MARKETING & OUTREACH TEAM

Shadreck Mubanga 076-543

Bright Kapambwe 069-015
Aadil Ahmed 080-169
Our objectives
Ou main objectives include developing and executing strategies to enhance the
organization's visibility, credibility, and engagement. Our roles include strategic
communication planning, brand management, media relations, content creation,
digital and social media management, stakeholder engagement, advocacy,
public relations, and event management. The primary objectives are to raise
awareness about the NGO's mission and impact, engage and mobilize
supporters, enhance credibility and trust, support fundraising efforts, advocate
for policy changes, and ensure effective internal communication. Through these
efforts, the team ensures the NGO’s message reaches a broad audience and
fosters strong community support.
 NGO website
• The website will help gain outreach to a wide audience allowing for more people to
get to know of the existence of our NGO.
• Through the website, it is easier to find potential donors as they can find us through
any search engine.
• The website gives a clear picture of what we do and how we help underprivileged
people and improve their lives.
• Website will allow us to easily get more donors and donations as they can easily
subscribe through our webpage.
social media presence
• In a world where people spend most of their time on social media, having a
proper social media presence helps our NGO to be known and acknowledged
worldwide.
• social media makes it easy to communicate with potential donors and
beneficiaries saving time and effort of going out in the field for lomg hours.
• social media allows us to showcase how we improve lives of under priviledeg
people in their daily lives.
• social media provides a way to enable donors to keep track of ongoing progress
that the NGO is working on.
• Mailchimp is a marketing automation and email marketing
platform designed to help businesses and organizations manage
their email lists and communication with their audiences.
• it enables us to segment different categories of our audience into
different email contacts which allows the easy and efficient
dissemination of emails to the required target group.
• for example, a separate group can be created for donors or
groups can be created for different age groups like for children
and adults
Key functionalities include:
• Streamlined Email Marketing: MailChimp offers user-friendly tools to create professional and
engaging email campaigns for our NGO. You can design email templates, segment your audience for
targeted messaging, and automate email sequences to nurture leads and boost donor engagement.
• Improved Donor Management: MailChimp integrates contact management features, allowing you to
store donor information, track communication history, and segment your donor base for personalized
fundraising appeals. This can significantly improve donor relationships and encourage recurring
donations.
• Enhanced Reporting and Analytics: MailChimp provides detailed reports and analytics on your email
campaigns. You can track open rates, click-through rates, and other metrics to measure the
effectiveness of your outreach efforts and optimize future campaigns for better results.
• Increased Brand Awareness: By creating visually appealing and informative email content, MailChimp
helps you build brand awareness and establish your NGO's identity. Consistent communication through
email keeps your organization at the forefront of your supporters' minds.
• Cost-Effective Communication: MailChimp offers freemium plans suitable for many NGOs starting
out with email marketing. Even with paid plans, the platform provides a cost-effective way to reach a
large audience compared to traditional outreach methods.
• Automation tools: Automate repetitive tasks like welcome emails or donation thank you messages,
saving you time and effort.
• Social media integration: Promote your email campaigns and content on social media platforms to
expand your reach.
 Hootsuite
• Hootsuite is a social media management platform designed to help businesses and
organizations manage their social media presence more efficiently and effectively.
Key functionalities include:
• Collaboration and Advocacy Building: Hootsuite allows you to collaborate with team
members and even external partners by assigning them specific tasks or providing access to
manage social media content for specific campaigns. This can be helpful for managing large
teams or involving volunteers in your social media outreach.
• Streamlined Social Media Management: Hootsuite acts as a central hub for managing all
your NGO's social media accounts in one place. You can schedule posts, respond to
comments and messages, and track performance across various platforms like Facebook,
Twitter, Instagram, and more. This saves time and allows for a more coordinated social
media presence.
• Improved Content Planning and Collaboration: Schedule posts in advance, create
content calendars, and collaborate with team members on social media content creation and
approval workflows. This ensures consistent messaging, avoids last-minute scrambling, and
allows for strategic planning of your social media outreach.
• Data-Driven Social Media Strategy: Hootsuite provides comprehensive analytics and
reporting on your social media performance. Track metrics like reach, engagement, follower
growth, and website traffic to measure the impact of your social media campaigns. Use
these insights to refine your strategy, optimize content for better results, and demonstrate the
return on investment (ROI) of your social media efforts to stakeholders.
• Collaboration and Advocacy Building: Hootsuite allows you to collaborate with volunteers
and supporters by assigning them specific tasks or providing access to manage social media
content for specific campaigns. This empowers your network and helps build a community
around your NGO's cause, potentially increasing your reach and impact.
• Enhanced Social Listening and Engagement: Hootsuite's social listening tools allow you
to track brand mentions, relevant keywords, and industry conversations. This helps you
understand your audience better, identify trends and potential supporters, and engage in
meaningful conversations that raise awareness about your NGO's cause.
By using Hootsuite, our NGO's communications and outreach team can become more efficient,
gain valuable insights into their audience, and create a more data-driven and impactful social
media strategy to further your organization's mission.
Semrush is an all-in-one digital marketing toolkit used by businesses and
marketing professionals to improve their online visibility and gain marketing
insights.
Its key functionalities for our use include:
• SEO (Search Engine Optimization): Semrush offers a wide range of tools for
SEO tasks, including keyword research, competitor analysis, website audits,
backlink tracking, and rank tracking. We can use these tools to identify relevant
keywords, understand how your website compares to competitors, find technical
SEO issues, monitor your backlinks (links from other websites to yours), and
track your website's ranking in search engines for specific keywords. ( SEO stands for
Search Engine Optimization. It's a set of practices aimed at improving the visibility of a website or web page in
search engine results pages (SERPs). The higher your website ranks in the SERPs for relevant keywords, the more
organic traffic (visitors from search engines) you're likely to receive).
• Content Marketing: Research trending topics, analyze competitor content
strategies, and identify content gaps to make our own content creation efforts.
• Market Research: Gain insights into your target audience, including demographics, interests,
and online behavior. This will help tailor our marketing campaigns more effectively.
• Competitor Analysis and Benchmarking: Use Semrush to analyze how our NGO's social
media presence compares to other NGOs in our sector. Track their follower growth,
engagement rates, content themes, and posting schedules. This can provide valuable
insights to inform our own social media strategy and identify areas for improvement.
• Content Planning and Audience Insights: Leverage Semrush's social media tracking tools to
understand the audience demographics and their online behavior. Analyze which content
types resonate best with our followers and identify trending topics relevant to our cause. This
can help tailor a content strategy to better engage your audience.
• Brand Monitoring and Advocacy Tracking: Set up brand monitoring alerts in Semrush to
track mentions of our NGO and relevant keywords across social media platforms. This
allows us to identify potential supporters, participate in relevant conversations, and address
any negative mentions promptly.
By using semruch, our NGO can reach Higher search engine rankings that lead to more organic
traffic, which can translate to more website visitors and leads. It will also provide Improved
Brand Awareness when our website appears at the top of search results for relevant keywords,
it increases brand visibility and awareness and will also provide Cost-Effective Marketing by
providing a cost-effective way to attract visitors to our website compared to paid advertising
methods.