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Apple

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Chirag Mandowara
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21 views15 pages

Apple

Uploaded by

Chirag Mandowara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CASE STUDY_APPLE

Strategic Management
 Apple Inc has managed to offer unique products in the market, a fact that has enabled the
company to win a significant proportion of the market share. For instance, the company has
managed to provide high quality products when compared to its competitors.

 It has also managed to develop a good relationship with its customers, a fact that has enabled
the company to attract and retain a large number of customers.

 Apple Inc has utilized its available resources maximally, a situation which has also contributed
to its success. For instance, the company has highly productive and experienced personnel
that have significantly contributed to the company’s high level of performance.

 The company also has adequate financial resources; which has supported perpetual research
activities. Continued research has enabled the organization to maintain a high level of
innovation.
Strategic Management

 In the recent past, the market has drastically changed.


More competitors are entering into the industry a thing
that has resulted in risky price wars. In order to resolve
this problem, Apple Inc has decided to expand its market
so as to increase its level of sales.
Description and Analysis of the Sector of Industry

 Apple Inc was founded in 1976 in Santa Clara in California. The establishment
of the company was the contribution by Steven Jobs and Steve Wozniak.

 In 1984, the company made a major step when it unveiled Macintosh


computer, which earned the company a great recognition.

 The company is involved in the production of products such as ipod, iPhones,


iPads, and Macintosh computers.

 iPads has batteries that can last for more than ten hours. In other words, Apple
has managed to introduce into the market high quality products hence winning
a significant number of customers.
Description and Analysis of the Sector of Industry

 Since its establishment, the company has concentrated in computers.


However, the company has done a significant work in the entire
electronic industry.

 The company maintains good working conditions for its employees while
giving adequate attention to their motivation. This has helped in
employee retention hence retaining competent and experienced
personnel.
Vision & Mission
 Vision
 Over the past, Apple has recorded a recommendable performance through
invention and reinventions.
 The company is committed in providing best computing experience to the users
including educators, creative professionals, students as well as the other
consumers from all over the world .

 The company has managed to realize this by providing high quality software,
hardware, and internet offerings.
 Mission
 Apple is determined at maintaining a secure and quality
environment, safety, and health for its customers,
employees and the entire community all over the globe.
 The company emphasized on the need for maintaining a
friendly environment for the current as well as the future
generation. In order to achieve this, the company has
integrated all these aspects in its management practices
to facilitate in realizing their vision.
Competitors

 Hewlett-Packard (HP),
 Dell, and
 IBM

 Since Apple is involved in production of a wide range of products, it also faces


competition from Microsoft in a range of areas in personal computer software
industry.
SWOT Analysis for Apple Inc.
 Strengths

 The company has managed to retain a high level of innovation. This has
enabled it to introduce high quality products with more features. E.g. (ipad2)
has a long life battery which can last for ten hours. This is a major
improvement since most of the similar products have a low battery life.

 Apple Inc has also enjoyed financial stability. The company has adequate cash
reserves, the fact which has helped the company in funding activities like
research which fosters innovation.

 Therefore, a significant amount of funds is allocated to the research


operations.
 Strengths
 Research processes has also enabled the company to improve the quality of its
products with time. This has helped in increasing the level of customer
satisfaction.

 Strong brand image: Apple Inc has already developed a strong brand. This has
developed a strong relationship with its customers hence forming a stable
customer base. The company’s products have a good reputation throughout the
world. It is therefore even easier to market its products in the global market.
 Weaknesses
 Despite of wide range of strengths associated with the Apple Inc, the
company has some weaknesses. These weaknesses has tended to
threaten the company’s efforts to achieve its goals and realizing its
missions.
 Apple Company has been one of the strongest players in the United
States market. Over the past, the market has been faced with tight
economic difficulties.

 Saturation of the U.S. PC market has even made things worse. The
company is therefore forced to spend a lot of cash at the expense of
increasing market pressures without strategic innovation integration.
 Weaknesses

 High selling prices.

 Sales limited mainly to high-end market


 Opportunities
 The company has the opportunity to develop its music player and itunes into mobile
phone format.
 Another opportunity for the company lies on the wide range of its wireless
products. The demand of wireless products is expected to increase in the future.
Therefore, the company will be able to increase its sales in the future.
 Creation of new product lines.

 However, the company performance in the international market remained relatively


lower. The company is planning to penetrate further in the international as well as
the domestic market. This will help in increasing the company’s market share.
 Threats
 Aggressive competition. (software, hardware)
 Imitation
 Price wars
 Reduction of the profit margins.
 Economic uncertainties in US market
 Rising labor cost in countries where Apple plants are
located
Porter’s Five Forces Model
Implemented to Apple Inc

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