Presented by: Vedasurti.S.

R
Soundaravalli
Saniya Joshi
 CONTENT

01 02 03 04 05 06

Product Price Place Promotion Presentation Personnel

ABOUT
 It was founded by Dhirubhai Ambani in 1958 and is
currently led by his son, Mukesh Ambani.

 Reliance Industries Limited is an Indian multinational

conglomerate company headquartered in Mumbai,
Maharashtra.

 Since its inception in 2006, Reliance Retail has grown to

become India’s largest retailer delivering superior value to its
customers, suppliers and shareholders

 Reliance Retail becomes the largest retailer by revenue in

2014, fulfilling the aspirations of millions across the country
and bringing international experiences at affordable prices to
every corner of India.

 Reliance Group of Industries is also one of the most valuable

companies in India and is listed on the Bombay Stock
Exchange and the National Stock Exchange.
There motto “Growth is Life” aptly captures
the ever-evolving spirit of Reliance. They
have evolved from being a textiles and
polyester company to an integrated player
across energy, materials, retail, entertainment
and digital services. In each of these areas,
they are committed to innovation-led,
exponential growth.
1 Product
Reliance Retail's product strategy is centered on
providing high-quality products at competitive
prices. The company sources products from both
domestic and international suppliers, ensuring a
diverse and well-stocked product range. Reliance
Retail also emphasizes innovation and product
development, introducing new products and
designs regularly to meet evolving consumer
preferences.
Categories
Categories & Brands Associated with it

1. Consumer Electronics:- In Consumer Electronics, Reliance

Retail operates Reliance Digital and MyJio Store formats offering a
wide range of consumer electronics, home appliances, computing
and mobility products, latest gadgets and accessories. These stores
are backed by resQ, a full-fledged service organization and India’s
only ISO 9001 certified electronics service brand.
Categories & Brands Associated with it

2. Fashion & Lifestyle:-In Fashion & Lifestyle,

Reliance Retail operates a portfolio of formats that serves
customers across value, mid, premium and luxury segments.
Reliance Retail operates Trends, Trends Woman, Trends
Man, Trends Footwear, Avantra by Trends, Azorte, Centro,
Reliance Jewels, Hamleys formats and a portfolio of more
than 50 marquee international brands such as GAP, Armani,
Burberry, Diesel, GAS, Marks & Spencer, Superdry, Brooks
Brothers, Steve Madden and more.
Categories & Brands Associated with it

3.Grocery:-In Grocery consumption basket,

Reliance Retail operates Fresh Signature, Smart
superstore, Smart Bazaar, Smart Point, Freshpik, Shree
Kannan Departmental, 7-Eleven and Jayasurya stores
focused on food, fresh produce, bakery, dairy products,
home and personal care products, as well as general
merchandise items. In addition, it runs quick commerce
company, Dunzo and subscription-based hyperlocal
delivery platform, Milkbasket.
Categories & Brands Associated with it

4. Connectivity:- Reliance's primary connectivity brand is

Jio. It is a leading telecom operator in India, offering a wide
range of services, including mobile broadband, fixed
broadband, and enterprise solutions. Jio is known for its
affordable prices, high-speed data, and wide coverage. The
brand has revolutionized the telecom sector in India, making
mobile and internet connectivity accessible to millions of
people.

5. Pharma Retail:-In Pharma, Reliance Retail addresses both

online and offline needs of Indian consumers through Netmeds
digital platform and a fast-expanding range of Netmeds
freestanding stores.
 2 Place
Location
Reliance Retail operated 18,446 stores across 7,000+
towns.

Operating Hours
The operating hours of Reliance stores vary depending
on the specific location and store type. However, most
Reliance stores are typically open from 10:00 AM to
10:00 PM. Some stores may also be open on Sundays.

