BLOG

BY GROUP 1
 What is Blog?
• A blog (is a shortened version of “weblog”) it is an online
journal or informational website displaying information in
reverse chronological order, with the latest posts appearing first, at
the top.
• It is a platform where a writer or a group of writers share their
views on an individual subject.
 DIFFERENCE BETWEEN BLOG AND VLOG
BLOG VLOG

A blog is an abbreviated version of “weblog” Vlog is a combination of “video” and “blog”.

Blog is a website or webpage consisting of regularly Vlog is a form of blog where the content is mostly in
updated image content, mostly text and images. the video format.

Blog hosting platforms are Blogger, Word press, Vlogs are mostly hosted on YouTube Facebook
Drupal, etc. Instagram, Flickr, Vimeo, etc.

Blog is an inexpensive form of storytelling which Vlogs are arguably free as you can create short
does not cost much, just the web hosting fees. videos from your own smartphone cameras

- Blogs are less engaging than vlogs. Vlogs help you reach more audience in an engaging
way that blogs simply can't achieve

Blog make money mostly out of affiliate links. Vlogs make more money out of advertisements
 Blogger
• Someone who runs and controls a blog.
• He or she shares his or her opinion and knowledge on
different topics for a target audience.
WHAT IS THE SIGNIFICANCE OF BLOG?

• The goal is to publish information on your website that assists

potential consumers in learning more about your product or
service and:
• provides them with answers to their queries.
• Blogs allow you to talk about any topic you are interested in
and express your opinion.
Why do you need a blog?
• In today’s hyper digital world, getting noticed for your passion or
building your venture requires you to have an active online presence.
And a blog is one of the best ways to do that.
• Blogging ensures that your ideas and opinions gain visibility on search
engines, and that your target audience finds you.
• To promote your business or service. Blogging can get your niche
customer to notice you, generate organic leads, and drive more income
your way.
• Will help your business, Share information about a particular topic, and
Attract users to your website
TYPES OF BLOGS
Personal Blogs
- most popular forms of blogging. Personal blogs are
all about sharing personal opinions and thoughts on
various subjects.
Business /Corporate Blogs
- are run by businesses or companies to communicate
with their customers, attract prospective customers,
and generate viable leads.
Businesses use blogs to inform their clientele, partners,
and stakeholders about upcoming product launches,
projects, press releases, and other details.
Travel Blogs
-contain information about traveling.
- travel blogs also cover culture, cuisines,
itineraries, best spots, and the best
packages or travel deals.

 Lifestyle Blogs
- Most lifestyle blogs include discussions
around health, nutrition, fitness and
exercise, social life, career, productivity,
passion, hobbies, holistic, and wellness.
ELEMENTS OF
BLOG
1. TITLE – vitally important to any blog post’s success. If no one clicks on it
because your headline is boring, you might as well not have written one at
all.

2. HOOKING - The first paragraph is all-important in determining whether

readers will leave the page within seconds, or stick around to read the whole
thing.
What exactly constitutes a hook?
Try a question – they draw people in because once a question has been posed,
our natural response is to look for an answer. Another approach is to tell a story.
Nothing grabs people’s attention more quickly and more thoroughly than a
story.
3. Visual Appeal
-blogs need to be visually broken up in some way. The ways to
accomplish this is to:
• use bullet points.
1. Numbered lists
Short sentences 500 to 600 words is a common standard

4. Solid Writing
- good, solid writing skills really are important in the business world. Even
if you have an awesome blog topic, and do everything else right, the instant
your grammar falters or your style becomes awkward, you lose all
credibility with your reader.
5. Personality - Nobody likes to read boring writing. . Add your own
personal style to your writing, whether that’s humor, emotion, or even
just a conversational tone. Make your writing sounds like you. Giving
readers a glimpse into your real personality will go a long way towards
establishing your credibility with them.

6. Keywords - The key to keyword use today is to be natural. Write for

humans, not for search engines, and never repeat a keyword endlessly.

