HYBRID
MARKETING
Kevin Boby
29 th A batch
AGENDA
Traditional Digital Hybrid Benefits of Conclusion
Introduction Marketing Marketing Channels of Hybrid
Marketing Marketing
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Introduction
Hybrid marketing is a promotional approach
that combines traditional marketing and
digital marketing
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Traditional Marketing
Traditional marketing is any
form of marketing that uses
offline media to reach an
audience
Handouts
Billboards
Direct Mail
Newspaper ads
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Digital Marketing
Digital marketing is the
practice of promoting
products or services with the
help of device and technology
Social Media Marketing(SMM)
Search Engine Optimization(SEO)
Search Engine Marketing(SEM)
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Example
Nike’s Online and Offline Coca-cola’s share a Coke
Integration Starbucks Reward Program Campaign
Nike seamlessly combines its Starbucks employs a hybrid This campaign involved printing
physical stores with a robust approach by combining its popular names on coca cola
online presence. They use traditional brick and mortar cafes bottles and cans while the
social media to connect with with a mobile app that allows personalized products available
customers, launch exclusive customers to order ahead , earn in physical stores, the campaign
online releases, and ecourage in rewards and receive personalized encouraged people to share
store visits through digital promotions, bridging the gap there experiences on social
promotions between online and offline media, creating a digital buzz.
experiences
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Channels of Hybrid
Marketing
• Influencer Collaborations
• Event Marketing with Online Promotions
• Geo targeted online ads
• Offline and online Advertising
• Click and Mortar Retailing
• Social Media in Person Events
• Direct Mail with Digital Follow up
• Mobile Marketing with QR Codes
• Email Marketing with Direct Mail
• Social Media Advertising
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Benefits of Hybrid Marketing
• Increased Reach
• Omni – Channel Experience
• Diversified Audience Engagement
• Enhanced Brand Consistency
• Optimized Marketing ROI
• Adaptability to Audience Behavior
• Improved Trust and Credibility
• Data Integration for insights
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Conclusion
. In conclusion, hybrid digital marketing
Combines old and new ways to reach
consumers. It presents a dynamic and
comprehensive approach by merging both
online and offline strartegies
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THANK YOU!
