Topic 1 - Intro To Data Analytics

INTRODUCTION TO DATA
ANALYTICS
ITC2263
Topic 1
Data Analytics
• Data Analytics refers to the techniques used to
analyze data to enhance productivity and
business gain
• Data is extracted from various sources and is
cleaned and categorized to analyze various
behavioral patterns
• The techniques and the tools used vary
according to the organization or individual
Database Systems, 10th Edition 2

What are the tools used in Data
Analytics?
• With the increasing demand for Data Analytics
in the market, many tools have emerged with
various functionalities for this purpose.
• Either open-source or user-friendly, the top tools
in the data analytics market are as follows.
• Microsoft Excel – This tool is one of the most
widely used tools for data analytics. Mostly
used for clients’ internal data, this tool analyzes
the tasks that summarize the data with a
preview of pivot tables.
Other tools
• R programming – This tool is the leading analytics tool used for
statistics and data modeling. R compiles and runs on various
platforms such as UNIX, Windows, and Mac OS. It also provides
tools to automatically install all packages as per user-requirement.
• Python – Python is an open-source, object-oriented programming
language that is easy to read, write, and maintain. It provides
various machine learning and visualization libraries such as
Scikit-learn, TensorFlow, Matplotlib, Pandas, Keras, etc. It also can
be assembled on any platform like SQL server, a MongoDB
database or JSON
• Tableau Public – This is a free software that connects to any data
source such as Excel, corporate Data Warehouse, etc. It then
creates visualizations, maps, dashboards etc with real-time
updates on the web.

The Need for Data Analysis
• Managers track daily transactions to evaluate
how the business is performing
• Strategies should be developed to meet
organizational goals using operational
databases
• Data analysis provides information about short-
term tactical evaluations and strategies

Business Intelligence
• Comprehensive, cohesive, integrated tools and
processes
– Capture, collect, integrate, store, and analyze
data
– Generate information to support business
decision making
• Framework that allows a business to transform:
– Data into information
– Information into knowledge
– Knowledge into wisdom
Business Intelligence Architecture
• Composed of data, people, processes,
technology, and management of components
• Focuses on strategic and tactical use of
information
• Key performance indicators (KPI)
– Measurements that assess company’s
effectiveness or success in reaching goals
• Multiple tools from different vendors can be
integrated into a single BI framework

Business Intelligence Benefits
• Main goal: improved decision making
• Other benefits
– Integrating architecture
– Common user interface for data reporting and
analysis
– Common data repository fosters single version
of company data
– Improved organizational performance

Business Intelligence Evolution

Business Intelligence Technology
Trends
• Data storage improvements
Newer data storage technologies, such as solid state drives (SSD) and
Serial Advanced Technology Attachment (SATA) drives, offer increased
performance and larger capacity that make data storage faster and more
affordable. Currently you can buy single drives with a capacity
approaching 4 terabytes
• Business intelligence appliances
Vendors now offer plug-and-play appliances opti mized for data warehouse
and BI applications. These new appliances offer improved price-
performance ratios, simplified administration, rapid installation, scalability,
and fast integration. Some of these vendors include IBM, Netezza,
Greenplum, and AsterData.

Trends-cont’d
• Business intelligence as a service Detail
Vendors now offer data warehouses and BI as a service. These cloud-based
services allow any corporation to rapidly develop a data warehouse store
without the need for hardware, software, or extra personnel. These
prepackaged services offer “pay-as-you-go” models for specific industries
and capaci ties, and they provide an opportunity for organizations to pilot-
test a BI project with out incurring large time or cost commitments. Such
services are offered by Netezza, AppNexus, AsterData, MicroStrategy, and
Kognitio
• Big Data analytics What is it

The Big Data phenomenon is creating a new market for data analytics. Organizations
are turning to social media as the new source for informa tion and knowledge to
gain competitive advantages. Examples of Big Data analytics vendors include
Vertica, AsterData, and Netezza.

Trends-Cont’d
• Personal analytics View here
OLAP brought data analytics to the desktop of every end user in an

organization. Mobile BI is extending business decision making
outside the walls of the organization. BI can now be deployed to
mobile users who are closer to cus tomers.
The main requirement is for the BI end user to have a key
understanding of the business. Some personal analytics vendors
include MicroStrategy, QlikView, and Actuate. There is a growing
trend toward self-service, personalized data analytics

Data Analytics
• Subset of BI functionality
• Encompasses a wide range of mathematical,
statistical, and modeling techniques
– Purpose of extracting knowledge from data
• Tools can be grouped into two separate areas:
– Explanatory analytics
– Predictive analytics

Predictive Analytics
• Employs mathematical and statistical
algorithms, neural networks, artificial
intelligence, and other advanced modeling tools
• Create actionable predictive models based on
available data
• Models are used in areas such as:
– Customer relationships, customer service,
customer retention, fraud detection, targeted
marketing, and optimized pricing

Summary
• Business intelligence generates information
used to support decision making
• BI covers a range of technologies, applications,
and functionalities
• Decision support systems were the precursor of
current generation BI systems
• Operational data not suited for decision support

Summary (cont’d.)
• Data analytics
– Provides advanced data analysis tools to extract
knowledge from business data
• Data mining
– Automates the analysis of operational data to
find previously unknown data characteristics,
relationships, dependencies, and trends
• Predictive analytics
– Uses information generated in the data-mining
phase to create advanced predictive models

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INTRODUCTION TO DATA

Database Systems, 10th Edition 2

Database Systems, 10th Edition 4

Database Systems, 10th Edition 5

Database Systems, 10th Edition 7

Database Systems, 10th Edition 9

Database Systems, 10th Edition 10

Database Systems, 10th Edition 11

• Big Data analytics What is it

Database Systems, 10th Edition 12

OLAP brought data analytics to the desktop of every end user in an

Database Systems, 10th Edition 13

Database Systems, 10th Edition 14

Database Systems, 10th Edition 15

Database Systems, 10th Edition 16

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