7. Interlinking - A controversial topic. A 500 word blog post should

include only about 4-5 links to relevant content that will give readers a more
in-depth look at a related topic. One link per every hundred words or so is a
good rule of thumb.
8. The Image - Links to blog posts that appear in your Facebook feed
without an image just don’t draw the eye, do they? But add a large, vibrant
image that catches your attention. Web pages with images are more
appealing to us, as well, and make us more likely to stick around to read
what they have to say. Including a great image is vital to your blog’s
success.

9. The Call To Action - Finally, the way to achieve results from your blog
post – the call to action. You need to end your post with a request. Tell
your readers what you’d like them to do next. Visit your Facebook page?
Check out your sale? Set up an appointment? Share their thoughts in the
comments section? They won’t do it unless you ask.
Parts OF BLOG
1. Blog Header - is the first thing 2. Blog Pages - Many blogging
most visitors will notice, so applications allow you to create
it's important to make a good pages where you can offer additional
first impression. The header
information about your site. For
could just be the name of your
blog in a fancy font, but it's example, you should have a
better to have a banner image home page that welcomes visitors as
that reflects the theme of your well as an "About Me" page that
content. tells readers more about you as a
blogger.
3. Blog Posts 4. Blog Comments
– are obviously the most - Adding a comment section makes
important part of your site, since your content interactive and helps
they are what draw readers in build a community around your blog.
and hopefully get them to come Without comments, you're really just
back for more content. talking to yourself.
5. Blog Sidebar 6. Blog Categories
- contain ads, links, and other - Creating blog categories helps
content you want visitors to see. readers find the content that is most
There are several things to interesting to them. The sidebar is
include in your blog sidebar such an ideal place for categories, but
as your contact information, a they can go under your header or on
short author bio, a blog roll, and
a separate page.
links to your social media
profiles.
7. Blog Archives 8. Blog Footer
- Blog archives are where all of - The footer sits at the bottom of any
your old posts are saved for page or post on your blog. Your
future viewing. Depending on footer should contain copyright
how your site is set up, visitors information as well as links to your
can browse through your blog blog's privacy policy and terms and
archives by date, title, or topic. conditions of use policy.
9. RSS Feed 10. Blog Images
- Your blog's RSS feed is - A blog without images is dull and
needed in order to invite people looks more like a dictionary than an
to subscribe to your blog via interesting read. That's why including
email or their preferred feed colorful images is so important to a
reader. blog's success. Don't go crazy with too
many images.
 The end.
Group 1 Members:
Erica Marie Mejos
Rhea Jumawan
Rhian Badoles
Jhonny Espeñosa
Renz Ibrahim
Nelmar Frences Fernandez
 QUIZ TIME!

GET ¼ SHEET OF YELLOW PAD

TEST I: MULTIPLE CHOICE: Write the correct letter of
the following questions.

1. It is a platform where a writer or a group of writers share

their views on an individual subject.
a. Vlog c. Blog
b. Drama d. Blogger

2. What type of blog that share personal opinions and thoughts

on various subjects?
c. Lifestyle blogs c. Business/Corporate blogs
d. Blog d. Personal blog
3. It is a combination of video and blog, and where the content is
mostly in the video format. What is it?
a. Vlog c. Lifestyle blog
b. Blog d. Vlogger

4. This element of blog is vitally important to any blog post’s

success. It is where the users click it to see the what’s inside in
the page. What is it?
c. Hooking c. Visual appeal
d. Title d. Personality

5. This part of blog is where the first thing most visitors will notice.
This could be the name of your blog in a fancy font. What is it?
a. Blog page b. blog post c. blog comments d. blog header
Test II: Matching Type: Match column A with column B. Write the letter only.
__6. This type of blog contain information
about health, nutrition, fitness and exercise, a. The call to action
social life and wellness.
b. Blog archives
__7. Elements of blog where the first c. Blog sidebar
paragraph is all important in determining
whether the reader will leave the page or not. d. Hooking
__8. This contains ads, links and other content e. Lifestyle blogs
you want the visitors to see.
f. Title
__9. This is where all your old posts are saved
for future viewing.
g. Blog categories

__10. Elements of blog that that will end your

post with a request and tell your readers what
you’d like them to do next.
Test III: Essay
11-13. What is the difference between blog and vlog? 3pts

14-15. For your opinion why do people have blog? 2pts