Introduction To MIL Part 1 Communication Media Information and Technology Literacy

MEDIA AND INFORMATION LITERACY (MIL)
1. Introduction to Media and

Information Literacy (Part 1)
Communication Models
Prepared By : Media Literacy
RAUL A. DANES Information Literacy
Teacher I/ PNHS Technology (Digital) Literacy
MIL PPT 01, Updated: October 30, 2016
Learning Competencies
The learners will be able to…
 describe the nature of communication and the
concepts related to it (SSHS);
 describe how communication is affected by media and
information (MIL11/12IMIL-IIIa-1); and
 identify the similarities and differences of media
literacy, information literacy, and technology literacy
(MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media Literacy, Information Literacy, and
Technology (Digital) Literacy
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• How do we
communicate?
• Why do we
communicate?
Which of the following describes communication?
The process of exchanging information

The process of creating new ideas
The process of solving problems
A. The process of making decisions
Correct answer: A
How do we communicate?
Through verbal and non-verbal means

Through written communication only
Through body language only
A. Through gestures and sign language only
Correct answer: A
Which of the following is NOT a form of
communication?
Speaking
Writing
Listening
A. Thinking
Correct answer: D
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
TRANSMISSION MODELS
Lasswell’s Communication Model (1948)
Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?
Who is the sender/communicator in the communication
process?
Message
Medium/Channel
Receiver
A. Sender/Communicator
Correct answer: D
What is the purpose of identifying the medium/channel
in communication?
To understand the effect of communication
To analyze the sender/communicator
To explore the message content
A. To determine how the message is transmitted
Correct answer: D
Which component of the communication process
represents the information being conveyed?
Sender/Communicator
Message
Medium/Channel
A. Receiver
Correct answer: C
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
TRANSMISSION MODELS
Westley and MacLean’s Model of Communication
(1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
TRANSMISSION
MODELS
Gerbner’s Model of
Communication (1956)
PUBLICITY MODEL
• communication as display and attention
• audience as “spectators” rather than participants
or information receivers
RECEPTION MODEL
• “Encoding/ Decoding"
model of
communication by
Stuart Hall (1993)
• Messages are open to
various
interpretations.
RECEPTION MODEL
Osgood- Schramm Model Of Communication
(1954)
RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
What have you learned about communication after
studying the different models?
SENDER MESSAGE MEDIUM RECEIVER EFFECT
How is communication affected by
media and information?
MEDIA INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
How does media affect communication?
Media has no effect on communication

Media enhances communication by providing more channels for interaction
Media hinders communication by adding complexity to the process
Media influences communication by shaping the perception of messages
A. Media reduces the need for direct communication
Correct answer: D
FORMATIVE ASSESSMENT: RECITATION
 How does Facebook serve as a
tool for communication?
 How did Facebook affect the way
people communicate with each
other?
 How did Facebook affect the
quantity and quality of
information available to people?
How can Facebook be used as a tool for
communication?
By sharing personal information with friends
By posting updates and photos on one's profile
By sending private messages to friends
A. All of the above
Correct answer: D
Analyze and explain this illustration.
DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION
RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION
LOOK FOR LOOK FOR

INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.
• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
MEDIA AND INFORMATION
LITERACY (MIL)
Which of the following statements accurately describes
media and information literacy (MIL)?
The ability to access, evaluate, and create media and information
The ability to only access and evaluate media and information
The ability to create, but not access or evaluate media and information
A. The ability to access and create media and information, but not evaluate
Correct answer: A
Why is media and information literacy important in
today's world?
To entertain oneself
To spread misinformation
To critically analyze and evaluate information
A. To restrict access to information
Correct answer: C
VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
FORMATIVE ASSESSMENT:
Graphic Organizer
Complete the Venn
diagram. Media
Literacy
Technology
Information
(Digital)
Literacy
Literacy
REFERENCES
 Media and Information Literacy Curriculum Guide by DepEd
 Media and Information Literacy by Boots C. Liquigan, Diwa Learning
Systems Inc.
 UNESCO Media and Information Literacy Curriculum for Teachers
 http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-co
mm-culture.html
 http://juliemartin.org/juliemartin-audiencesreception.pdf
 http://communicationtheory.org/category/communication-models/
page/2/

Introduction To MIL Part 1 Communication Media Information and Technology Literacy

Uploaded by

Copyright:

Available Formats

Introduction To MIL Part 1 Communication Media Information and Technology Literacy

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Introduction To MIL Part 1 Communication Media Information and Technology Literacy

Uploaded by

Copyright:

Available Formats

MEDIA AND INFORMATION LITERACY (MIL)

1. Introduction to Media and

The process of exchanging information

Through verbal and non-verbal means

the exchange of information and the

Who Says What In Which To Whom With what

Media has no effect on communication

LOOK FOR LOOK FOR

• The ability to recognize when information

You might also like