Space
In total they have 70.6 million sqft retail area
 Reliance have their store locator to help its customer locate there stores near
them.
Categories & Brands Associated with it
Consumer Electronics:- In Consumer Electronics, Reliance
Retail operates Reliance Digital and MyJio Store formats
offering a wide range of consumer electronics, home appliances,
computing and mobility products, latest gadgets and accessories.
These stores are backed by resQ, a full-fledged service
organization and India’s only ISO 9001 certified electronics
service brand.

Connectivity:- Reliance's primary connectivity brand is Jio. It

is a leading telecom operator in India, offering a wide range of
services, including mobile broadband, fixed broadband, and
enterprise solutions. Jio is known for its affordable prices, high-
speed data, and wide coverage. The brand has revolutionized the
telecom sector in India, making mobile and internet connectivity
accessible to millions of people.

Pharma Retail:-In Pharma, Reliance Retail addresses both

online and offline needs of Indian consumers through Netmeds
digital platform and a fast-expanding range of Netmeds
freestanding stores.
Categories & Brands Associated with it
Fashion & Lifestyle:-In Fashion & Lifestyle, Reliance
Retail operates a portfolio of formats that serves customers
across value, mid, premium and luxury segments. Reliance
Retail operates Trends, Trends Woman, Trends Man, Trends
Footwear, Avantra by Trends, Azorte, Centro, Reliance Jewels,
Hamleys formats and a portfolio of more than 50 marquee
international brands such as GAP, Armani, Burberry, Diesel,
GAS, Marks & Spencer, Superdry, Brooks Brothers, Steve
Madden and more.

Grocery:-In Grocery consumption basket, Reliance Retail

operates Fresh Signature, Smart superstore, Smart Bazaar,
Smart Point, Freshpik, Shree Kannan Departmental, 7-Eleven
and Jayasurya stores focused on food, fresh produce, bakery,
dairy products, home and personal care products, as well as
general merchandise items. In addition, it runs quick
commerce company, Dunzo and subscription-based hyperlocal
delivery platform, Milkbasket.
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3
PART THREE
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 5 Presentation
Reliance retail has a variety of store formats: .

• Free Standing store

1
Mall based
• Mall based store
2
Free standing
• Neighborhood store
3 Neighborhood
5 Presentation
.

Most of the outlets need around 2000-5000 sq feet

Separate entry and exit points

Chocolates and other kids item near cash counter

 Factors of store locations Population Density
The population in the areas where Reliance Retail
stores are located is growing. For example, the
population of India is expected to grow from 1.38
billion in 2023 to 1.66 billion in 2032. This
Population density growth is being driven by a number of factors, in-
Demographics
cluding urbanization and rising incomes.

Demographics
The demographics in the areas where Reliance Retail
stores are located are favorable. For example, the
median age in India is 27.9 years old, which is
relatively young. This means that there is a large and
growing population of young people who are potential
customers for Reliance Retail.

Traffic
Reliance Retail's stores are located in ar-
Traffic eas with high traffic counts. This means
that the company's stores are easily acces-
sible to potential customers.
How reliance retail meets its target audience by their selected location

Socio-economic status
Reliance Retail identifies neighborhoods and cities with a strong middle-class and upper-
middle-class population. This aligns with its positioning as a premium retail brand offering
high-quality products and services.

Age distribution
Reliance Retail considers the age distribution of the target audience for its specific brands and
store formats. For instance, Reliance Digital focuses on areas with a higher youth population,
whereas Reliance Trends caters to a more mature audience .
How reliance retail meets its target audience by their selected location

Retail Competitive Landscape

Reliance Retail analyzes the competitive landscape of the retail sector in the chosen location.
It avoids direct competition with established players, opting for areas where it can establish a
dominant presence.

Access to transportation
.
Reliance Retail prioritizes locations with good accessibility via public transportation or
private vehicles. This ensures that customers can easily reach its stores.
How reliance retail meets its target audience by their selected location

Retail Penetration
Reliance Retail considers the level of retail saturation in the area. It avoids overcommitting to
areas already saturated with similar retail chains to avoid cannibalizing its own sales..

