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Session 7-8 Key Issues in The Digital Environment

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Elkana Antonio
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66 views10 pages

Session 7-8 Key Issues in The Digital Environment

Uploaded by

Elkana Antonio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Course : E-business Strategy

Effective Period : March 2020

Key issues in the digital


environment

Session 7 -8
Acknowledgement

These slides have been adapted from:


DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT
SEVENTH EDITION
Dave Chaffey, Tanya Hemphill David Edmundson-Bird (2019).
PEARSON. United Kingdom.
ISBN : 978-1-292-19333-5 (print)
Chapter 4
Learning Objectives

After completing this chapter, you should be able to:

• Identify the different elements of an organisation’s


macro-environment that impact on an organisation’s
digital business and digital marketing strategy
• Assess the impact of legal, privacy and ethical
constraints or opportunities on a company
• Assess the role of macro-economic factors such as
economics, governmental digital business policies,
taxation and legal constraint
The Main Issue
• Social factors
• Legal and ethical factors
• Economic factors
• Political factors
• Technology factors
• Cultural factors
• Factors affecting e-commerce buying behaviour
• Privacy and trust in e-commerce
• Environmental and green issues related to Internet usage
• Taxation
• Freedom-restrictive legislation
• Economic and competitive factors
• The implications of e-commerce for international B2B
• Government and digital transformation
• Technological innovation and technology assessment
Chapter Summary
1. Environmental scanning and analysis are necessary in
order that a company can respond to environmental
changes and act on legal and ethical constraints on its
activities.
2. Environmental constraints are related to the micro-
environment variables reviewed in Chapter 5 and the
macro-environment variables in this chapter using the
SLEPT mnemonic.
3. Social factors that must be understood as part of the
move to the Information Society include buyer
behaviour characteristics such as access to the Internet
and perceptions about it as a communications tool.
4. Ethical issues include the need to safeguard consumer
privacy and security of per-sonal information. Privacy
issues include collection and dissemination of customer
information, cookies and the use of direct email.
Chapter Summary
5. Legal factors to be considered by e-commerce
managers include: accessibility, domain name
registration, copyright and data protection legislation.
6. Economic factors considered in the chapter are the
regional differences in the use of the Internet for trade.
Different economic conditions in different markets are
considered in developing e-commerce budgets.
7. Political factors involve the role of governments in
promoting e-commerce, but also trying to control it.
8. Rapid variation in technology requires constant
monitoring of adoption of the technology by customers
and competitors and appropriate responses
Group Video presentation
• Parallel presentation between 2 groups
• Presentation between two groups and do it together
in all group.
• When one group presented another group take a
note for the material of the presentation.
• Then upload the video in a private channel and send
the link for the lecture cc to [email protected]
Session 9 & 10 Preparation

• All student mandatory to write a resume from


the session 7-8 Digital business strategy at
home
• During the session 7-8 create an infographic
and bring the resume to the lecture into
classroom.
Individual
Assignment – session 13&14

• The student write an article based on selective topic


from Digital Business And E-Commerce Management
textbook
• course (min 450 words with Ms.doc format (.doc) )
• Every members in one group must choose different
topics to write the article
• Students submit softcopy upload in Binusmaya –
Assignment Menu (created by the Lecturer)
o File name Format: StudentID_StudentName_Title of
the article
o Deadline : Session 14 e-business strategy course
@schoolisbinus

http://sis.binus.ac.id

schoolisbinus

SIS Binus

http://www.facebook.com/schoolisbinus

[email protected]

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