Project on the society Total Energy

Members of the group number 1

BAYAMA Jean Jacque NIKIEMA S. Benewende Anita

COMPAORE S. Camille Natacha SOUPOUGDOU Romuald
DEMBELE Landry Alexandre SAMA
B. Jeanne D’Arc
DIALLO Aicha Yasmine YAMEOGO S. Anthony
GANDEMA Mamounata YAMEOGO Yanick
KONOMBO Bachirou NIKIEMA Sidney
INTRODUCTION
Total Energies, the 3rd largest player in electricity and gas in
France, allows everyone to make responsible savings. At the heart
of strategy: innovation and customers satisfaction to offer reliable,
affordable and clean energy to as many people as possible in order
to participate in more responsible energy future. Total Energies
offers its 5 million constumers, individuals and professionals,
competitive electricity and/or natural gas offers, as well as
innovative services to help them optimize their consumption. Total
Energies relies on low-carbon means of production with renewable
assets ( onshore wind, solar, hydraulic, biogas) and flexible (cycles
combined with natural gas)present within the Total Energies Group
and located throughout France.
Description of Total Energies compagny area

Total energies is major french compagny. It was founded in

march 1924 by Rene Perrin. It headquarters are in Courbevoie,
France. Total is a major energy compagny engaged in various
aspects of the energy sector. Its business encompasses exploration,
production, refinning, marketing and distribution of oil and natural
gas. Additionnaly Total is involved in renewable energy sources,
including solar and wind power, as part of its commitment to
sustainable and cleaner energy solution. The compagny also has a
presence in pretrochemicals and specialty chemicals, contributing to
diversified portfolio whithin the energy industry.
Vision and Mission Of Total Energy Compagny
Total’s vision and mission may have evolved. However based on historical
information..
• Vision
Total’s vision is to be a leading global energy compagny, committed to providing
sustanaible, efficient and diverses energy solutions. They aim to play a pivotal rol in
addressing the world’s energy challences while emphasizing environmental responsability
and social progress.it aims to achieve carbon neutrality by 2050 together with society
• Mission
Total’s mission is typically centered around responsibly supplying energy to meet the
growing global demand. This involves exploring and producing oil and gas resources,
refinning and delivering hihg-quality products, and investing in innovative and sustanaible
energy solution. They often express a commitment to social responsibility, environmental
stewardship, and contributing to the well being of the communities in which they operate.
Goals and Objectives Of Total Energy company
Goals1:sustainable Energy Transition
Objectives:
1.Renewablr energy investement: increase investements in renewable energy sources, such as
solar and wind, aiming to achieve a specific percentage of the total energy portfolio from renewable
within a defined timeface.
2. Carbon emission reduction: implement measures to significantly reduce carbon emissions across
operation, with specific emission reduction targets and strategies for enhancing energy efficiency.
Goals2: Operational excellence and profitability
Objectives:
1.Cost Efficiency: Implement cost-effective measures across exploration, production and
refining operations, aiming to reduce operational expenses and enhance overall cost
efficiency
2.Safety and Reliability: prioritize safety measures and enhance the reliability of operations
throught continuous improvement initiatives, with the goal of achieving zero major safety
incidents and maximizing operational uptime.
Analyses PESTEL
POLITICAL:

• Total energy is exposed to political risks linked to its activities in

unstable countries or countries subject to internationational
saction, such as Iran, Venezuela or Libya.
• The compagny also faces pressure from governments and
international organizations to reduce its environmental impact and
comply with climate agreements, such as the Paris Agreement.
• Total Energies also lobbies European and national institutions to
defend its interests and influence energy-related legislation.
ECONOMICAL
• Total Energies is dependent on fluctuations in oil and gas
prices, which are influenced by global supply and
demand, as well as geopolitical tensions.
• The compagny also faces competition from other players
in the energy sector, notably the national companies of
producing countries, such as PetroChina or Qatar
Petroleum.
• Total Energie is seeking to diversity its souces of revenue
by investing in renewable energies such as solar, wind
and biomass.
SOCIAL

• Total energy must take into account thr expectations and

needs of consumers ,who are increasingly sensitive to
envronnrmental and social issues.
• The company must also respect the cultures and
standards of the countries in which it operates , and
contributes to the economic and social development of
local communitted to promoting diversity and inclusion
within its workforce ,and to respecting human rights and
the principles of the united nations global compact.
TECHNOLOGY

Total Energy must constently innovate to improve energy

efficiency, reduce greenhouse gas emission, and help new
solutions for the energy transition. The compagny invests in
reseach and development, particulary in the field of
hydrogene, CO2, capture and storage, and electric mobility.
Total energy must also face up to the risks associated whit
cyber security, data protection and digital transformation.
Environmental