Visibility and Proximity to Target audience

.
Reliance Retail prefers high-visibility locations with easy signage and proximity to the
target audience's residences or workplaces. This maximizes foot traffic and brand
awareness.
 6 Personnel
How Reliance retail sells its products to customers:

Reliance Trends stores

Reliance Fresh stores offer customized offer a variety of fashion
grocery baskets based on a customer's and lifestyle products that
household size and dietary needs. are designed to appeal to
different customer
segments

Reliance Digital stores offer a Reliance Smart stores

curated selection of electronics offer a wider selection of
products that are relevant to the latest products that are tailored
trends and technologies. to the needs of families
and businesses
6 Personnel
.

Well trained staff at stores to help people

with their purchase

Well dressed staff with red uniform

Use scenario planning as a tool for quick

decision making multiple counters for
payment.
 Reliance retail on giving customer experience
Providing a Omnichannel experience
Offering unique and differentiated
products
Reliance Retail offers its customers a variety of
ways to shop, including in-store, online, and
The company's private label brands, such as Freshpik
and Reliance Smart, offer high-quality products at
competitive prices.
01 02 through mobile apps.
The company's website and mobile apps are
easy to use and offer a wide range of features,
Reliance Retail also offers a range of products that
such as product reviews, wish lists, and order
are sourced directly from farmers and artisans.
tracking.
Reliance Retail's in-store experience is
03 04 designed to be convenient and efficient, with
self-checkout kiosks and mobile payment
options.
Creating an engaging environment
Offering value added services
Reliance Retail's stores are designed to be Reliance Retail offers a variety of value-
visually appealing and easy to navigate. added services to its customers, such as
The company's stores are well-stocked and personal shopping, gift wrapping, and
have a wide variety of products on display. delivery.
Reliance Retail's staff is friendly and helpful The company also offers a loyalty program
and can provide customers with assistance in that rewards customers for their spending.
finding the products they need. Reliance Retail's customer service team is
available to answer questions and resolve
issues.
 6
Signage of reliance retail
Indoor signage
Outdoor Signage

•Reliance Retail's indoor signage is used to direct

customers to different areas of the store, such as the
grocery aisles, the electronics department, and the
Reliance Retail's outdoor signage is typically large and eye-catching, with checkout counters.
the company's logo prominently displayed. •The signage is also used to promote products and
The signage is often backlit, making it visible at night. services, such as seasonal items, clearance items, and
Reliance Retail's outdoor signage may also include information about the special offers.
store's hours of operation, contact information, and current promotions. •Reliance Retail's indoor signage is typically brightly
lit and easy to read
 6
Signage of reliance retail

Color palette of Reliance retail

Product Signage Digital signage

Reliance Retail is increasingly using

Reliance Retail uses product signage
digital signage in its stores. Digital
to provide information about its
signage can be used to display a
products, such as the price, size, and
variety of content, such as product
ingredients. The signage may also
information, promotional messages,
include product descriptions,
and news and weather updates.
nutritional information, and cooking
Reliance Retail's digital signage is
instructions. Reliance Retail's product
typically located in high-traffic
signage is typically located near the
areas, such as near the entrance and
products being promoted
exit of the store.
 6 Reliance Retail supports its sales team with a variety of internal marketing
initiatives, including:

Sales training and development Sales incentives

Reliance Retail provides its sales team with

comprehensive training on its products, services, and
sales processes. The company also offers ongoing Reliance Retail offers a variety of sales incentives and motivation
training and development opportunities to help its sales programs to reward its sales team for their performance. These
team stay up-to-date on the latest industry trends and best programs can include cash bonuses, trips, and other prizes.
practices.
Signage of Reliance Retail

Promotional Way finding Outdoor signage

signage signage

1 2 3 4 5

Digital signage Product signage

Thank you