Role of Community Health Nurse in Iec

ROLE OF
COMMUNITY
HEALTH
NURSE IN IEC
PREPARED BY
KRUPA MATHEW.M,
ASSISTANT PROFESSOR
OBJECTIVES
The student will be able to,
 define IEC
 list out the aims of IEC
 explain the IEC strategy
 explain the Steps and process of IEC
 detail the roles and responsibility of community health nurse
IEC
INTRODUCTION
The importance of health education has been
increasingly realised during the last three decades so
much that health education has emerged as a speciality in
itself. The aim of health education is to bring about a
change in health behaviour of the people in such a
manner that the harmful health practices given up while
good ones are reinforced.
DEFINITION
Information Education and Communication is
an approach which attempts to change or reinforce a
set of behaviour in a target audience regarding a
specific problem in a predefined period of time.
AIMS
 To change the health behaviour of individuals,

family and community.
 To prepare background or basis for change in
health behaviour.
 To change the norms of the community.
 To facilitate education for audience about public
health and to create awareness in public opinion.
 To obtain social, political support for health
activities
OBJECTIVES OF IEC
 Link supervision with training at various levels.
 Make supervision more oriented towards problem
solving.
 Improve the quality of services.
 Increase reach of services.
 Improve performance level with village community
volunteers.
 Combine interpersonal communication strategy with
mass media approach.
 Concentrate on local field problems both for
development of training material and their users.
SCOPE
1. Primary health care
2. Prevention/control on communicable and non
communicable diseases
3. Personal hygiene
4. Reproductive health/maternal and child health
services
5.Nutritional services
MAJOR COMPONENT OF IEC
Visit
schedule
Monitoring
and COMPONENT Training
evaluation
Supervision
IEC STRATEGY
MONITORING
IMPLEMENTIN
PLANNING AND
G
EVALUATION
PLANNING AN IEC STRATEGY
 Gain knowledge and incorporate community tradition
 IEC success when it is planned with a comprehensive
strategy
 Everything cannot be changed at once and focus on
relevancy.
 There must be true dialogue.
 Information overload is to be avoided.
 The timing should be appropriate.
 Fear arousal needs to be used with caution.
 Campaign for preventive behaviour.
 It should be cost effective.
STEPS OF DESIGNING AN IEC
 Know the problem
 Decide the audience / market
 Know your objectives
 Know your strategies
 Know your messages
 Select your communication channels &Tools
 Mobilize the Resources
 Know your success indicators
 (evaluation tools)
PROCESS OF IMPLEMENTING STRATEGIES
 Support of community leaders

 Involve target audience
 Establish linkage and relationships with NGO and others
 Interactions between health workers and clients
 Multimedia campaign
 Anticipate trouble and crisis communication plan
 Monitoring and evaluation
RESOURCES FOR IEC
 Print media
 Television
 Mass media
 Internet
 Radio
IEC IN NURSING
• At individual level
• At community level
AT INDIVIDUAL LEVEL
 Provides opportunity to develop personality,

knowledge, skills and confidence.
 It increase awareness.
 Reinforcement to sustain behavioral change.

 Communication is very important in nursing
practice.
AT COMMUNITY LEVEL
The role of a nurse in family planning programs with
IEC are:-
 Informing
 Persuading
 Motivating
 Encouraging
 To gain NURSES
confidenceRESPONSIBILITY
of people. IN IEC
 To arouse the interest in people about good health.
 To motivate them to bring about changes in habits for healthy
life.
 To prepare them for utilization of available health services.
 To develop a sense of responsibility among people towards
good health of the whole community
 It is necessary to use appropriate audio visual aids to
enhance the effect of health education.
 It is necessary to select the subject matter cautiously. The
nurse should be proficient in the art of incidental and timely
health education.
 The opportunities for health education should be widely
used.
 A friendly and cooperative feeling should be kept for health
education.
 Periodical evaluation and expected correction of health
education programmes with the help of various tools and
observation are also the responsibilities of a nurse.
 Health education should be planned and continuous.
 It is necessary to remove various obstacles in
communication.
 The sufficient preparation and cooperation of the
government and voluntary agencies, central health education
bureau, state health education bureau, directorate of audio
visual publicity, local leaders, teachers, health workers etc.

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ROLE OF

 To change the health behaviour of individuals,

 Support of community leaders

 Provides opportunity to develop personality,

 Reinforcement to sustain behavioral change.

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