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Topic 5 - Fundamental of Data Visulization-Edit

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57 views17 pages

Topic 5 - Fundamental of Data Visulization-Edit

Uploaded by

Arif Syazmi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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FUNDAMENTAL OF DATA

VISUALIZATION
ITC2263 INTRODUCTION TO DATA ANALYTICS
TOPIC 5
What is Data Visualization

• Data visualization is a graphical representation of quantitative


information and data by using visual elements like graphs, charts,
and maps.
• Data visualization convert large and small data sets into visuals,
which is easy to understand and process for humans.
• Data visualization tools provide accessible ways to understand
outliers, patterns, and trends in the data.
• In the world of Big Data, the data visualization tools and
technologies are required to analyze vast amounts of information.
What is Data Visualization-cont’d

• Data visualizations are common in your everyday life, but they always appear
in the form of graphs and charts. The combination of multiple visualizations
and bits of information are still referred to as Infographics.
• Data visualizations are used to discover unknown facts and trends. You can see
visualizations in the form of line charts to display change over time. Bar and
column charts are useful for observing relationships and making comparisons.
A pie chart is a great way to show parts-of-a-whole. And maps are the best
way to share geographical data visually.
• Today's data visualization tools go beyond the charts and graphs used in the
Microsoft Excel spreadsheet, which displays the data in more sophisticated
ways such as dials and gauges, geographic maps, heat maps, pie chart, and
fever chart.
What makes Data Visualization Effective?

• Effective data visualization are created by communication, data


science, and design collide. Data visualizations did right key
insights into complicated data sets into meaningful and natural.
• American statistician and Yale professor Edward Tufte believe
useful data visualizations consist of complex ideas communicated
with clarity, precision, and efficiency.
Data Visualization

Figure 1: Data Visualization


Importance of Data Visualization

• Data visualization is important because of the processing of


information in human brains. Using graphs and charts to visualize a
large amount of the complex data sets is more comfortable in
comparison to studying the spreadsheet and reports.
• Data visualization is an easy and quick way to convey concepts
universally. You can experiment with a different outline by making
a slight adjustment.
Data visualization have some more
specialties such as:

• Data visualization can identify areas that need improvement or


modifications.
• Data visualization can clarify which factor influence customer
behavior.
• Data visualization helps you to understand which products to place
where.
• Data visualization can predict sales volumes.
The Need to Data Visualization

• Data visualization tools have been necessary for democratizing


data, analytics, and making data-driven perception available to
workers throughout an organization.
• They are easy to operate in comparison to earlier versions of BI
software or traditional statistical analysis software.
• This guide to a rise in lines of business implementing data
visualization tools on their own, without support from IT.
Data Visualization Techniques

⮚Over the years, lots of visualization methods or techniques have


been developed.
⮚The purpose is to be able to represent large information and as
well as examine them, and these methods comprises of
characteristics like usability, interactivity, interface features etc.
⮚Examples: histogram, line chart, table, pie chart, bar chart,
scatter plot, bubble plot, area chart, flow chart, Venn diagram,
data flow diagram, time line, multiple data series, entity
relationship diagram, cone tree, semantic network, tree map and
parallel coordinates
Popular Tools for Data Visualization

• There are tools which help you to visualize all your data in a few minutes.
1. Tableau
• You can create graphs, charts, maps, and many other graphics.
• Tableau desktop app is available for visual analytics.
• Tableau offers a visualization tool to make data easily understandable for all the users
at any level in companies.

2. Infogram
• you choose among many templates, personalize them with additional visualizations
like maps, charts, videos, and images.
• Then you are ready to share your visualization
Popular Tools for Data Visualization-Cont’d

3. Ms Power BI
• Power BI is the closest competitor for the Tableau. Both the
visualization tools have their strengths and specialties, and each
will used in business as per requirements.
• Power BI serves to small businesses and offers an easy way to use
interface with the ability to create powerful dashboards.
Creating Dashboard

• A dashboard is a visual representation of complex data and


provides an at-a-glance view of current status or performance in
real-time.
• Dashboards are made up of tables, charts, gauges, and numbers.
• They can be used in any industry for any purpose.
• Dashboards are often confused with reports.
• A dashboard can be a report, but not all reports are dashboards
Creating Dashboard-Cont’d

• The major difference between report and dashboard:


• A report would only collect and show data in a single place. For example,
if a manager wants to know how the sales have grown over the last period
and which region was the most profitable, a report would not answer it. It
would a simple report of all the relevant sales data. These reports are
then used to create dashboards that will aid in decision-making.
• A dashboard would instantly answer important questions such as which
regions perform better and which products the management should focus
on. These dashboards could be static or interactive, where the user can
make selections and change views, and the data would dynamically
update.
Types of Dashboards

• Strategic Dashboards: A strategic dashboard is a reporting tool


used to monitor the status of key performance indicators (KPIs)
and is typically used by executives. The data behind a strategic
dashboard update regularly but at less frequent intervals than an
operational dashboard.
• Strategic dashboards may be viewed once a day and help
executives stay on top of KPIs throughout the business.
Types of Dashboards-cont’d

• Analytical Dashboards: An analytical dashboard is a reporting tool


used to analyze large volumes of data to allow users to investigate
trends, predict outcomes, and discover insights.
• Analytical dashboards are more common within business
intelligence tools because they are typically developed and
designed by data analysts. The data behind an analytical
dashboard needs to be accurate and up-to-date and may only be
updated infrequently.
• Analytical dashboards often include advanced BI (Ms Power BI)
features like drill-down and ad-hoc querying.
Types of Dashboards-cont’d

• Operational Dashboards: An operational dashboard is a reporting


tool used to monitor business processes that frequently change
and track the current performance of key metrics and KPIs.
• Compared to other types of dashboards, the data updates very
frequently, sometimes even on a minute-by-minute basis.

• Guide for creating a dashboard (example)


-https://www.javatpoint.com/how-to-create-a-dashboard-in-excel
End of Topic 5

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