Scribd Logo
Upload

Welcome to Scribd!

  • 4 views

    CVJ Daily Melody Presentation

    Uploaded by

    Hatta Wicaksono Naim

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    CVJ Daily Melody Presentation

    Uploaded by

    Hatta Wicaksono Naim
    4 views13 pages

    Original Title

    Cvj Daily Melody Presentation

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4 views13 pages

    CVJ Daily Melody Presentation

    Uploaded by

    Hatta Wicaksono Naim

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Company Profile

    Presentation by Ingoude Pasta


    Content of the
    Presentation
    01 Company Profile 03 Business Strategies

    02 Brief History 04 Marketing Strategies


    About the Company
    Ingoude Pasta is a world-class pasta maker
    company specializing in making pasta products
    native to Italy. Its humble origins as a small-time
    pasta maker in the country contributed to its
    commitment to delivering authentic instant Italian
    pasta to everyone.
    History the Company
    The company was initially started as a small but renowned trattoria
    in Southern Italy in 1976. The trattoria was well-known and highly
    beloved because of its high-quality pasta dishes.

    It was expanded into a famous pasta maker in the region before


    expanding to the European market in 1983 and the international
    market in 1989.
    Customer Value Journey
    5. Excite
    This stage is something you must go back to again and
    again. Each time a customer does what you ask of them
    (attend a webinar, fill out a form, buy a product) there
    should be a marketing follow-up that maximizes the
    perceived value.

    A home cleaning products includes a few free refill and a


    Quick Start Guide so their customers can have an amazing
    product of cleaning within minutes of opening the box
    Customer Value Journey
    6. Ascend
    The Ascend Stage is where you turn a one-time buyer
    into a multi-buyer. You want to move your new customer
    to buy your next offering, which is most likely your core
    offer. Now is the time to make that offer.

    Daily Melody sells a new health care products for $30 and
    pure natural kit, cosmetics, and home cleaning products for an
    additional price of $15
    Customer Value Journey
    7. Advocate
    An advocate is someone who speaks positivGetting
    advocates helps generate awareness, trust, and credibility
    with a wider audience, which helps you get more
    customers and continue to grow.ely of your business.
    They may not necessarily promote your business as yet,
    but when prompted, they’ll respond favorably.

    A home cleaning product chain creates a branded hashtag for


    social media, then comments and reposts content of customers
    that use the hashtag
    Customer Value Journey
    8. Promote
    The Promote stage focuses on building brand promoters
    who are actively marketing to their audience on your
    behalf. This may involve rewards, affiliate, or referral
    programs, or just making it easy for happy customers to
    toot your horn. Whether compensated or not, brand
    promoters generate referrals from a trusted source, often
    lowering your customer acquisition costs..

    A beauty products (cosmetics) earns 20% commission from a


    certain makeup brand on every purchase by one of their
    viewers when they use her affiliate link
    Item 4
    12.5%

    Item 3
    12.5%

    Company Item 1
    50%

    Strategies
    Item 2
    25%
    Our Strategies
    Strategy 1
    Marketing of Ingoude Pasta products in a targeted
    demographic

    Strategy 2
    Distribution of Ingoude Pasta products to the market

    Strategy 3
    Expansion of business in the location of the targeted
    demographic
    Item 1
    50

    Company Item 3

    Strategies
    75

    Item 2
    25
    Important Facts
    Achievements
    The most favored instant pasta products in more than 25
    countries

    Culture
    An accommodating, professional, and high-achieving
    work environment

    Market Share
    43% total of market share in the industry of instant pasta
    Thank you very much!
    Presentation by Ingoude Pasta

    You might also like