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Web Mining Presentation

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Roshan Kumar Bhandari
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20 views14 pages

Web Mining Presentation

Uploaded by

Roshan Kumar Bhandari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUDHANILKANTHA SECONDARY SCHOOL

Engineering Department
Budhanilkantha, Kathmandu

Presentation on :- Data mining and warehouse


Topic :- web mining

Presentation by :-
Name :- Roshan Kumar Bhandari
Roll no :- 9
Address :- Aurahi-06 (bairiya) Mahottari Nepal
Let’s start
Introduction to Web Mining

Web mining is the process of extracting useful


information from the vast amount of data
available on the World Wide Web.

It involves discovering patterns and trends from


web data to gain insights and make informed
decisions.

Web mining encompasses three main types:


web content mining, web structure mining, and
web usage mining.
Web Content Mining

Web content mining focuses on extracting


information from web pages, documents, and
multimedia content.

It involves techniques such as web scraping,


natural language processing, and information
retrieval to analyze the textual and visual data
on the web.

Web content mining helps in tasks like


sentiment analysis, content categorization, and
information extraction.
Web Structure Mining

Web structure mining examines the link


structure of the web, including hyperlinks
between web pages.

It aims to understand the organization and


relationships between web pages, websites, and
domains.

Techniques used in web structure mining


include link analysis, page ranking algorithms,
and clustering of web pages.
Web Usage Mining

Web usage mining focuses on analyzing user


interactions with websites and web applications.

It involves tracking and analyzing user


behavior, such as clicks, searches, and
navigation patterns.

Web usage mining helps in personalizing user


experiences, improving website design, and
optimizing marketing strategies.
Benefits of Web Mining

Web mining enables businesses to gain valuable


insights into customer behavior, market trends,
and competitor analysis.

It helps in enhancing decision-making,


improving customer satisfaction, and increasing
revenue.

By understanding web data, organizations can


tailor their products and services to meet
customer needs more effectively.
Challenges of Web Mining

One of the challenges of web mining is the vast


amount of unstructured data available on the
web.

Ensuring data privacy and security is another


challenge, as web mining involves collecting
and analyzing user data.

Dealing with noisy and incomplete data, as well


as maintaining data quality, are also common
challenges in web mining.
Applications of Web Mining in E-Commerce

In e-commerce, web mining is used for market


basket analysis to understand customer
purchasing patterns.

It helps in personalized recommendations,


targeted advertising, and dynamic pricing
strategies.

Web mining also aids in fraud detection,


customer segmentation, and improving overall
customer experience.
Applications of Web Mining in Healthcare

In healthcare, web mining is utilized for


analyzing patient records, medical literature,
and clinical data.

It assists in medical diagnosis, drug discovery,


disease surveillance, and personalized treatment
recommendations.

Web mining in healthcare can lead to improved


patient outcomes, cost savings, and
advancements in medical research.
Applications of Web Mining in Social Media

Web mining is crucial in social media for


sentiment analysis, trend detection, and user
profiling.

It helps in understanding user behavior, viral


marketing strategies, and social network
analysis.

Social media platforms use web mining for


content recommendation, targeted advertising,
and enhancing user engagement.
Conclusion

Web mining is a powerful tool for extracting


valuable insights from web data to drive
business growth and innovation.

By leveraging web mining techniques,


organizations can gain a competitive edge,
improve customer experiences, and achieve
strategic goals.

As technology advances and data volumes


increase, web mining will continue to play a
crucial role in shaping the future of data
analysis and decision-making.

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