LDRMNGT-MODULE 3

THE DIFFERENT
CONTEXTS
OF ART
ENCOUNTERS
This lesson explains the importance of Philippine art and
cultural forms in the community, which may mean
clusters of residents in a region, ancestral land, or
metropolitan center.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

Learning Guide
 Identify the different contexts of encounters with art. Think of the factors that
create categories of distinction among them.
 What makes up a community and how and why does art become part of its
heritage?
 What differentiates a government-run art institution from one run by a private
entity and why do these art institutions exist? What purpose do they server?
 What distinguishes an artist-run initiative from one run by a third-party
individual or institution?

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

CONTEXTS
All about relationships and may vary
according to the space where projects occur and
the arts managers who organize them (encounter
between art and audience).

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

The different contexts of art encounters:

•INSTITUTIONAL
•COMMUNITY
•MARKET
•ARTIST-RUN INITIATIVES

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

INSTITUTIONAL
projects are led by institutions
that operate on a national,
regional or international scale

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

COMMUNITY
where art is strongly linked to its
social relevance; maybe mediated
by civil society organizations or
the artisan themselves; or can be
situated in metropolitan areas

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

MARKET
relationship between art and
economics such as
entrepreneurs who have
creative enterprise out of their
love of arts

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

ARTIST-RUN
INITIATIVES
artists may establish
organization or solo venture
and deal with their market
directly in order to sustain
themselves through craft

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

THE RANGE OF CONTEXTS

1. Artisans and Collectives in the Community
2. Art Institutions
3. Art-based Entrepreneurial Ventures

Juan Sumulong Memorial Schools System Inc. – Senior High School

THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

Artisans and Collectives in the

Community

Juan Sumulong Memorial Schools System Inc. – Senior High School

ARTISANS AND COLLECTIVES IN COMMUNITY

Arts encountered in
communities are:
• ritual - based (related to
myths, customs and
traditions)

Juan Sumulong Memorial Schools System Inc. – Senior High School

ARTISANS AND COLLECTIVES IN COMMUNITY

Arts encountered in
communities are:
• considered culture bearers
(acknowledged by expert in
the community the art form
they are identified with)

Juan Sumulong Memorial Schools System Inc. – Senior High School

ARTISANS AND COLLECTIVES IN COMMUNITY

Arts encountered in communities are:

• have a strong social component (happen
according to the community’s notion of time
and seasons and do not exist for profit) can be:
• tangible heritage consists of objects/ materials
of craftsmanship and creativity
• intangible heritage consists of stories, songs,
dances and other performances

Juan Sumulong Memorial Schools System Inc. – Senior High School

THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

Art Institutions

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART INSTITUTIONS

An art institution is an
organization with
established hierarchies,
structures of authority and
channels of
communication.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART INSTITUTIONS

Art Institutions Run by the Government

• Institutions under this category are assumed to exist for the
interest of the public and serve the constituents of the state
through holistic education
• They have an office, manpower support (regular staff with
salaries) and roster of experts (given honoraria) funded by
the state.

Juan Sumulong Memorial Schools System Inc. – Senior High School

ART INSTITUTIONS

Juan Sumulong Memorial Schools System Inc. – Senior High School

ART INSTITUTIONS

Museo ni Emilio Aguinaldo Museo ng Paglilitis ni Andres Bonifacio

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART INSTITUTIONS

Art Institutions Run by Private Entities

• Corporation may be running the art institution either as part of its corporate social
responsibility initiatives or through a foundation attached to it.
• It can be run by foundations whose board are well positioned to support because
they have the necessary financial means and social connections to do so
(philanthropic in nature).
• The physical location can be an office, art center, music hall or auditorium
situated inside a leisure and real state complex, a school or a separate physical
structure.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART INSTITUTIONS

• The manpower support and rosters of experts are funded by the corporation or
philanthropic individuals.
• The decision concerning the art forms to promote or feature undergoes a rigorous
process where pool of experts may be consulted but the final decision rests on the
member of the board.
• Corporation and foundations can support artists on a long-term or short-term
basis, sponsor competitions and publish materials about artists and their artworks.
• Example: The Ayala Museum, run privately by the Ayala Foundation Inc., houses
permanent exhibits of rich archeological artifacts and historical collections.

Juan Sumulong Memorial Schools System Inc. – Senior High School

ART INSTITUTIONS

AYALA MUSEUM in Makati

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART INSTITUTIONS

Crossovers with the Creative Industries

• Creative industries are entrepreneurial ventures under leisure
and entertainment with a strong service component.
• Arts forms can be packaged as a segment of an event,
festival, tour package, branded content, design and any
content in exchange of monetary value.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART INSTITUTIONS

Artist Run Initiatives

• May exist as a for-profit venture in the form of an art gallery, art
studio, a publishing venture, a musical production, a group of
professional musicians, dance group and so on who negotiates
directly with the patron.
• Artists are in charge of administrative operations, may employ
support staff but the manpower is very minimal.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART INSTITUTIONS

Artist Run Initiatives

• They operate on a small-case but can easily establish
partnerships and networks with international entities.
• Example: The BenCab Museum serves as home to National
Artist Ben Cabrera and his collection of Contemporary art,
works of Filipino Masters as well as his own works. It also
features temporary exhibits of young contemporary artists,
among others.

Juan Sumulong Memorial Schools System Inc. – Senior High School

ART INSTITUTIONS

BenCab Museum in Baguio

Juan Sumulong Memorial Schools System Inc. – Senior High School

 THE DIFFERENT CONTEXTS OF ART
ENCOUNTERS

Art-based Entrepreneurial Ventures

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART-BASED ENTREPRENEURIAL
VENTURES

Art-based Entrepreneurial Ventures

• It is referred as an art business or creative enterprise.
• Visual arts – may be an art gallery, an art brokerage firm,
a design firm, a publishing house
• Performance arts – can be a talent management venture
or production venture, theater company with stable creative
staff

Juan Sumulong Memorial Schools System Inc. – Senior High School

 ART-BASED ENTREPRENEURIAL
VENTURES

Art-based Entrepreneurial Ventures

• The number of manpower support and experts depends on the
scale at which the venture operates.
• Entrepreneurial venture can always transact with international
partners and clients. It is an elaborate system of profits and
commissions.
• It can have a physical location that they can call their office,
gallery, showroom, studio and so on.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 PERFORMANCE TASK #2

Art in my Place
List five organizations in your municipality or region. Visit their
websites or social media page if they have any. How do you
classify the context by which art is encountered in each
organization? Explain your reason why providing at least five
characteristics that matches with the given characteristics given in
this lesson. Fill up the following table using Google Docs.

Juan Sumulong Memorial Schools System Inc. – Senior High School

 PERFORMANCE TASK #2

CONTEXT OF ART
ORGANIZATIONS WEBSITE REASON
ENCOUNTER
1.

2.

3.

4.

5.

Juan Sumulong Memorial Schools System Inc. – Senior High School