PITCH DEC

Mirjam Nilsson​​
 P R E S E N TAT I O N
ABOUT US

T I T L E
At Contoso, we empower organizations to foster collaborative
thinking to further drive workplace innovation. By closing the 2
loop and leveraging agile frameworks, we help business
grow organically and foster a consumer first mindset.​
PROBLEM

P R E S E N TAT I O N
Customers Market gap

66% of US consumers Few, if any, products on the

T I T L E
spend money on multiple market help customers like we
products that only partially do​
resolves their issue 3

Costs Financials

Loss of productivity costing Millennials account for about a

consumers thousands of dollars quarter of the $48 billion spent
on other products in 2018​
 P R E S E N TAT I O N
SOLUTION

T I T L E
4

Close the gap Ta r g e t a u d i e n c e Cost savings Easy to use

Our product makes consumer Gen Z (18-25 years old) Reduce expenses for replacement Simple design that gives
lives easier, and no other product products customers the targeted
on the market offers the same information they need​
features​
P R O D U C T O V E RV I E W

P R E S E N TAT I O N
T I T L E
Unique First to market
Only product specifically dedicated to First beautifully designed product
this niche market that's both stylish and functional​ 5

Te s t e d Authentic
Conducted testing with college Designed with the help and input of
students in the area​ experts in the field ​
 P R E S E N TAT I O N
PRODUCT BENEFITS

T I T L E
C o o l a n d s t y l i s h p r o d u c t​
6
Areas for community connections

O n l i n e s t o r e a n d m a r k e t s w a p​
COMPANY
OVERVIEW
BUSINESS MODEL

P R E S E N TAT I O N
T I T L E
A b s t r a c t​ D e s i g n​ 8
R e s e a r c h​

We based our research on market We believe people need more Minimalist and easy to use ​
trends and social media​ products specifically dedicated
to this niche market​
 P R E S E N TAT I O N
MARKET
O P P O RT U N I T Y
O V E RV I E W

T I T L E
9

$3B $1B $2B

Opportunity to build​ Freedom to invent​ Few competitors​
Fully inclusive market​ Selectively inclusive market​ Specifically targeted market​
Total addressable market​ Serviceable available market​ Serviceable obtainable market​
 P R E S E N TAT I O N
MARKET
O P P O RT U N I T Y
C O M PA R I S O N

T I T L E
B Opportunity to Build
Revenue over 12 months​ 10

$2B Freedom to Invent

M a r k e t s h a r e​

$1B Few Competitors

Obtainable market​
 P R E S E N TAT I O N
OUR COMPETITION

T I T L E
CONTOSO COMPETITORS 11

Our product is priced below that of other companies on Company A​

the market​ Product is more expensive​

Design is simple and easy to use, compared to the Companies B & C ​

complex designs of the competitors​ Product is expensive and inconvenient to use​

Affordability is the main draw for our consumers to our Companies D & E​
product​ Product is affordable, but inconvenient to use
OUR COMPETITION GRAPHIC

P R E S E N TAT I O N
CONVENIENT

T I T L E
A CONTOSO

12
EXPENSIVE AFFORDABLE

D
B
C

E
INCONVENIENT​
 P R E S E N TAT I O N
G R O W T H S T R AT E G Y
How we’ll scale in the future

T I T L E
13
FEB 20XX M AY 2 0 X X OCT 20XX

Roll out product to high profile Release the product to the Gather feedback and adjust
or top-level participants to general public and monitor product design as necessary​
help establish the product​ press release and social media
accounts​
TWO-YEAR ACTION PLAN

P R E S E N TAT I O N
Run focus
Draft blueprints​ Gather feedback​
groups​

T I T L E
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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Test design​ Launch design​ Deliver to client

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
FINANCIALS

P R E S E N TAT I O N
YEAR 1 YEAR 2 YEAR 3
Detailers​ 5,000​ 40,000​ 160,000​ ​

Users​ 50,000​ 400,000​ 1,600,000​ ​

Sales​ 500,000​ 4,000,000​ 16,000,000​ ​

T I T L E
Average price per sale​ 75​ 80​ 90​ ​

Revenue @ 15%​ 5,625,000​ 48,000,000​ 216,000,000​ ​

GROSS PROFIT​ 5,625,000​ 48,000,000​ 216,000,000​ ​ 15

Expenses​ ​ ​ ​ ​

Sales & marketing​ 5,062,500​ 38,400,000​ 151,200,000​ ​

Customer service​ 1,687,500​ 9,600,000​ 21,600,000​ 70%​

Product development​ 562,500​ 2,400,000​ 10,800,000​ 10%​

Research​ 281,250​ 2,400,000​ 4,320,000​ 5%​

T O TA L E X P E N S E S ​ 7,593,750​ 52,800,000​ 187,920,000​ 2%​

EBIT -1,968,750 -4,800,000 28,080,000 ​

 P R E S E N TAT I O N
T I T L E
OUR
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TEAM

TA K U M A H AYA S H I​​ M I R J A M N I L S S O N​​ F L O R A B E R G G R E N​​ R A J E S H S A N T O S H I​​

President Chief Executive Officer​ Chief Operations Officer​ VP Marketing​
 P R E S E N TAT I O N
T I T L E
TA K U M A H AYA S H I​​ M I R J A M N I L S S O N​​ F L O R A B E R G G R E N​​ R A J E S H S A N T O S H I​​
OUR President Chief Executive Officer​ Chief Operations Officer​ VP Marketing​
17
TEAM

G R A H A M B A R N E S​ R O WA N M U R P H Y​ E L I Z A B E T H M O O R E​ R O B I N K L I N E​
VP Product​ SEO Strategist​ Product Designer​ Content Developer​
 FUNDING

P R E S E N TAT I O N
T I T L E
1 2K 14K 32K 82K
18

Property Angel Investments Cash Shares

Revenue obtained from property Amount obtained through other Liquid cash we have on hand​ Number of shares converted into
rentals​ investors​ USD​
 P R E S E N TAT I O N
S U M M A RY
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually

T I T L E
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we
19
do business."​
 P R E S E N TAT I O N
THANK YOU

T I T L E
20

Mirjam Nilsson​​
206-555-0146​
[email protected]​
www.contoso.com​