
    • Building a legacy of Inclusion comes from our mission to serve every one While we
    have room for everyone, we don't have room for discrimination based on anything
    whether, religion, gender, colour or favouritism.

    • Empowering women patrons across geographies. Upgrading their business plan with
    OYO’s suite of products and technology.

    • Investing in the next generation of women OYO Preneurs; 1 in 4 roles are held by
    women.

    • We recognize the value of building a diverse workforce and creating an inclusive


    workplace where all employees are treated equally with respect and dignity.
    The company announced a series of initiatives in this direction to help employees
    upskill and prepare for the changing needs of the hospitality industry.

    Some of these measures include-

    • Five day work week, weekend curfew & new ways of working: With effect from
    August 2020, all Saturdays across regional and corporate teams will be a
    holiday. There will be roasters for field roles that require working on Saturdays
    to ensure a five-day working week.

    • Hybrid Workplace Model: Employees in India will continue to follow the


    Hybrid Workplace model, giving them the flexibility of ‘working from
    anywhere.
    • OYO X Cure. fit: OYO has also partnered with Cure. fit to offer its 12 month-
    membership at specially negotiated rates, where OYO will bear 50% of the fee.

    • Upskilling platforms: In order to offer upskilling and career growth


    opportunities by investing in employees’ professional growth, OYO launched
    Data Science Academy & Young Turks program.

    • Surprise Holiday: OYO also announced that it would offer employees a surprise
    holiday to showcase gratitude to employees
    BIBLIOGRAPHY
    https://wwipl.com/services/oravel-stays-limited/fi
    nancial
    www.oyorooms.com
    www.peoplematters.in
    www.wikipedia.combstrategyhub.com

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