FINAL (PPT) - PR1 11 - 12 - UNIT 2 - LESSON 1 - Overview of Qualitative Research

Unit 2: Introduction to Qualitative Research
Lesson 1
Overview of Qualitative Research
Practical Research 1
Senior High School Applied - Academic
What do you
think is the
importance of
qualitative
research in
your daily lives?
ENGAG EXPLOR EVALUAT

EXPLAIN EXTEND 2
● Describe the characteristics of
Learning qualitative research.
Objectives
At the end of the ● Discuss the strengths and
lesson, you should be weaknesses of qualitative
able to do the
following: research.

EXPLAIN EXTEND 33
What is the
first word that
comes to your
mind if
someone says
“qualitative
research”?

EXPLAIN EXTEND 4
Characteristics of Qualitative Research
It is important for researchers to understand

the nature of qualitative research and
consider its characteristics in constructing
research design, data collection, and data
analysis.

EXPLAIN EXTEND 5
● Qualitative research is a form of
Natural
natural inquiry because it focuses
Inquiry
on studying its subject in a natural
setting.

EXPLAIN EXTEND 6
It is like
documenting
people in real-life.

EXPLAIN EXTEND 7
Utilize
Inductive
Analysis

EXPLAIN EXTEND 8
Inductive analysis is a qualitative approach

that allows primary research findings to be
derived from the most dominant and
significant themes being observed in society.

EXPLAIN EXTEND 9
Utilize
Holistic
Approach

EXPLAIN EXTEND 10
Holistic approach focuses on the the entirety

of the system. It assumes that the whole
system is better compared to the the sum of its
parts.

EXPLAIN EXTEND 11
Requires
Personal
Immersion

EXPLAIN EXTEND 12
The researcher is required to become part of

the observed group in order to acquire more
in-depth data for the research.

EXPLAIN EXTEND 13
Objective

EXPLAIN EXTEND 14
The results of the research must not be

affected by the perception or personal
experiences of the researcher.

EXPLAIN EXTEND 15
Empathic
Neutrality

EXPLAIN EXTEND 16
The researcher must be keen in observing

neutrality in compiling findings from the
study.

EXPLAIN EXTEND 17
Flexible
Research
Design

EXPLAIN EXTEND 18
Researchers may continue to conduct research

on new objectives or questions that
emerged during the research process.

EXPLAIN EXTEND 19
Qualitative
Data

EXPLAIN EXTEND 20
Qualitative data refers to the detailed

documentation and description of certain
events or phenomenon being observed.

EXPLAIN EXTEND 21
Strengths and Weaknesses of Qualitative Research
Strengths Weaknesses
It utilizes qualitative data that complements quantitative data. The conclusion cannot be generalized to the entire population
since it utilizes a limited number of sample sizes.
Results are based on observations in a natural setting. Qualitative data can be more difficult to analyze because of
nonuniformity in the observed data.
It has detailed information to explain complex issues. Complete neutrality to avoid bias is hard to achieve. Most of the
time, data can be affected by the researcher’s opinion and
personal experiences.
It can utilize multiple methods for gathering data on sensitive Results can be unpredictable since changes in objectives can
subjects. happen based on the flow of the research process.
Data collection is cost-efficient. Data collection is usually time-consuming and labor-intensive.

EXPLAIN EXTEND 22
Remember
Qualitative research is a highly

effective approach in answering
‘how’ and ‘why’ questions of
things.
23
After knowing the characteristics
of qualitative research, what
research questions come to your
mind?
24
Quick Check
Qualitative research is a form of natural inquiry

because it focuses on studying its subject in a
natural setting. True or False?

EXPLAIN EXTEND 25
Quick Check
Qualitative data refers to the detailed

documentation and description of certain events
or phenomena being observed. True or False?

EXPLAIN EXTEND 26
Quick Check
1. The use of a limited number
of sample sizes to focus on
more detailed data collection
Evaluate each scenario if it that can be applied to a
is considered as a strength bigger population in the
or weakness in using a society
qualitative approach for 2. Total immersion of the
research. researcher to the event or
phenomenon being observed
for more detailed data
collection procedure

EXPLAIN EXTEND 27
27
Wrap Up
Qualitative research has some

distinct characteristics that set it
apart from quantitative research.
28
Wrap Up
The following are the characteristics of
qualitative research:
● Based on natural inquiry
● Utilizes inductive analysis
● Utilizes holistic approach
● Requires personal immersion of the
researcher
● Objective
● Requires empathic neutrality
● Exhibits flexible research design
● Uses qualitative data 29
Wrap Up
30
Bibliography
Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 3rd
ed. California: SAGE Publications Inc., 2009.
Leavy, Patricia. Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and
Community-Based Participatory Research Approaches. New York: The Guilford Press, 2017.
Neuman, W. Lawrence. Social Research Methods: Qualitative and Quantitative Approaches, 7th ed.
Essex: Pearson Education Limited, 2014.
O’Leary, Zina. The Essential Guide to Doing Research. London: SAGE Publications Ltd., 2004.
Vanderstoep, Scott W., and Deirdre D. Johnston. Research Methods for Everyday Life: Blending
Qualitative and Quantitative Approaches. San Francisco: Jossey-Bass, 2009.
31

FINAL (PPT) - PR1 11 - 12 - UNIT 2 - LESSON 1 - Overview of Qualitative Research

Uploaded by

Copyright:

Available Formats

FINAL (PPT) - PR1 11 - 12 - UNIT 2 - LESSON 1 - Overview of Qualitative Research

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

FINAL (PPT) - PR1 11 - 12 - UNIT 2 - LESSON 1 - Overview of Qualitative Research

Uploaded by

Copyright:

Available Formats

Unit 2: Introduction to Qualitative Research

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

It is important for researchers to understand

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

Inductive analysis is a qualitative approach

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

Holistic approach focuses on the the entirety

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

The researcher is required to become part of

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

The results of the research must not be

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

The researcher must be keen in observing

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

Researchers may continue to conduct research

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

Qualitative data refers to the detailed

ENGAG EXPLOR EVALUAT

Data collection is cost-efficient. Data collection is usually time-consuming and labor-intensive.

ENGAG EXPLOR EVALUAT

Qualitative research is a highly

Qualitative research is a form of natural inquiry

ENGAG EXPLOR EVALUAT

Qualitative data refers to the detailed

ENGAG EXPLOR EVALUAT

ENGAG EXPLOR EVALUAT

Qualitative research has some

You might also like