Total Energy is confronted with environmental chalenges

linked to its activity, such as global warming, pollution,
waste management and the preservation of biodiversity.
The compagny has set ambitious targets to reduce its
carbone footprint and achieve carbone neutrality by 2050.
Total energy is also commited to complaying with the most
stringent environmental standards, preventing accident
risks, and reducing its impact of ecosystem.
Legal

Total energy must comply with the laws and regulations of

the countries in whicht it operates, which may vary
according to the field such as fiscal, social, commercial or
environmental. The compagny must also comply with
international conventions, such as those of the International
Labor Organization, the Organization for Economic
Cooperation and development, or the International Energy
Agency. Total Energy may be exposed to litigation or
sanction in the event of non-compliance with this rules, or in
the event of conflicts with its parteners.
Swot analysis
• Strenghts
• One of the world leaders in the energy sector,with a
presence in over 130 countries and a strong reputation.
• Diversification of its activities,with a growing emphasis on
renewable energies,natural gas and electricity
• A capacity for innovation and research,with major
investments in the development of new technologies and
solutions for the energy transitions.
weaknesses
• Dependence of fossils fuels,which are subject to price fluctuactions and environmental constraints.
• Exposure to political,legal and security risks linked to operations in unstable countries or countries subject to
sanctions.
• An image tarnished by corruption,pollution and industrials accidents.
THREATS
• Growing worldwide demand for energy,particularly in emerging and developing countries
• Increased competition from others players in the sector,notably national utilities in producing countries and alternative energy
suppliers.
• A collective awareness of climate and environmental challenges,which development of clean, sustainable and sustainable energies.
• Increasingly stringent regulations on greenhouse gas emissions,safety standards and human rights.
• An opportunities to position ourselves as a responsible and commited players in the fight against global warming by aiming for
carbon neutrality by 2050.
• A threat of substitution or disruption by emerging technologies or new business model.To achieve these objective total energy must
drank up action plans that define the action to be taken the ressources to be mobilized ,the indicators to be monitored,and the
deadlines to be met.For the example ,here are a few possible actions:
Acquire or from partnerships with players in renewable energies,natural gas or electricity,to strengthen its presence in these buoyant
markets.Invest in research and development ,particulary in the fields and development of hydrogen, Co2 capture and storage,or electric
mobility to innovate and stand out from the competition
Communicate on its commitments and achievements in terms of energy transition ,social and environmental responsibility,and the fight
against global warming ,to enhance its image and brand.
Set up monitoring,control,audit and crisis management systems,to anticipate and manage the risks associated with its business.
The Main Element of 5 Forces Analysis
Here are the main element of TotalEnergie’s 5 force analysis

 Rivalry among existing competitors:Total Energie faces strong rivalry from other major
international oil and gas companies , such as Royal Dutch Shell,
ExxonMobil,BP,Chevron,or TotalEnergies. These competitors have substantial financial,
technological and human resources, and seek to differentiate themselves through
quality,price and innovation. Rivalry is also heightened by low market growth, price
volatility, and regulatory and environmental pressure.
 Threat from new entrants: TotalEnergies benefits from high barriers to entry, which limit
the threat of new entrants. Indeed, the energy sector requires heavy investment,
advanced technical skills , legal authorizations and a strong reputation. In addition,
TotalEnergies has the competitive advantage thanhs to its diversification, global
presence and experience. Potential new entrants tend to be renewable energy, natural
gas or electricity players seeking to position themselves in the energy transition market.
 Threat of substitute product: TotalEnergies is exposed to the threat of substitute products, which
are products or services that can meet the same needs as those of TotalEnergies,but with different
characteristics. The main substitute products are renewable energies, such as solar, wind and
biomass, which offer a ckeaner, more sustainable and less expensive alternative to fossil fuels.
Demand for these substitute products is growing, driven by growing awareness of climate and
environmental ssus, and by government incentives.
 Negociating power of suppliers: total energy depends on suppliers of raw materials such as oil, gas
and coal, which are subject to fluctuations in global supply and demand, as well as geopolitical
tensions. The bargaining power of these suppliers is therefore high, as they can influence prices,
quantities and product quality. Total Energy must also contain with the bargaining power of supplies
of technologies, services and equipment that are essential to its production, transport and
distribution activities.
 Customer bargaining power: total energy deals with the wide range of customers, from individuals
to businesses, local authorities and institutions. The bargaining power of these customers depends
on their size, price sensitivity, loyalty and ability to switch suppliers. Total energies customers have
moderate bargaining power, as they have acces to a diversified and competitive offer, but they are
also subject to technical, contractual and regulatory constraints.